Joyce Malavé Email & Phone Number

Greater New York City Area

Developing and executing marketing and sales strategies aligned with company objectives to drive sustainable growth and maintain competitiveness, demonstrating expertise in strategic planning and implementation.Leading and guiding the sales team to effectively execute sales initiatives, set targets, and optimize the sales process to enhance customer satisfaction and drive revenue, showcasing strong sales management skills and leadership capabilities.Ensuring consistent representation of the Bakes and Kropp Fine Cabinetry brand across all channels to reinforce positioning and enhance brand equity, exhibiting proficiency in brand management and brand building strategies as a Marketing Director.

8 W. 25Th St.

Marketing lead for New York City's metro area campaigns. Establishing metrics, tracked, & evaluated the effectiveness of all advertising media. Analyze marketing and business results to identify opportunities for growth and develop recommendations based on the data. Develop written and visual content such as landing pages, sales enablement collateral, direct mail pieces, emails, and press releases

Greater New York City Area

• Established results driven marketing campaigns with multiple premium licensing partners: e.g. Disney, Discovery, Crayola, eOne, Hasbro, Nickelodeon• Tracked and evaluated the effectiveness of all marketing and advertising strategy • Analyzed marketing and business results to identify opportunities for growth and develop recommendations based on the data• Managed directly and strategically all social media channels• Oversaw and managed the development and maintenance of the company’s total web presence• Developed and oversaw the production of all marketing campaigns and materials

1501 Pittsford - Victor Rd. Victor Ny 14564

• Built new and maintained existing business relationships• Trained, motivated and encouraged sales team to reach marketing & sales goals• Drove a high volume of prospects through each company to increase sales revenue• Designed and managed the execution of various print related projects: advertising campaigns,flyers, brochures and stationary, all with a consistent look & feel• Tracked & evaluated the effectiveness of each advertising media(Marketing dollars vs. Leads - Leads vs. Signed Contracts)

1501 Pittsford-Victor Rd., Victor Ny 14564

• Assisted with company launch and built brand recognition in the Greater Rochester Area• Consistently increased walk-in traffic by 30% year on year• Drove a high volume of prospects through each company to increase sales revenue• Built new and maintained existing business relationships• Plan and direct internal and external events: e.g. budget, invite list, staffing, PR• Designed and managed the execution of various multimedia marketing tools for the sales team: e.g. cut-sheets, brochures, decks, email blasts, YouTube videos, all with a consistent look & feel• Managed all marketing budgets and their effectiveness; Marketing dollars vs. Leads - Leads vs. Signed Contracts

Victor Ny

Responsible for the design, vision and direction of the print publication. Initiated and stimulatedcreative ideas for & from the creative staff.

1225 Jefferson Rd Rochester, 14623

• Principles of Design• Typography• Color Theory• Software Training: Creative Suite (Photoshop, InDesign, Illustrator)

55 Exchange Blvd. Rochester, Ny 14614- 2001

Go-to designer to create extensive campaign design for large clients and prospective clientsincluding direct mail, online, unique shape, magazine, newspaper, post-its and brochures alongwith animated Online advertisements

Marketing/Marketing Management, General

Took the following courses • Copywriting and Visualization • Principles of Marketing • Buyer Behavior

B.S., Graphic Design

Activities and Societies: Active AIGA member In addition to awards won for my Graphic Design projects and contests, I also took multiple.