I've driven the growth and development of creative tools within the Photoshop Express mobile app, leading a diverse cross-functional team. My role encompassed developing a comprehensive product vision, roadmap, and strategy, resulting in significant improvements in key metrics. I've been a strong advocate for feature innovation and design thinking, including the revamp of the app's onboarding experience and the introduction of AI/ML features.I've been a dedicated proponent of a data-centric approach, conducting numerous empirical A/B experiments to optimize user retention, inform feature prioritization, and elevate data precision by overhauling analytics logs. My responsibilities included seamless collaboration across functions, orchestrating intricate integrations with external Adobe teams, formulating high-impact go-to-market strategies, and releasing over 15+ features. Additionally, I've proficiently managed budgets, streamlined content integration, and introduced automation, all contributing to the app's resounding success and sustained growth.

I secured a Pre-placement offer (PPO) following an internship, where I crafted a subscriber loyalty program to boost retention. Additionally, I applied financial modeling techniques to devise a pioneering pricing strategy for the Adobe CC bundle, targeting growth in the Indian market. My role also involved conducting primary and market research to identify top user pain points and develop effective solutions for an enhanced user experience.

Directed the activities of two projects: Yield improvement of flu vaccines, Cost reduction of Cadiflu-S. Responsible for designing and executing experiments; Developing and executing strategies to reduce the cost of production. Managed operations across cross-functional teams to improve the process. Also, Developed mathematical models of the production process to determine intrinsic parameters to predict experiment outcomes. Data profiling and Data analysis were also part of my KPI.

1. Prepared tie-up strategies with various clients to foster business alliances.2. Modeled marketing options based on cost-effectiveness for optimizing reach out to the customer in township societies 3. Allocated the responsibilities for the execution of marketing strategies and growth of business. 4. Planned and executed marketing events to promote the GrocShop app.