Joyce P. Email & Phone Number

Indianapolis, Indiana Area

• Conducts one-on-one reading tutoring with adults in need.• Reads program periodical content for Indiana Reading and Information Services listeners.

Indianapolis, Indiana

I lead the Indianapolis Bridge Center team for the Alzheimer's Association's Longest Day fundraiser. The event raised over $42,000.

Indianapolis, Indiana Area

• Selected for newly created position reporting to Executive Publisher responsible for developing and executing a new brand strategy for dummies.com and Dummies digital products.• Designed and implemented comprehensive strategy to re-launch website as a revenue generating product that grew to a $2MM business annually• Negotiated, executed, and maintained contracts with external vendors for editorial services.• Launched the first Dummies enhanced e-books with digital technology. Discussed partnership opportunity with Amazon.com• Established strategic guidelines and processes that improved brand execution online and created consistency in approach for digital projects.• Created and presented an electronic content acquisition training module for U.S. and global publishing teams.• Built marketing plans that attracted new consumers and promoted sales of new products.

Indianapolis, Indiana Area

• Responsible for strategic planning and development of Dummies product line; including managing, coaching and developing a staff of six Acquisitions Editors and two Coordinators.• Served as Interim Executive Publisher during a medical leave; successfully taking on additional responsibilities for global sales presentations, global publishing plan development, global brand management, budgets, and gross margin management.• Worked with Legal to develop and strengthen contracts associated with the brand and content acquisition• Sourced strategic partnerships for content acquisitions resulting in a book series that consistently topped best sellers list. • Negotiated contracts that improved product line profitability. • Created a strategic analysis plan that drove front list publishing decisions that achieved 7% annual revenue growth.• Honored with Wiley’s Pacesetter Award for product development of a new series for a national retailer resulting in 7-digit revenue in that fiscal year. • Delivered a content development program that assisted authors and editors with product line specifications, protected brand standards, and kept projects on schedule. • Strategically advanced the Dummies brand globally through presentations and small group training.

• Directed all aspects of content acquisition and contract management for the Education and Reference Group’s multimedia projects.• Developed strategic plans to integrate the print and online initiatives for the Dummies, CliffsNotes and Webster’s New World brands.

• Acquired and managed branded and non-branded titles for general technology, networking, certification, education, and reference publishing lists.• Developed title list based on publishing goals, market research, industry trends, and historical sales data.• Acquired and managed branded and non-branded titles for general technology, networking, test preparation/certification, education, and general reference publishing lists.• Negotiated book contracts with agents and authors to the benefit of talent and the company..• Directed book developments and schedules.• Collaborated with Creative, Marketing, Publicity, and Sales to create product marketing strategies.

Bachelor'S Degree

Teaching Certifications In Business, English, And Reading