"The secret of getting ahead is getting started." - Mark TwainA committed expert with the ability to excel in diverse situations, possessing extensive expertise in various professional domains and a strong track record of effectively implementing organizational policies across a range of industries, including B2B E-commerce, Consumer Electronics, Home Services , FMCD, Hospitality, Pharmaceutical and Automobile.SUMMARY: Visionary Category & Sales leadership professional with a proven track record of managing end-to-end product operations and consistently driving top and bottom-line profitability. A strategic architect of business plans, excelling in the design and execution of impactful sales and marketing strategies to propel revenue and profit growth on a large scale. A market expansion maestro, skilled in maximizing organizational reach and market share through the cultivation of exceptional client relationships and robust strategies. Expert in optimizing business operations, resulting in cost reduction and superior service delivery, while acting as an inspirational leader and motivator. Fast track professional skilled in anticipating & capitalizing on market trends, identifying profit potential, creating value/positioning the company’s products & services to maximize market share.High-energy, hands-on executive with widespread acumen, executive-level competencies, and a history of optimizing organizational performance & revenues in P&L, and business strategy leadership roles for the organizations. With a strong focus on optimizing human resources, have managed to extract maximum output from the team, leading to increased company productivity. Leading strategy and operations to strengthen revenue, market position, team and profit growth for global business servicesSpecialties: •Channel & Distribution Management•Sales Forecasting•Category Management•Team Management•Key Account Management•Business Development•Strategic Planning•Cost Control & Budgeting•Churn Management•Revenue OptimizationKey Highlights:•Accomplished a remarkable GMV milestone of 10 Crores in the ELHW category at Udaan, achieving a record-breaking productivity of 18 lakhs per FOS, marking an all-time high.•Secured the top rank for onboarding AC supply and retraining the existing supply pool in the Appliances category at UC, setting the highest standard nationwide.•Received National recognition as an award winner for successfully executing City Launches and consecutive Market Expansions on two occasions at OYOFeel free to write me at joydeep.saha13@gmail.com
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National Demand LeadUdaan.Com Oct 2022 - Nov 2023Kolkata, West Bengal, IndiaMajor Deliverables: •Established and led the setup of Electrical & Hardware businesses nationally, achieving an impressive 80% monthly increase in the onboarding of new shops by leading a team of 7 State Heads and 70 BDEs. •Successfully secured exclusive distribution rights for Surya and Murphy Brands in West Bengal, North East, UP, and Bihar within the Lighting business.•Effectively expanded the category from a 3 Cr category to a 10 Cr category, accompanied by a significant increase in Field Operations Specialist (FOS) productivity from 6 lakhs to 18 lakhs.•Optimized revenue through a 3% month-over-month (MOM) increase in buyer retention, coupled with a 0.5% MOM reduction in Return to Origin (RTO).•Implemented strategic planning techniques, developing innovative Go-To-Market (GTM) initiatives in collaboration with the demand team. Formulated comprehensive product marketing plans, incorporating market research, competitive analysis, pricing strategies, customer engagement, and business planning.•Led marketing planning efforts, including the creation of budgets, progress reports, pricing strategies, special deals for goods and services, analysis of customer feedback, and ongoing monitoring of customer satisfaction.•Spearheaded market intelligence activities to gain insights into market trends, influences, and competition. Utilized market intelligence information for future decision-making and strategic business planning.•Identified growth opportunities and created strategic product line roadmaps to promote product adoption and highlight differentiating features.•Demonstrated effective distribution management, doubling the buyer base in the first half (H1) of 2023, accompanied by a remarkable 30% month-over-month (MOM) growth in Gross Merchandise Volume (GMV). -
Zonal Business Lead - East & North EastUdaan.Com Feb 2022 - Oct 2022Kolkata, West Bengal, India• Scaled up Murphy brand to a 1 Cr brand in East ( West Bengal, Bihar, Uttar Pradesh,North East, Jharkhand & Orissa)• Increased sale of core brands resulting in CM2 positive category -
City HeadXiaomi India Mar 2021 - Feb 2022Pune, Maharashtra, IndiaMajor Deliverables: •Conducted a comprehensive mapping of Distributors, Mi Studios, Mi Stores, Mi Preferred Partners, and Mi Authorized Partners, leading a team of over 120 members to optimize network coverage and reach.•Appointed one new Dsitributor in Pune city and help Manik Mobile achieve Platimum Partner feather on his cap•Provided effective leadership and management of the team, overseeing recruitment, onboarding, and identifying new market opportunities for expansion.•Maintained efficient stock management practices, ensuring timely replenishment of necessary stock at distributor locations, Mi Studios, Mi Stores, and Promoter Outlets to meet demand.•Successfully worked towards the achievement of targets across various product categories, including Mobiles, TV, Ecosystem products, Lifestyle products, and Notebooks.Formulated and executed strategic product schemes, driving their implementation with the support of the team to enhance sales and market presence. -
Senior Category ManagerUrban Company Feb 2019 - Mar 2021Kolkata, West Bengal, IndiaMajor Deliverables: •Conducted a thorough analysis to determine optimal product flow on the demand side, as well as selection criteria for onboarding potential suppliers within the Appliances category.•Played a vital role in channel development, identifying and mapping potential channels for demand and supply growth to effectively scale the category in terms of both volume and revenue.•Spearheaded order management within the Appliances category in Kolkata, significantly increasing the order count from 2347 to 18134 by maintaining a consistent supply across all categories.•Ensured safety and hygiene standards during the COVID-19 pandemic, achieving an impressive 96.8% PPE adherence rate for the appliances category in the Eastern region, providing customers with a secure and hygienic service experience.•Led the training and development of 1200 semi-skilled partners, equipping them with the necessary skills to maintain a balanced supply-demand equilibrium across hyper-local areas in the city.•Focused on customer satisfaction by implementing metrics specific to the appliances category, resulting in a substantial increase in NPS, which rose from 46 to 61 since the time of joining. -
Area Sales ManagerOyo Jul 2018 - Feb 2019Kolkata, West Bengal, IndiaMajor Deliverables: •Key contributor to market expansion efforts in South Bengal, fostering growth through the recruitment of new travel agents and forging partnerships with corporate clients.•Successfully implemented a distributorship in a sub-agent model, appointing a new distributor for South Bengal, which resulted in a remarkable 2X increase in business within the territory. -
Manager-Market ExpansionOyo Jul 2017 - Jun 2018Durgapur Area, India -
Territory ManagerMrf May 2016 - Jun 2017Guwahati, Assam, India• Delivered substantial profits by generating a turnover of INR 3.38 crores from Barpeta Depot, successfully reversed its status from a loss-making to a profitable depot.• Made a remarkable impact by onboarding new dealers in Bilashipara,Nalbari,Nagaon and Guwahati, Assam by driving revenue growth in business -
Mba Summer InternMullenlowe Lintas Group Jul 2015 - Sep 2015Kolkata, West Bengal, India -
Business Develop ManagerZeomax India Jan 2013 - Dec 2013Durgapur Area, India-Channel Sales-Distribution management-New market develpment-Customer Service
Joydeep Saha Education Details
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Durgapur Society Of Management Science(Dsms)Business Administration And Management, General
Frequently Asked Questions about Joydeep Saha
What is Joydeep Saha's role at the current company?
Joydeep Saha's current role is Business Strategist - Sales & Marketing | P&L Management| 0-1&1-10| Driving Business Growth| Mentor| Career Coach | Key Note Speaker|| Ex-UDAAN| XIAOMI| UC| OYO| MRF.
What schools did Joydeep Saha attend?
Joydeep Saha attended Indian Institute Of Social Welfare And Business Management(Iiswbm), Durgapur Society Of Management Science(Dsms).
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Joydeep Saha
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JOYDEEP SAHA
Expert In International Student Recruitment For Foreign Universities And Indian UniversitiesDelhi, India -
Joydeep Saha
Ex Hr Intern @ Reliance Jio || Mba'25 ( Hr ) Tiut || Bba'23 ( Finance ) Tripura University ( A Central University )Agartala
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