Joyce Pucheu Email & Phone Number

🏁MY GOALUnderstand the essence of a brand and allow it to find a new, more human voice to express itself.Relying on studies and collective intelligence to build future-proof brands and devise inspiring, bold, and cutting-edge communication strategies.🪷MY DIFFERENCES1/ 15 years of respect for brand DNA :- 12 years in a creative agency providing recommendations to customer briefs- Writing creative and communication strategies for brands & immersion in their DNA Redesign of the identity of 2 brands as communications manager (Good Goût & Switch Collective) - International experience : Guarantor of IBM's identity within the global communications hub (“cross-road»between 20 markets )2/ Trend analysis and strategic recommendations :- Analysis of new customer needs & behaviors - Editorial strategy & Writing feature articles on societal trends- Creative and production of communication assets in an agile environment3/ Key projects focused on meaning :- Cities : Creation and deployment of the global “IBM Smarter Cities” program to recreatelink between citizens and city- Animal protection : Act alongside Good Planet to protect the elephants of Botswana and preserve the seabed of Mauritius- Food : Raise children’s awareness of sustainable food with Good Goût, The Good Planet Foundation and Kylian M’Bappé- Work : Support participants in the Switch Collective assessment to put work back in its rightful place in their lives- Inclusion : Understanding the impact of multiculturalism in the luxury beauty industryfor Chanel- Femininity : Creation of portraits of women to free speech around motherhood for Biostime4/ Move projects forward through people :- Orchestration of creative, production and media agency teams ( in-house & externally )- Customer interface and communication with stakeholders and decision-making- Innovation leadership, talent management and transmission of my digital and communication skills to the marketing and communication teams🔧 MY TOOLS- Design : Adobe Suite, Inkscape, Gimp, Figma, Canva- Tracking : Google Analytics, Data Studio- Social Media : Facebook Creator Studio, Facebook Library, YouTube Studio, Linktree- Marketing Automation : Mailchimp, Actito- Project Management : Trello, Basecamp, Notion, Google Drive, Airtable- AI : Chat GPT, Dall-e, Midjourney, Scribble Diffusion# KEYWORDS#creativestrategy #creativedirection #Branding #digitalcommunication #contentstrategy #leadership #brandpositioning #luxury #artcrafts #trendanalysis #designthinking

Listed skills include Management, Strategy, Digital Strategy, Leadership, and 17 others.