Joyc Lin Email & Phone Number

Achievement – constructed branding strategy, communication plan and increasing brand visibility by 150%  Event Strategy & Execution - planned and executed multiple high-impact Web3 virtual and in-person events, driving brand visibility and engagement; conducted seamless pre-event promotion, day-of-event management, and post-event follow-up, including surveys and event summaries Community Engagement - coordinated webinars, community meetups, and panel discussions Vendor Management - oversaw external vendors, including venue selection and overall branding, to ensure alignment with event goals and business priorities

Achievement – built yearly marketing plan, 5 channel strategy and SOP, 3,500+ event attendants; organized blockchain legal forum in Asia and with 400+ attendees Cross-functional Collaboration - worked closely with media, and community teams to ensure that key messages and business priorities were connected across all event activities Project management – Built global projects, fundraising, market study, operations and activities planning  Event Coordination - managed end-to-end planning and execution of fintech-related events and webinars, including budgeting, agenda design, content creation, and stakeholder management

Achievement – from 0 to 1 million RMB sales achievement in 1st month of new channel launch Business channel strategy – built omnichannel strategy and new social e-com for a fashion and lifestyle client, and designed content strategy and workshops for teams and vendors Project management – understood client requirements and designed and executed client research; led communication and leveraged resources, managed the cooperation of 3-people squad to build MVP Market research and campaign creative – analyzed the brand and set the brand positioning for a luxury brand; led the research and optimization plan E-commerce management – set the full branding strategy and operate the brand flagship stores Data and market analysis – executed data analysis to explore market opportunities of sales growth Client management – advised business opportunities and strategy from market analysis in different industries