Senior Product Marketing Manager
San Francisco Bay Area
Award-winning SaaS content management system for large businesses, natively including email marketing, ad serving, analytics and multi-lingual publishing capabilities. Responsible for messaging and positioning, web and email marketing, sales force training and support.➢ Engaged key customers in product definition and promotion (BMC Software, Amcor, Cantor Fitzgerald, NetApp)➢ Created sales tools and lead generation campaigns; established a sales tools repository on… Show more Award-winning SaaS content management system for large businesses, natively including email marketing, ad serving, analytics and multi-lingual publishing capabilities. Responsible for messaging and positioning, web and email marketing, sales force training and support.➢ Engaged key customers in product definition and promotion (BMC Software, Amcor, Cantor Fitzgerald, NetApp)➢ Created sales tools and lead generation campaigns; established a sales tools repository on Salesforce.com➢ Routinely joined sales calls to capture customer requirements and present product roadmap➢ Identified key partners for business and technology fit➢ Hired and managed a small Marcom department➢ Successfully influenced press and analysts in their understanding of the SaaS CMS value proposition➢ Company achieved $1 million monthly recurring revenue in the first 6 months of my tenure Show less