Joyce Yan, Mba phone numbers
Hello,Welcome to visit my linked in profile. I am a Results-Driven Brand Management & Market Research Specialist with 10+ Years Proven Working Experiences for Global Leading CPG, Auto and IT Brands.Here is the summary of my professional achievements:• 10+ years extensive experience in marketing and marketing research• 6 years brand management experience for multi-national companies including Nestle China and Coca-cola China, successfully managed the pillar brand of “NESCAFE” and “SPRITE” achieving double digits sales growth and brand preference increase• Gained new profitable clients, e.g. managed to get BMW on the roster of clients with over $1.5 million(CAD) annual revenue• Consistently achieved annual revenue of $6 million (CAD) by conducting various types of market research projects for multi-national company clients including Nestle, Johnson & Johnson, HK Disneyland, BMW, Volkswagen, Dell, HP, Samsung, Lenovo, Motorola• Engaged client loyalty by proactively working with clients to solve their business issues• Initiated and conducted various marketing projects in new product launch, consumer promotion, trade program and media campaign that led to profitable growth of the business• Leveraged consumer insights to formulate marketing strategy and planning• Quick learner, strong adaptability, open-minded, driving strong results in multiple categories including CPG, Auto and IT, possess the business acumen, astute strategic sense, creative thinking, comprehensive market analysis, concrete planning and solid project management• Educational background: MBA with major in Marketing & Bachelor of Science DegreeThanks for your attention. Please feel free to contact me if you want to share any thoughts with me.Joyce
Joyce Marketing Consulting Corporation
-
OwnerJoyce Marketing Consulting Corporation Feb 2016 - PresentToronto, Canada Area
-
Associate Marketing ManagerWelcomepack Canada Jul 2015 - Aug 2015Toronto, Canada AreaWelcomePack Canada Inc. is a direct marketing company providing the platform for Canadian brands to be the first to welcome and build brand salience with new Canadian immigrants as they settle in Canada.When I worked there, I mainly:• Developed a new comer outreach plan• Enriched website contents to be more practical and attractive to new immigrants• Communicated with clients to provide them value-added service engaging them to invest in the service of WelcomePack Canada, e.g. iTalkBB -
Research DirectorIns Marketing Research & Consulting Company Ltd Nov 2010 - Jun 2014Beijing City, ChinaDeveloped profitable new clients (over 50% gross profit). For example, gained and engaged BMW with annual revenue of over $1.5 million(CAD) conducting various market research projects of customer understanding studies, new product development study, communication study, pricing test, naming study, event tracking and customer service satisfaction surveyWorked on existing client projects, engaging their loyalty and achieved 30% revenue growth by providing high quality service, suggesting them to conduct relevant research projects and providing recommendations on their business issuesAchieved annual revenue of $6 million (CAD), by well managing multiple projects from proposal writing, management and supervision of fieldwork execution, data analysis, reporting to final report presentation to clientsSome examples of high profile clients I managed are Dell, Lenovo, Johnson & Johnson, Volkswagen, HP, Samsung and HK DisneylandLed, trained and mentored a research team of 12 members, building the team to enhance team productivity, encourage positive working attitude and create growing momentum
-
Senior Product ManagerYili Industrial Group Co., Ltd. Oct 2009 - Nov 2010Beijing City, ChinaManaged the Yogurt Brand of “Y-YoPeri” (a yogurt brand targeting urban white collar female), developed and implemented annual marketing plan, changed bottle pack size and bottle shape, revised packaging design, initiated and run a creative consumer promotion "Win a Grand Beauty Prize Each Day", launched new product flavour "pomegranate", initiated and prepared the new product launch of CUP format with nuts and foldable spoon on the top for ready to eat, conducted U&A consumer research and analyzed its marketLed the launch of a new yogurt drink product - analyzed the market, developed its brand name and positioning, designed its bottle shape, initiated thinner bottle cap to save cost, conducted ROI analysis, developed product formula and conducted consumer product test
-
Consumer Demand ManagerNestle Ltd Nov 2007 - Mar 2008Beijing City, ChinaNESCAFE RTD brand management and achieved booming sales growth - managed the brand re-positioning; 2008 national markeing plan development and implementation both consumer and trade activations; marketing communication plans and execution; new product development; managed annual marketing expenditure of $10 billion. -
Brand Activation ManagerCoca-Cola Beverages Ltd. Jul 2005 - Sep 2007Beijing City, ChinaResponsible for Brand SPRITE in NSW (North & South West) Region that had 10 bottling plants in 10 provincesAchieved high double digits growth of SPRITE sales volume in 2006-2007, making it become the biggest CSD brand, outperforming the long-time market leader of Coca-Cola and PepsiAchieved significant improvement of SPRITE brand music connection in 2006-2007, outperforming Pepsi who is the long-time market leader in music connectionLed the project of "SPRITE My Show" with an innovative & efficient local media and partner cooperation including local TV, music radio channels, newspaper, McDonald, cafe, KTV. Run BTL activations of road shows at city square and singing competitions in 102 universities. Achieved registration of 12,000 and audience of 100,000. Excellent executions emphasizing on youth interactions with the brand. Well attracted public media publications worth of $4 million CAD value at the cost of $120,000 CAD. It won Company Project Award in 2006.Led the project of "SPRITE Music Promotion" in 360 marketing campaign - designed media ad, in-store POP and attractive premiums, ensured proper channel executions, monitored program execution and sales progress. Gained over 50% sales growth during the promotion. -
Consumer Demand Assistant Manager<-Assistant Brand Manager<-Marketing ExecutiveNestle Ltd Aug 2002 - Jun 2005Beijing City, ChinaDeveloped and executed annual marketing plan, new product launch, consumer promotions, trade promotions, media communications, packaging design, POP design, visibility toolsLaunched new products, such as coffee mix 3 count stick pack to achieve affordability to induce consumer trial of NESCAFE, cool coffee mix to counteract summer low season salesInitiated, developed and studied consumer research to find market opportunities and threats, and monitor brand health. An example is the consumer study to test various statements to engage consumers for coffee drinking. A slogan of "treat yourself for a moment and then continue" was then developed to capture the after lunch occasion and a 360 marketing campaign was launched with this theme, contributing to sales and brand health growth.Managed annual marketing expenditure of $40 million(CAD)Achieved double digits sales growth for NESCAFE coffee mix at large volume base and maintained its market share as market leader
-
Research Executive <- Assistant Research ExecutiveResearch International Aug 2000 - Jul 2002Beijing City, ChinaConducted various projects of U&A study, segmentation study, shopping behavior study, product test, advertising pre-test/evaluation and pricing studyServed the key clients of MOTOROLA & NESTLE, with responsibilities of research proposal writing, questionnaire design, project management and report writing
Joyce Yan, Mba Skills
Joyce Yan, Mba Education Details
-
Marketing -
Peking UniversityAstrophysics -
Huiwen Middle School
Frequently Asked Questions about Joyce Yan, Mba
What company does Joyce Yan, Mba work for?
Joyce Yan, Mba works for Joyce Marketing Consulting Corporation
What is Joyce Yan, Mba's role at the current company?
Joyce Yan, Mba's current role is Marketing Specialist.
What is Joyce Yan, Mba's direct phone number?
Joyce Yan, Mba's direct phone number is +164751*****
What schools did Joyce Yan, Mba attend?
Joyce Yan, Mba attended Peking University, Peking University, Huiwen Middle School.
What are some of Joyce Yan, Mba's interests?
Joyce Yan, Mba has interest in Social Services, Children.
What skills is Joyce Yan, Mba known for?
Joyce Yan, Mba has skills like Consumer Insight, Market Research, Quantitative Research, Consumer Behaviour, Marketing Strategy, Brand Management, Product Marketing, Marketing Communications, Fmcg, Segmentation, Market Analysis, Management.
Not the Joyce Yan, Mba you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial