On 14th May 2023, embarked on my Podcast journey with a self-help Hindi Podcast named Sunoh Meri Jaan with Joy. It is a podcast show that is now streaming on Apple Podcast, Spotify and Amazon Music, and other platforms. The podcast

We provide Consulting and Marketing services across varied industries like Retail, Banking, Media and Entertainment space by taking collaborative approach towards providing comprehensive solutions to client's needs.

Key Responsibilities: Establishing the brand bluO in the competitive retail entertainment landscape P&L responsibility of the business managing more than 200 odd employees of the two operational outlets  Lead Strategy and Innovation for the brand and the business Responsible for the brand vitality through comprehensive marketing calendar- Promotions, Celebrity Events, Brand Alliances, Sponsorships  Annual Operating Plan and Budgeting- Marketing and Operations Formalize and execute the Marketing and Corporate Communications and PR strategy of the brand Responsible for Internal Communication and Employee Engagement Programs for the division Create feasibility analysis for new bluO properties across the country  Media planning with innovative brand associations to control cost Increase or maintain the sales revenues from various offerings  Lead new business initiative for both bluO and PVR Cinemas Key accounts handling for bluO with strong relationships with brands like SBI Cards, American Express, Pepsi, Lufthansa, Carlsberg, Airtel, Bacardi to name a few Government Liaison policy for various project development and operational requirementAchievements: Successfully launched India’s biggest bowling centre at the premium shopping destination in Delhi  Increased the Food and Beverage revenue of the first bowling centre by more than 30% by launching new menu and innovative pricing strategy Conceptualized and executed India’s Fist Inter School Bowling Tournament with participation from premium schools of Delhi NCR Introduced new categories like Banking and Internet companies to the business Organized and executed 6 Celebrity Events at bluO  Created operational efficiencies with introduction of best practices in the domain of marketing communication, customer service

> Strategy Consulting on Marketing and Distribution- Domestic and International> Pitch to investors for Film Funding> Relationship development with International companies for co-funding in films> Film Festival relationships for promoting films of the production house> Establish and nurture relationship with International Film Sales Agents

Key Responsibilities: Restructuring of the Marketing and Sales department Establishing the brand PVR in the competitive Western region Responsible for the brand vitality  Control the marketing budget with innovative associations PR for the brand in the region  Media planning and allocation to promote various movies across the region Responsible for vendor development Increase the sales revenues and introduction of new categories to cinema advertisingAchievements: Successfully launched India’s most premium and western region’s biggest multiplex at Phoenix Mills, Mumbai Industry First- Through various media barters for the first time took the launch budget of a multiplex to INR 15 Millions Successfully executed one of the most talked about Premiere of recent times of the movie “Jaane Tu Jaane Na” Conceptualised and executed one of the most talked about marketing gimmick of recent times to promote Indian Film Industry’s biggest grosser ever- Ghajini thereby popularizing Ghajini Hair-cut Tripled the sales revenue in a single year and established a credible sales team

Key Responsibilities: Make marketing plans for movies for overseas & domestic markets  Media planning for all the movies for both the markets Marketing tie- up with various brands for the movies both at the time of production and during promotion of the film PR for all the movies as well as handling corporate PR Plan and implement marketing plan for domestic home entertainment business (primarily overseas) Explore and establish relationship across the globe to promote movies for the overseas & domestic markets Efficiently develop and maintain agency relationship Assist in acquiring new projectsAchievements: Planned and implemented domestic marketing strategies for the films like WELCOME, JAB WE MET, NAMASTEY LONDON, HONEYMOON TRAVELS PVT LTD and 1971 Planned and executed WELCOME-JHALAK DIKHLA JA GRAND FINALE integration Stuck In- Film product placement deals for upcoming production  Successfully released first venture of Studio 18 named “Honeymoon Travels Pvt Ltd.” In overseas market.  Struck a first of its kind marketing deal with Birla Sunlife Insurance for kid’s film for home entertainment.

 Maintain profitable relationship with existing clients Conceptualize brand activation programs for clients across industries Use individual network to procure and serve new business across the country Coordinate with all the departments for proper servicing Responsible for individual targets Responsible for contribution to the Databank of the company Responsible for training of the team members Conceptualize and coordinate employee welfare programs

 Home loan counseling Achievement of disbursement target of Rs.350 Crores per annum for the centre Providing need based Housing Loan solutions to HNIs ensuring highest standards of customer service. Cross selling of insurance product of the institution Coordination with other branches of HDFC Ltd across the country for any operational issues pertaining to Delhi region. Responsible for disbursement of Big Ticket Loans ensuring customer delight.