Joydeep Sanyal

Joydeep Sanyal Email and Phone Number

Marketing Leader Driving Growth & Innovation | Head of Marketing at Innoterra | Former AVP Marketing at Aditya Birla Sun Life AMC | Former DVP Marketing at Kotak Life | Former Sr. Manager Marketing at ICICI Pru | India @ Innoterra
Mumbai, MH, IN
Joydeep Sanyal's Location
Mumbai, Maharashtra, India, India
Joydeep Sanyal's Contact Details

Joydeep Sanyal work email

Joydeep Sanyal personal email

About Joydeep Sanyal

I am a seasoned marketer with a rich 17-year journey, crafting and steering growth-focused marketing endeavors in diverse sectors — from food and agritech to asset management and life insurance. My track record speaks volumes: driving sustainable revenue growth, incubating high-impact teams, and executing potent brand strategies.As the Head of Marketing at Innoterra, India's premier foods and agritech platform, I orchestrate the scaling of D2C and Omni Channel FMCG brands across value chains. My contributions extend to shaping the company's brand strategy and envisioning cutting-edge digital products and consumer brands. Among my notable feats are the launch of multiple award-winning products, strategic collaborations with industry heavyweights like Reliance Foundation and NAB Foundation, and maintaining a stellar annual growth of 25-30%. My passion lies in crafting marketing strategies that not only resonate culturally but also deliver tangible, meaningful outcomes. I find joy in mentoring startups, offering insights into the realms of marketing and brand design across various domains.Specialties: Marketing Strategy | Digital Marketing | User Experience | B2B Marketing | B2B2C Marketing | B2C Marketing | Brand Management | Content CreationLet's connect and explore how we can drive growth and innovation together!#MarketingStrategy #DigitalMarketing #UserExperience #B2BMarketing #B2B2CMarketing #B2CMarketing #BrandManagement #ContentCreation #GrowthAndInnovation

Joydeep Sanyal's Current Company Details
Innoterra

Innoterra

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Marketing Leader Driving Growth & Innovation | Head of Marketing at Innoterra | Former AVP Marketing at Aditya Birla Sun Life AMC | Former DVP Marketing at Kotak Life | Former Sr. Manager Marketing at ICICI Pru | India
Mumbai, MH, IN
Joydeep Sanyal Work Experience Details
  • Innoterra
    Innoterra
    Mumbai, Mh, In
  • Innoterra
    Head Of Marketing
    Innoterra Oct 2019 - Present
    Zug, Ch
    Established and launched the marketing function, driving the overall marketing and growth strategy, brand development, and communications roadmap across 14 countries. Successfully introduced two top-notch digital products, a website, and four D2C food brands. Directly collaborated with senior leadership of strategic partners like Reliance Foundation, NAB Foundation, and Tata Trust, providing marketing and creative solutions to enhance engagement with Farmer Collectives. Pioneered marketing best practices and solutions, resulting in robust business strategies and partner engagement, achieving consistent annual growth of 25-30%.
  • Aditya Birla Sun Life Asset Management
    Associate Vice President Marketing
    Aditya Birla Sun Life Asset Management Sep 2017 - Oct 2019
    Mumbai, Maharashtra, In
    Delivered exceptional results as a strategic leader in defining and executing brand strategies across platforms, driving high brand performance and consistent business growth. Transformed the digital landscape through innovative e-marketing, content marketing, and social media strategies, resulting in remarkable achievements in digital KPIs and business objectives.Led the development of high-performing digital interfaces for consumers and sales, fueling a remarkable 24% year-on-year business growth. Spearheaded the creation of a fully integrated website with streamlined analytics, tracking, and business ingestion systems, enhancing overall performance by 42%.Provided valuable insights to evaluate customer journeys, develop experience maps, define valuable personas, and identify market opportunities and competition gaps.Notable achievements include driving efficiencies and cost savings of over 35% while contributing to impressive 20-25% year-on-year brand and business growth.
  • Kotak Life
    Deputy Vice President Marketing
    Kotak Life Oct 2014 - Sep 2017
    Mumbai, Maharashtra, In
    Collaborated closely with business leaders to develop and execute brand strategies aligned with the organization's brand and revenue objectives. Led a dynamic team of 10 members to redefine the consumer experience across owned digital platforms, resulting in a more engaging and customer-friendly digital presence for the organization.Championed Customer Lifecycle Management and Customer Experience initiatives, driving the development of a robust Customer Value Proposition (CVP) that enhanced the organization's value offering to customers.Played a pivotal role in leading and co-creating the brand positioning architecture, paving the way for a refined and renewed brand direction that resonated with the target audience.
  • Icici Prudential Life Insurance Co. Ltd.
    Senior Manager - Marketing
    Icici Prudential Life Insurance Co. Ltd. Jan 2011 - Sep 2014
    Mumbai, Maharashtra, In
    Strategically devised and flawlessly executed brand strategies, captivating creatives, and multi-channel campaigns across TV, Print, Radio, Outdoor, Cinema, and Digital platforms. Orchestrated impactful celebrity endorsements and cultivated distinctive brand associations through strategic partnerships encompassing In-Film, Movie Marketing, Content, BTL, and Events.Pioneered comprehensive customer research initiatives encompassing brand perception and behavioral analysis. Evaluated invaluable customer insights, market dynamics, and competitor intelligence to inform data-driven strategies and market positioning.
  • Maxus (Group M), India
    Business Group Head
    Maxus (Group M), India May 2010 - Dec 2010
    New York, Us
    Business Development, Strategy Planning, 360 degree marketing approach, Develop brand strategy systems, creating more impact opportunities for the brand, creating differentiation models
  • Starcom Mediavest Group
    Account Manager
    Starcom Mediavest Group Sep 2007 - Apr 2010
    Chicago, Il, Us
    Brand and media planning for key clients - Kotak Mahindra Financial Services Group & General Mills.
  • R K Swamy Bbdo
    Executive-Strategic Planning
    R K Swamy Bbdo May 2006 - Sep 2007
    Mumbai, Maharashtra, In
    Brand and Media planning executive for clients like Raymond Ltd., SBI Mutual Funds & Siemens India

Joydeep Sanyal Skills

Marketing Communications Brand Management Media Planning Media Buying Digital Marketing Marketing Strategy Digital Strategy Brand Architecture Integrated Marketing Competitive Analysis Market Research Business Development Advertising Team Management Lead Generation Direct Marketing Marketing Research Marketing Online Advertising Mobile Marketing Marketing Management Relationship Marketing Customer Insight

Joydeep Sanyal Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing Leadership Development
  • Squared Online
    Squared Online
    Digital Communication And Media/Multimedia
  • Asian Institute Of Communication & Research
    Asian Institute Of Communication & Research
    Marketing Communication
  • Google Masterclass
    Google Masterclass
    Basic Product Track 2019

Frequently Asked Questions about Joydeep Sanyal

What company does Joydeep Sanyal work for?

Joydeep Sanyal works for Innoterra

What is Joydeep Sanyal's role at the current company?

Joydeep Sanyal's current role is Marketing Leader Driving Growth & Innovation | Head of Marketing at Innoterra | Former AVP Marketing at Aditya Birla Sun Life AMC | Former DVP Marketing at Kotak Life | Former Sr. Manager Marketing at ICICI Pru | India.

What is Joydeep Sanyal's email address?

Joydeep Sanyal's email address is jo****@****ail.com

What schools did Joydeep Sanyal attend?

Joydeep Sanyal attended Northwestern University - Kellogg School Of Management, Squared Online, Asian Institute Of Communication & Research, Google Masterclass.

What skills is Joydeep Sanyal known for?

Joydeep Sanyal has skills like Marketing Communications, Brand Management, Media Planning, Media Buying, Digital Marketing, Marketing Strategy, Digital Strategy, Brand Architecture, Integrated Marketing, Competitive Analysis, Market Research, Business Development.

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