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➢ Proven ability to work with engineers to grasp the significance of complex new technologies and communicate their business value ➢ Expertise in defining, positioning, messaging and launching technology products in B2B and global retail markets➢ Deep familiarity with data-driven digital marketing tools and delivery systems➢ Ability to build brand strength and drive sales through multi-channel marketing campaigns➢ Adept at building strong cross-functional teams and customer relationships
Thompson & Ingle Communications
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PrincipalThompson & Ingle Communications Jul 2015 - PresentSan Francisco Bay AreaThompson & Ingle Communications is a Bay Area-based technology marketing boutique, experienced in helping companies message, position and launch innovative products. Our international client list includes YSoft, Microsoft, Wind River, Synopsys, TRUSTe, Amazon Web Services, SanDisk, Clickability, Protagonist, Practice, Kaiser Permanente, Position2, APL Shipping and Logistics, Digital Realty Trust and Matson Logistics.Call us when the usual suspects can't do the job.
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Novelist, Short Story Writer, Essayist And MemoiristJoyce Thompson, Writer Aug 1977 - PresentIn my parallel and on-going career as a storyteller, I've published 6 novels, two collections of short stories and a memoir with commercial and small press publishers. My book adaptation of William Dear's film Harry and the Hendersons is a perenniel favorite with young readers. My work has been translated into 6 languages and frequently optioned for film. Listen to my Audible-available stories on your commute.
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Senior Copywriter For Global RetailSandisk Jan 2014 - Jun 2015Milpitas, CaA Fortune 500 leader in retail and enterprise memory technology products, with more than 5000 patents, more than 6000 employees and more than $6 billion annual revenue.➢ Created and socialized a new global message map format to deliver consistent product and brand messaging across all retail marketing channels➢ Worked closely with product management to position new products effectively in the global marketplace➢ Helped channel marketing teams optimize e-tail, email and brick &… Show more A Fortune 500 leader in retail and enterprise memory technology products, with more than 5000 patents, more than 6000 employees and more than $6 billion annual revenue.➢ Created and socialized a new global message map format to deliver consistent product and brand messaging across all retail marketing channels➢ Worked closely with product management to position new products effectively in the global marketplace➢ Helped channel marketing teams optimize e-tail, email and brick & mortar sales tools and campaigns➢ Built a highly efficient cross functional relationship with the legal department, ensuring speedy review and approval of global messaging ➢ Drove the naming of new retail products and product lines Show less -
PresidentLaunchismo Apr 2009 - Jan 2014San Francisco Bay AreaLaunchismo provides inbound and outbound marketing for new companies, new products and new times.➢ For SDL Tridion, wrote a series of executive whitepapers on new capabilities and a comprehensive RFP response document➢ For Synopsys, wrote the book on their new Virtual Prototyping technology, based on interviews with engineers and the engineering teams of early adopters (Qualcomm, Altera)➢ For Wind River Systems, acted as product marketer and launch manager for new commercial… Show more Launchismo provides inbound and outbound marketing for new companies, new products and new times.➢ For SDL Tridion, wrote a series of executive whitepapers on new capabilities and a comprehensive RFP response document➢ For Synopsys, wrote the book on their new Virtual Prototyping technology, based on interviews with engineers and the engineering teams of early adopters (Qualcomm, Altera)➢ For Wind River Systems, acted as product marketer and launch manager for new commercial Linux development platforms➢ In partnership with Position2, created compelling digital marketing content for Amazon Cloud, TRUSTe, NetSuite and other clients Show less -
Senior Product Marketing ManagerClickability Oct 2007 - Apr 2009San Francisco Bay AreaAward-winning SaaS content management system for large businesses, natively including email marketing, ad serving, analytics and multi-lingual publishing capabilities. Responsible for messaging and positioning, web and email marketing, sales force training and support.➢ Engaged key customers in product definition and promotion (BMC Software, Amcor, Cantor Fitzgerald, NetApp)➢ Created sales tools and lead generation campaigns; established a sales tools repository on… Show more Award-winning SaaS content management system for large businesses, natively including email marketing, ad serving, analytics and multi-lingual publishing capabilities. Responsible for messaging and positioning, web and email marketing, sales force training and support.➢ Engaged key customers in product definition and promotion (BMC Software, Amcor, Cantor Fitzgerald, NetApp)➢ Created sales tools and lead generation campaigns; established a sales tools repository on Salesforce.com➢ Routinely joined sales calls to capture customer requirements and present product roadmap➢ Identified key partners for business and technology fit➢ Hired and managed a small Marcom department➢ Successfully influenced press and analysts in their understanding of the SaaS CMS value proposition➢ Company achieved $1 million monthly recurring revenue in the first 6 months of my tenure Show less -
Product Marketing ManagerWind River Feb 2006 - Sep 2007San Francisco Bay AreaResponsible for all outbound marketing and sales enablement for a revolutionary new technology that enables remote device management, diagnosis and repair. ➢ Worked closely with sales to identify needs and create effective sales tools, supported dedicated sales team of 12➢ Drove integrated lead generation campaigns to build sales pipeline➢ Drove successful PR initiatives and press briefings➢ Produced and promoted highly attended monthly webinars➢ Product revenue increased… Show more Responsible for all outbound marketing and sales enablement for a revolutionary new technology that enables remote device management, diagnosis and repair. ➢ Worked closely with sales to identify needs and create effective sales tools, supported dedicated sales team of 12➢ Drove integrated lead generation campaigns to build sales pipeline➢ Drove successful PR initiatives and press briefings➢ Produced and promoted highly attended monthly webinars➢ Product revenue increased from 0 to $8 million in my tenure Show less -
Senior Marketing Communications SpecialistWind River Jul 2004 - Feb 2006San Francisco Bay AreaTwice promoted, I quickly became a strategic contributor to corporate and product initiatives, as well as serving as the “Voice of Wind River.”➢ Developed editorial and brand guidelines ➢ Created all-new SEO-enabled website content ➢ Researched and wrote highly successful Sales Playbooks➢ Supported sales training, sales rallies, and annual User Conferences➢ Wrote CTO-bylined white papers for US, APAC, and EMEA publications➢ Speechwriter for the CEO➢ Summarized… Show more Twice promoted, I quickly became a strategic contributor to corporate and product initiatives, as well as serving as the “Voice of Wind River.”➢ Developed editorial and brand guidelines ➢ Created all-new SEO-enabled website content ➢ Researched and wrote highly successful Sales Playbooks➢ Supported sales training, sales rallies, and annual User Conferences➢ Wrote CTO-bylined white papers for US, APAC, and EMEA publications➢ Speechwriter for the CEO➢ Summarized Customer Advisory Board and quarterly operations reviews for the CEO➢ In my tenure, company revenue increased from $250M to >$300M. Show less -
Owner And Head WriterThompson & Ingle Communications Oct 1997 - Jul 2004Greater Seattle AreaSeattle-based communications boutique creating cutting edge web content for technology and gourmet food clients:➢ Microsoft TechNet (TechNet Mole column, industry interviews)➢ Microsoft OEM/System Builder website (channel marketing content)➢ Microsoft Magazine (wrote the product introduction for Windows 98, based on interviews with the engineering team)➢ Bootleg TV (website creation and content)➢ Amazon.com (bylined interviews and reviews)
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Editorial Director, Riff And Other TeamsMicrosoft/Msn 1994 - 1997Greater Seattle AreaAs Microsoft turned its attention to the Internet, I served as Editorial Director and Head Writer on a number of highly focused, cross-functional teams, producing innovative interactive content.
Joyce Thompson Education Details
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English, French, History
Frequently Asked Questions about Joyce Thompson
What company does Joyce Thompson work for?
Joyce Thompson works for Thompson & Ingle Communications
What is Joyce Thompson's role at the current company?
Joyce Thompson's current role is Creative Marketer and Storyteller.
What is Joyce Thompson's email address?
Joyce Thompson's email address is lu****@****hoo.com
What is Joyce Thompson's direct phone number?
Joyce Thompson's direct phone number is +151040*****
What schools did Joyce Thompson attend?
Joyce Thompson attended Cornell University.
What are some of Joyce Thompson's interests?
Joyce Thompson has interest in William Morrow, Children, Cooking, Electronics, Civil Rights And Social Action, Home Improvement, Environment, Reading, Crafts, Gourmet Cooking.
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Joyce Thompson
Mears, Mi3yahoo.com, go2northgate.com, securitypackaging.com -
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Joyce Thompson
Postdoctoral Researcher At Eunice Kennedy Shriver National Institute Of Child Health And Human Development (Nichd)Rochester, Mn3gmail.com, gmail.com, nih.gov -
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