Joyce W. Email & Phone Number

Minneapolis, Minnesota, United States

Taipei City, Taiwan

• Saved $15K+ refund by analyzing data abnormality and visualizing findings via SQL and Tableau, identifying abnormality and reducing fraudulent advertisement traffic by 90%+.
• Formulated a Tableau template to serve as a framework for 80% of investigation projects, saving an average of 20% of time needed per project.
• Redesigned fraud indicator that increased anti-fraud effectiveness by 15% and created a self-serve solution for key campaigns check that saves 2 hours per day.
• Streamlined performance tracking process by producing automated reports using SQL and Python which updates performance indicators hourly, tracks new metrics, and saves 5% of daily optimization time.
• Contributed to building a fraud prevention system identifying risk and data usage opportunity. Managed prevention system through a built UI preventing up to 90% of suspicious user acquisitions.
• Collaborated with data engineers to automatically detect maldistribution and makes auto advertisement traffic arrangements increasing clients’ satisfaction.

Taipei City, Taiwan

• Achieved highest revenue contribution on team of 25+ generating 15% global revenue and designated as first solution manager of the largest ad division.
• Mentored 5 newcomers on 50+ advertisements, and contributing to brainstorm campaign strategies; all mentees reached 85%+ KPI achievement rate and 100% probation passing rate without defer.
• Secured largest ad budget in a division’s history by initiating collaboration with data engineering team to build a data sharing method that resolved performance concerns.
• Initiated multiple cross-teams projects engaging in product improvement, model precision adjustment, advertisement performance optimization, and bridge external requests.
• Co-established a traffic negotiation strategy team and drove 1.6 times revenue growth.

Taipei City, Taiwan

• Developed a process to optimize global compliance workstream spanning 49 countries for a key account enabling client to achieve objectives with 50% less budget.
• Negotiated with the Taiwanese tax authorities to apply for a Bilateral Advanced Pricing Agreements for one of the top 10 semiconductor companies, helping clients to save significant cost in legal compliance

• Positioned as potential customer’s first point of contact to bridge product compatibility by formulating an examination strategy for each 15-minute session and accurately evaluate English proficiency level of.

Ms In Business Analytics

Exchange Program

Bachelor Of Arts- Ba, Public Finance

Activities and Societies: Vice-Captain of NCCU Public Finance Women Volleyball Team • Selected vice-captain of a 30+ members team to lead.