Joy Crosby Email & Phone Number

Lead firm business development and operations across multiple office locations. Executing multi-channel marketing strategy and tactic. Implementing rebrand with new partnerships and increasing efficiency of marketing and communication practices resulting in $2.3 million dollars in new revenue.Selected Contributions:• Creating and executing communication and marketing strategy for partnership transition.• Formulating and implementing internal and external operational methodology.• Increasing new revenue 50% within first 6 months of employment.• Decreasing cost per lead by $1,000 by implementing web-based marketing strategy.• Designing firm specific CRM and business analysis structure.

Supervise business development operations including cultivation relationships with partners, conducting public outreach, and engaging community volunteers. Ensure a sustainable business model by building trust and teamwork across six schools and implementing client-focused processes.Selected Contributions:• Implemented an innovative approach to relationship management and business development including expanding social media presence that increased portfolio revenue by 25%.• Raised over $3 million in donor contributions, with the team, by planning and directing events attended by local and international celebrities, direct mail campaign said and foundation relations.School districted merged and position was eliminated.

Charlotte, Nc, Us

Expand and oversee Agency Financial Stability and Economic Mobility services in order to serve 22,000+ Mecklenburg County families experiencing low-wealth. Rejuvenate casework culture from transactional to relational by utilizing Motivational Interviewing and Human Centered Design practices. Analyze and improve long-term case work methodology to include best practices associated with self-efficacy and financial capability models of financial social work resulting in an 81% client housing rate. Craft and implement cross-organizational partnerships to leverage core competencies of numerous poverty fighting agencies in order to benefit the shared client. Secure public relations strategy by increasing customer service satisfaction rating. Increase process efficiencies for financial assistance application processes.

Quickly promoted to lead the development, implementation, and management of national outreach and web- based marketing programs for 1 million plus clients, 1,100+ chapters and 30,000 volunteers. Trains and directs regional consultants and staff in the best practices for delivering on-site training programs to national affiliates. Monitors the industry for new marketing trends; creates, launches, and manages national marketing outreach programs to ensure alignment with established metrics. Forecasts and develops multi-million dollar budgets to support the development of marketing initiatives, and internal/client marketing collateral.

Create and deliver affiliate marketing, business development, and training consultations and programs. Serve on senior leadership team to bolster infrastructure and systems. Speak at industry-related national conferences to present best practice marketing and management principles and methodologies. Prepare and manage $3M advertising and marketing budget.Served on grant writing team to secure numerous awards – including a $1.5M award.

As Director of Client Marketing, planned and executed client marketing functions and maintained a national media presence. Provided oversight of a $2M+ marketing budget. Cultivated state-based grant opportunities for client outreach. Appointed as 1 of 5 positions to serve on Joint Venture Management Committee to direct training functions for 24/7 call center.

Non-profit crisis-intervention healthcare and advocacy center with an annual budget of $120K.Managed center operations. Directed team of up-to 4 salaried and 30 volunteer staff. Formulated and administered client and community outreach education, programs and functions. Developed and implemented budgetary procedures to optimize first CPA-led approval process. Created performance goals and metrics to enable development department to meet its funding goals.

Privately-held company providing accounting, database management and marketing support to political candidates and state-based non-profit organizations. Managed annual budgets ranging from $300K to $5M. Administered databases, accounting and payroll functions (including audit preparation and completion), and provided federal election campaign oversight, including APOC and FEC filings. Provided administrative support to company President. Optimized CRM procedures to improve customer support and retention. Generated numerous new accounts. Completed 3 virtually error-free election reporting cycles.

Green Belt, Six Sigma

Event And Meeting Planning

Mba, Business Management

Bs, Business Management

Certificate Of Completion, Human Services, General