Social Media Marketing Specialist
Nairobi County, Kenya
- Designed successful social media strategies that saw engagement increase by 200%.- Successfully increased social media impressions, followers, engagement and reach by developing innovative content for various social media platforms, including Instagram, Facebook, LinkedIn and Twitter.- Used excellent, compelling, engaging and persuasive copywriting skills to develop outstanding copy for social media posts.- Implemented monthly editorial calendar based on client social media and marketing goals.- Used the combination of the brand toolkit and own design skills to write and design converting content and collaborated with a design studio and external agencies to create assets for paid and organic posts.- Communicated with followers, responding to comments and queries timely in brand style and tone and developed a community of loyal followers through successful engagement tactics.- Defined key performance indicators and social media metrics to follow for monitoring social media goals and ensured growth was maintained by reviewing and documenting social analytics weekly, and amending strategies when required.- Attended company events to capture behind-the-scenes content for social media channels.