Joy Dewitt Email & Phone Number

Ventura, Ca, Us

United States

Most recently, I stepped up to join a newly created Marketing Operations team for the successful planning and deployment of omnichannel campaigns to prospects, patients, and Health Care Professionals (HCPs). This includes co-designing E2E holistic campaign journeys and story flows with marketers, that align with brand objectives and drive operational efficiencies. I was also responsible for leading omnichannel customer experience design and digital capability workstreams to create multiple customer touchpoints, utilizing Salesforce Marketing Cloud, and other channels. As well, I generated cross-channel measurement and reporting of data-driven multi-channel campaigns by partnering with our Commercial Data & Analytics (CD&A) team.Successes include driving the inception, execution, and focused delivery of complex marketing programs, while streamlining, standardizing, and optimizing processes. Additionally, I saved several $100K by migrating outsourced systems to in-house. Furthermore, I was the project manager for a multi-channel campaign that became a top program for IBU (Inflammation Business Unit) Patient Access in 2023.

Washington D.C. Metro Area

In this role, I championed a suite of risk adjustment products for this healthcare IT company, providing B2B/B2C enterprise software solutions to the top 25 national health plans. This involved planning and executing prospecting strategy and programs for target accounts. As well, I served as a Product SME equipping Lead Generation, Business Development, and Client Success teams with the knowledge and tools to succeed. Likewise, I leveraged marketing and sales insights to create highly targeted go-to market plans. In addition to this, I established clearly defined success metrics to closely monitor/optimize performance and created compelling thought leadership content, such as website content, blogs, industry articles, podcasts, webinars, and conference presentations.By driving marketing strategy for an enterprise platform and new SaaS solutions, I generated significant revenue growth from $0 to tens of millions of dollars in just 1 year. Also noteworthy, I built exceptional relationships with Inovalon’s product owners and SMEs, resulting in immediate revenue impact.

Ventura, Ca

For this a natural foods retailer, I provided strategic visionary leadership for all marketing activities across 10 Southern California locations. This entailed leading an 8-member cross-functional team to devise and execute a chain-wide marketing strategy. With a $1M budget, I drove multimedia campaigns comprised of direct mail, print, radio, outdoor, events, digital, and social media marketing.My impact included spurring a 17% business growth in 2013 (5% higher than industry average) by differentiating the brand to combat fierce competition from big-box natural foods retailers. Within the first 60 days of hire, I created a strategic marketing plan from scratch by gathering market and competitor intelligence. Also within 6 months, I built a powerful online presence and loyal following via website, blog, Facebook, Twitter, Instagram, and Pinterest.

As an Entrepreneur, I started up a fully equipped Pilates' business, creating a distinctive brand, marketing materials, and a website. This included developing and executing annual marketing plans, focused primarily on email and social media campaigns. Additionally, I performed extensive market research to determine strategy, advertising, and pricing. Due to my efforts, I created excitement and awareness for the brand which led to new, repeat, and referral business. Also, I developed a web presence by hiring a web designer to build a site to specifications and SEO strategy. Then, I wrote all content, updated information, and tracked SEO metrics.

Initially, I was brought in to teach private and semi-private Pilates sessions in this state-of-the-art health club. Concurrently, I served as an independent consultant, sharing my marketing expertise to guide the club to combat a potential decline in business due to the struggling economy.As a result, I built my own client base as well as the club’s, despite their recent relocation to a new area and an economic downturn. As well, I boosted acquisition and retention levels by bundling sessions into packages with more affordable rates.

Due to my marketing strengths, I advanced with Chandler to handle all marketing activities for this boutique real estate firm. Accordingly, I created and placed all corporate and agent advertising in various publications while managing a ~$.5M ad budget. Also notable, I stepped in to take ownership of multiple projects midstream, including jumpstarting a stalled website redesign and creating a value proposition brochure. This enabled our company to better compete with larger nationwide brands.

As a Licensed Realtor, I developed market analysis and leveraged effective sales strategies to broker the buying and selling of residential properties. By consulting with potential clients, I evaluated and defined their needs to formulate marketing action plans.Highlights included successfully building a client base in a highly saturated market by tapping into market segments that seasoned realtors overlooked. Additionally, I cultivated new business by engaging in networking, cold calling, open houses, and community events.

Early in my career, I was hired by Entertainment Cruises to grow their corporate and government markets by creating and executing strategic marketing initiatives on local, national, and international levels. Consequently, I rebuilt a neglected business by strengthening weak relationships, refreshing outdated contact lists, and igniting new business development. This resulted in the restoration of both corporate and government segments to exceed monthly/yearly sales goals.

Associate Of Arts And Sciences (A.A.S), Design Marketing And Communication

Bachelor Of Arts (B.A.), English Literature And Communication