Joyce Chen Email & Phone Number

California, United States

San Francisco, CA, US

• Created and optimized vibrant content ecosystem to efficiently acquire prospects for new consumer lending product launched June 2020.
• Orchestrated enterprise SEO initiative to increase brand awareness and drive high-intent B2B and B2C prospects to website. Engaged in implementing test strategies, educating and guiding internal teams, piloting new.
• Led content program for Nonprofit Business Banking practice, which represents 29% of bank’s business loan portfolio. Developed robust thought leadership series sharing best practices for 3,900 nonprofit clients.
• Spearheaded experiential content series in 2019 to promote first-time homebuying in key markets of New York, San Francisco, Portland and Los Angeles.
• Nurtured true partnerships with Marketing Managers and sales leaders across Private Wealth Management, Deposit Banking and Eagle Lending verticals, flexing from strategic thinking to tactical execution.

New York, New York, US

• Developed and executed content strategy for global wealth intelligence firm with clients in the financial services, luxury, nonprofit and education sectors.
• As editorial lead, created engaging website and weekly newsletter content on wealth trends to drive qualified leads, add value to clients and establish Wealth-X as the global authority on Ultra High Net Worth.
• Reporting directly to CMO, oversaw content creation partners (writers, designers, developers) to produce elegant, cogent digital marketing assets, including videos, case studies, white papers, flagship reports and.
• Coordinated marketing initiatives with key stakeholders across sales, research and product teams in multiple time zones.
• Managed major global media partnerships, brainstorming relevant topics and ensuring timely delivery of Wealth-X data and insights, such as the Wealthiest 50 People on Earth, in conjunction with Business Insider.

Toronto, Ontario, CA

• Researched, wrote and promoted compelling digital content for everything real estate in New York City.
• Directed the editorial flow of daily news site, balancing breaking real estate news with longform articles on design, urban planning/policy and technology.
• Worked with client teams to create intriguing sponsored stories that people actually want to read.
• As first hire in New York office, leveraged social media platforms to build company brand locally and expand reach to other U.S. markets.

• Drove user acquisition for early-stage ecommerce startup through influencer marketing across key consumer product verticals.
• Developed company branding through social media (Twitter, Facebook), produced fresh, concise written and video content for site and B2B presentations.
• Engaged and managed community of thousands of users, acting as point of contact for troubleshooting.
• Supervised two business development interns in researching influencers in multiple product categories.

Tacoma, Washington, US

• Wrote over 300 articles for education and crime/breaking news beats.
• Covered budget, curriculum, litigation issues of seven school districts spread over 1,800 sq. miles.
• Tracked court cases, attended hearings, and scoured court documents for leads.
• Maintained crime blog Lights & Sirens, with live updates on breaking stories.

Seymour, Indiana, US

• Daily breaking news, politics, and health stories on general assignment
• Recorded video and audio for web features, in coordination with staff photographers
• Pitched and refined story ideas with section editors

San Jose, California, US

• Worked with a team of 10 on writing and designing for newspaper's advertising publications
• Contacted clients, edited submitted copy, and organized photo shoots

Education record

B.A., English

Education record