Joyce Tao Email & Phone Number

Austin, TX, US

Austin, Texas Metropolitan Area

• Conducted content analysis on framing theory
• Assisted with teaching undergraduates in MCOM106: Global Media
• Assisted with preparing and writing literature review about 2013 Iraq War

• Efficiently facilitating lessons and leading discussions with roughly 50 students in MCOM72 media issues.
• Assisting journalism professors by preparing, administering and grading exams.

Sunnyvale, California

• Conducted the deep marketing research and competitor analysis to generate a big picture for users' growth
• Analyzed the data for daily push notifications and found improvements
• Assisted the team with content marketing campaign and implementation on the mobile app
• Assisted in the creation of the online digital paid adverting.

Mountain View

• Analyzed the contents in lifestyle apps to improve the engagement, retention rate of the products, including content analysis, A/B test and framework designing.
• Managed social media editorial calendar for app products, including 4-5 Facebook posts that have average 10 thousands of views and 20% engagement rates.
• Produced multimedia contents, including graphic designing and promotion videos.
• Planned the online influencer campaign by reaching out FameBit agency and overlooked the users growth driven by the opinion leaders and Facebook ad campaigns.

San Francisco Bay Area

• Produced 5-7 breaking news stories every day for local newscast with more than 10k audiences with AP ESPN system, iNews system and Sony Vegas editing software.
• Reported data-driven stories once a week by mobile techniques, including 15 sec. stand-ups with various interviewees including celebrities, artists and governors.
• Wrote the TV style scripts for teasing video and promotions.

Columbia, Missouri Area

• Designed digital marketing materials for company’s dental products by using Adobe Suites.
• Led the marketing team in brainstorming and creating marketing campaigns.
• Ran company‘s official social media accounts, including Facebook and Instagram, and resulted in more than 30% growth of target audiences.
• Wrote the monthly promotion newsletter and monitored audiences’ e-mail campaign open rate.

KOMU 8 Columbia, Missouri Area

- Managed KOMU 8 ocial social media editorial calendar by using social desk,writing 4-5 Facebook and Twitter posts every day and reaching out average 500 views, 30 retweets. - Updated the latest breaking news stories on website by using CMS, and interacted with TV reporter on the social media platform.

I work as a multimedia reporter in MBA this three months. And here are some of my work published.

• Planned and designed the mobile app that provided discount for international students.
• Promoted the brand by conducting online and offline campaigns.
• Directed the business development with local restaurant and business owners in the team.

The Tigerians – Voice of Mizzou is a student-owned online program that takes a look inside the Mizzou Campus, reaching out to every interesting individuals around Columbia, MO. Covering culture, entertainment, campus society, and even downtown entrepreneurship. Each week, The Tigerians News team will reveal different corners of Columbia using real news.

Doctor Of Philosophy - Phd, Advertising

Currently a Ph.D. student at Stan Richards School of Advertising & Public Relations in Moody College of Communication.

Master Of Science - Ms, Mass Communication - Digital Media/Ux Research

Bachelor'S Degree, School Of Journalism-Convergence And Emerging Media