Joyce P. Email & Phone Number

Indianapolis, Indiana Area

• Conducts one-on-one reading tutoring with adults in need.
• Reads program periodical content for Indiana Reading and Information Services listeners.

Indianapolis, Indiana

I lead the Indianapolis Bridge Center team for the Alzheimer's Association's Longest Day fundraiser. The event raised over $42,000.

Indianapolis, Indiana Area

• Selected for newly created position reporting to Executive Publisher responsible for developing and executing a new brand strategy for dummies.com and Dummies digital products.
• Designed and implemented comprehensive strategy to re-launch website as a revenue generating product that grew to a $2MM business annually
• Negotiated, executed, and maintained contracts with external vendors for editorial services.
• Launched the first Dummies enhanced e-books with digital technology. Discussed partnership opportunity with Amazon.com
• Established strategic guidelines and processes that improved brand execution online and created consistency in approach for digital projects.
• Created and presented an electronic content acquisition training module for U.S. and global publishing teams.

Indianapolis, Indiana Area

• Responsible for strategic planning and development of Dummies product line; including managing, coaching and developing a staff of six Acquisitions Editors and two Coordinators.
• Served as Interim Executive Publisher during a medical leave; successfully taking on additional responsibilities for global sales presentations, global publishing plan development, global brand management, budgets, and.
• Worked with Legal to develop and strengthen contracts associated with the brand and content acquisition
• Sourced strategic partnerships for content acquisitions resulting in a book series that consistently topped best sellers list.
• Negotiated contracts that improved product line profitability.
• Created a strategic analysis plan that drove front list publishing decisions that achieved 7% annual revenue growth.

• Directed all aspects of content acquisition and contract management for the Education and Reference Group’s multimedia projects.
• Developed strategic plans to integrate the print and online initiatives for the Dummies, CliffsNotes and Webster’s New World brands.

• Acquired and managed branded and non-branded titles for general technology, networking, certification, education, and reference publishing lists.
• Developed title list based on publishing goals, market research, industry trends, and historical sales data.
• Acquired and managed branded and non-branded titles for general technology, networking, test preparation/certification, education, and general reference publishing lists.
• Negotiated book contracts with agents and authors to the benefit of talent and the company..
• Directed book developments and schedules.
• Collaborated with Creative, Marketing, Publicity, and Sales to create product marketing strategies.

Bachelor'S Degree

Teaching Certifications In Business, English, And Reading