Joydeep Sanyal Email and Phone Number
Joydeep Sanyal work email
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Joydeep Sanyal personal email
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I am a seasoned marketer with a rich 17-year journey, crafting and steering growth-focused marketing endeavors in diverse sectors — from food and agritech to asset management and life insurance. My track record speaks volumes: driving sustainable revenue growth, incubating high-impact teams, and executing potent brand strategies.As the Head of Marketing at Innoterra, India's premier foods and agritech platform, I orchestrate the scaling of D2C and Omni Channel FMCG brands across value chains. My contributions extend to shaping the company's brand strategy and envisioning cutting-edge digital products and consumer brands. Among my notable feats are the launch of multiple award-winning products, strategic collaborations with industry heavyweights like Reliance Foundation and NAB Foundation, and maintaining a stellar annual growth of 25-30%. My passion lies in crafting marketing strategies that not only resonate culturally but also deliver tangible, meaningful outcomes. I find joy in mentoring startups, offering insights into the realms of marketing and brand design across various domains.Specialties: Marketing Strategy | Digital Marketing | User Experience | B2B Marketing | B2B2C Marketing | B2C Marketing | Brand Management | Content CreationLet's connect and explore how we can drive growth and innovation together!#MarketingStrategy #DigitalMarketing #UserExperience #B2BMarketing #B2B2CMarketing #B2CMarketing #BrandManagement #ContentCreation #GrowthAndInnovation
Innoterra
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InnoterraMumbai, Mh, In -
Head Of MarketingInnoterra Oct 2019 - PresentZug, ChEstablished and launched the marketing function, driving the overall marketing and growth strategy, brand development, and communications roadmap across 14 countries. Successfully introduced two top-notch digital products, a website, and four D2C food brands. Directly collaborated with senior leadership of strategic partners like Reliance Foundation, NAB Foundation, and Tata Trust, providing marketing and creative solutions to enhance engagement with Farmer Collectives. Pioneered marketing best practices and solutions, resulting in robust business strategies and partner engagement, achieving consistent annual growth of 25-30%. -
Associate Vice President MarketingAditya Birla Sun Life Asset Management Sep 2017 - Oct 2019Mumbai, Maharashtra, InDelivered exceptional results as a strategic leader in defining and executing brand strategies across platforms, driving high brand performance and consistent business growth. Transformed the digital landscape through innovative e-marketing, content marketing, and social media strategies, resulting in remarkable achievements in digital KPIs and business objectives.Led the development of high-performing digital interfaces for consumers and sales, fueling a remarkable 24% year-on-year business growth. Spearheaded the creation of a fully integrated website with streamlined analytics, tracking, and business ingestion systems, enhancing overall performance by 42%.Provided valuable insights to evaluate customer journeys, develop experience maps, define valuable personas, and identify market opportunities and competition gaps.Notable achievements include driving efficiencies and cost savings of over 35% while contributing to impressive 20-25% year-on-year brand and business growth. -
Deputy Vice President MarketingKotak Life Oct 2014 - Sep 2017Mumbai, Maharashtra, InCollaborated closely with business leaders to develop and execute brand strategies aligned with the organization's brand and revenue objectives. Led a dynamic team of 10 members to redefine the consumer experience across owned digital platforms, resulting in a more engaging and customer-friendly digital presence for the organization.Championed Customer Lifecycle Management and Customer Experience initiatives, driving the development of a robust Customer Value Proposition (CVP) that enhanced the organization's value offering to customers.Played a pivotal role in leading and co-creating the brand positioning architecture, paving the way for a refined and renewed brand direction that resonated with the target audience. -
Senior Manager - MarketingIcici Prudential Life Insurance Co. Ltd. Jan 2011 - Sep 2014Mumbai, Maharashtra, InStrategically devised and flawlessly executed brand strategies, captivating creatives, and multi-channel campaigns across TV, Print, Radio, Outdoor, Cinema, and Digital platforms. Orchestrated impactful celebrity endorsements and cultivated distinctive brand associations through strategic partnerships encompassing In-Film, Movie Marketing, Content, BTL, and Events.Pioneered comprehensive customer research initiatives encompassing brand perception and behavioral analysis. Evaluated invaluable customer insights, market dynamics, and competitor intelligence to inform data-driven strategies and market positioning. -
Business Group HeadMaxus (Group M), India May 2010 - Dec 2010New York, UsBusiness Development, Strategy Planning, 360 degree marketing approach, Develop brand strategy systems, creating more impact opportunities for the brand, creating differentiation models -
Account ManagerStarcom Mediavest Group Sep 2007 - Apr 2010Chicago, Il, UsBrand and media planning for key clients - Kotak Mahindra Financial Services Group & General Mills. -
Executive-Strategic PlanningR K Swamy Bbdo May 2006 - Sep 2007Mumbai, Maharashtra, InBrand and Media planning executive for clients like Raymond Ltd., SBI Mutual Funds & Siemens India
Joydeep Sanyal Skills
Joydeep Sanyal Education Details
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Northwestern University - Kellogg School Of ManagementMarketing Leadership Development -
Squared OnlineDigital Communication And Media/Multimedia -
Asian Institute Of Communication & ResearchMarketing Communication -
Google MasterclassBasic Product Track 2019
Frequently Asked Questions about Joydeep Sanyal
What company does Joydeep Sanyal work for?
Joydeep Sanyal works for Innoterra
What is Joydeep Sanyal's role at the current company?
Joydeep Sanyal's current role is Marketing Leader Driving Growth & Innovation | Head of Marketing at Innoterra | Former AVP Marketing at Aditya Birla Sun Life AMC | Former DVP Marketing at Kotak Life | Former Sr. Manager Marketing at ICICI Pru | India.
What is Joydeep Sanyal's email address?
Joydeep Sanyal's email address is jo****@****ail.com
What schools did Joydeep Sanyal attend?
Joydeep Sanyal attended Northwestern University - Kellogg School Of Management, Squared Online, Asian Institute Of Communication & Research, Google Masterclass.
What skills is Joydeep Sanyal known for?
Joydeep Sanyal has skills like Marketing Communications, Brand Management, Media Planning, Media Buying, Digital Marketing, Marketing Strategy, Digital Strategy, Brand Architecture, Integrated Marketing, Competitive Analysis, Market Research, Business Development.
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