I am a Digital Marketing professional with a solid experience that spans since 2012. I embarked on my journey in this field within the realm of e-commerce, where I worked as a Training Instructor, focusing particularly on post-sales activities for the B2W group. During this period, I also played a pivotal role in the implementation of customer relationship management for the Marketplace.In 2016, I shifted my focus to Performance Marketing, honing my skills in monitoring and tracking indicators and outcomes across the social media channels of the Netshoes Group. I conducted comprehensive analyses of Marketing Performance, encompassing diverse domains such as Google Ads, Facebook Ads, Affiliates, Buyers, Email Marketing, and SEO.My responsibilities extended to managing paid traffic for the Official Partner Stores of the Netshoes Group in Brazil and Argentina, encompassing renowned brands like Tienda La Pincha, Soy Cuervo, Olympikus, NBA Store Brazil, and prestigious Brazilian football clubs including Corinthians, São Paulo, Vasco, Internacional, Santos, and Cruzeiro.Since then, I have solidified my career in the performance domain, continually refining my skills. Currently, I serve as a Paid Media Specialist at VigilantesdoPeso, where I am tasked with conceptualizing, executing, and optimizing top-tier digital campaigns from inception to launch.My role involves close collaboration across departments, aligning campaign strategies and goals throughout the organization. Furthermore, I provide actionable insights into campaign performance for relevant stakeholders, defining, measuring, and evaluating pertinent paid media KPIs.My skill set includes conducting in-depth keyword and website research, ad grouping, and audience segmentation. I stay updated on industry best practices and emerging technologies, ensuring my strategies remain innovative and effective.With a trajectory ranging from e-commerce to excellence in paid media, I am dedicated to driving the success of digital campaigns and delivering measurable outcomes for the organizations I serve. My passion for Digital Marketing and unwavering pursuit of continuous improvement empower me to confidently navigate the ever-evolving digital landscape and its challenges, achieving success.