Joydeep Roy Email & Phone Number

Gurgaon, India

Drive Laser jet Home printing business for HP and Samsung Print PLs

Gurgaon, India

- Independent vertical with P&L responsibilities, currently driving a 12 member team to deliver Toplines & bottomlines for the organisation . Involves Product Roadmapping, portfolio/PLC management, GTM, retail activations and sales.- Extracted record revenue growth; Ranked as top performer among Samsung global subsidiaries- Implemented partner Ecosystem by integrating Global accessory brands in Samsung's portfolio as differential advantage for our excl. retail network- Super kicked about creating consumer connect for the Samsung GEAR Series of Wearables

National Profile handling Telecom Operator alliances and Enterprise business(B2B) for mobile solutions: -Design, strategise and implement partnership alliances/joint Go-To-Market (GTM) with operators for Samsung mobile devices & VAS-Biz development with Enterprise clients for mobility led solutions through Customised Apps & Client support (Staging/program management)

Category management role integrating Product portfolio management, Go-To-Market strategy/execution and Market Intelligence; key highlights :•Incubated new categories – Strategised category wise market launch of Samsung mobile phones under 3 series (‘Omnia’– Lifestyle; ‘Beat’ musicphones – Multimedia; ‘Guru’ phones – Affordable)•Drove Samsung ASP growth (Avg. Selling Price as index of overall turnover value) through category route by 75%

Product Management(Brand+Category) for Mobile phones:•Established ‘Thought Leadership’ status for sub brands ‘Walkman’ & ‘Cyber-shot’•Awarded ‘Effie’ award by Indian Advertising Assocn. for Cybershot campaign – Marketing tie-up with CNN-IBN designed on the Citizen Journalist format, endorsing spontaneous-newsworthy photos from Mobile camera; Editorial content, TV vignettes and online promotion driven through CNN-IBN.•APAC Presidents certificate of recognition for entry Walkman campaign – Marketing tie-up with Sony BMG gaining access to proprietary images, music and promotional rights from new Bollywood movie; Innovative integration of valued content with device campaigns without incurring Royalty charges.

Brand Manager for the Swift, Baleno and Maruti Suzuki(Umbrella brand): Conceptualise and execute the new Brand launches, managing the Brand Life cycle and enhance trial and adoption in the respective segmentsKey highlights : •Benchmark success of new launch, Swift : 25k prebookings/ highest brand aspiration score in hatchback segment (JD Power survey)•'Petrol khatam hi nahi hondha' brand campaign.•Designed and executed Maruti’s first Online Viral campaign for the Baleno – generated 3000 plus Testdrives through the exercise.•YashRaj films tie-up :Initiated first in-film placement for automobile category; Featured the ‘Swift’ in Bollywood movie ‘Bunty & Babli’ as prelaunch teaser. brand: