- Developed and executed content strategy, increasing follower base by 40% and engagement by 35%.- Collaborated with cross-functional teams to create impactful content, generating a 25% increase in lead generation.- Successfully positioned PTS Africa as a thought leader in the emotional intelligence space.

- Designed successful social media strategies that saw engagement increase by 200%.- Successfully increased social media impressions, followers, engagement and reach by developing innovative content for various social media platforms, including Instagram, Facebook, LinkedIn and Twitter.- Used excellent, compelling, engaging and persuasive copywriting skills to develop outstanding copy for social media posts.- Implemented monthly editorial calendar based on client social media and marketing goals.- Used the combination of the brand toolkit and own design skills to write and design converting content and collaborated with a design studio and external agencies to create assets for paid and organic posts.- Communicated with followers, responding to comments and queries timely in brand style and tone and developed a community of loyal followers through successful engagement tactics.- Defined key performance indicators and social media metrics to follow for monitoring social media goals and ensured growth was maintained by reviewing and documenting social analytics weekly, and amending strategies when required.- Attended company events to capture behind-the-scenes content for social media channels.

- Communicated with customers to immediately determine and resolve problems, avoiding escalation.- Re-engaged customers from dormant accounts, increasing revenue.- Consistently met and exceeded department targets.- Frequently visited customers to maintain positive and productive relationships.- Provided an exemplary level of service to clients, maintaining and improving relationships for future business opportunities.- Maintained a strong understanding of competitors' missions, offerings and presence in assigned territory.- Kept and managed records for assigned clients, serving as the point of contact for account-related transactions and issues.- Attended customer onboarding meetings to understand fundamental motivations and issues and translated identified challenges into features.- Fostered cooperative and positive communications with clients for project success.

- Monitored online content performance, identifying successes and areas of weakness to continually improve campaign offerings.- Constantly monitor market trends and digital media developments, evolving campaign creation and delivery techniques.- Used in-depth knowledge of Google Analytics to carefully monitor campaign performance.- Created and implemented high-performing social media marketing campaigns, increasing engagement and social interaction.- Recorded and evaluated campaign data, seeking improvement opportunities to maximise future project success.- Managed numerous marketing communication channels, including social media, phone and email correspondence.- Used skills across various content management systems to upload content promptly and precisely.- Managed social media engagement with timely responses to messages and comments across all platforms.- Drafted internal and external communication to colleagues, stakeholders and to customers.- Supported clients with marketing assets, gathering or creating relevant images, video and graphics design elements.- Drafted periodic reports detailing client deadlines, project requirements and campaign performance.

- Managed client accounts, overseeing website development, social media management, and email marketing campaigns.- Increased client satisfaction by 25% through effective communication and problem-solving.- Implemented social media strategies, resulting in a 30% increase in followers and a 22% boost in engagement.

- Researching and writing articles on social issues

- Media monitoring- for news relating to KRA - Events coverage- capturing videos and photos- Writing- for the internal newsletter and the media - Media relations-writing and sending press releases to the media and answering their queries.- Internal relations- writing memos etc. - Branding- during events.