 Have been assigned a National Role with P/L responsibility, since November 2023, to manage the brand activities of 43 editions of The Times of India Metro Supplements. Managing brand visibility and reader engagement of Metro Supplement editions through sustained calendar based activities in print and social media. My role also entails creation of monetisable opportunities for the sales team to positively impact a brand health.  Impacted profitability of Calcutta Times in 2023-24 by 95% through cost management and better monetisation.

  Develop high impact brand marketing strategy, implement and utilize metrics to monitor the success and effectiveness.  Started as a Brand Lead with The Economic Times in 2016, handling a team of 6 brand managers and then had additional responsibility of handling The Times of India Metro Supplements starting 2021. Major activities handled: 1. The Economic Times editions in North and East of India since Nov 20162. The Times of India Metro Supplements (TIMS) editions in North and East of India since May 20213. ET Wealth – A personal finance weekly4. National Brand projects –ET Startup Awards, ET Innovation Awards, ET Conversation with Sam Altman, etc. Initiated and maintained cost reduction activities in The Economic Times which saw reduction of 20% in contributor spends and 23% in news service spends. Through effective campaign and targeting, doubled the impressions generated for The Startup Awards along with 50% increase in registrations to view the event live. Increased registrations for ET Innovation Awards by 4 times.  Impacted profitability of Calcutta Times in 2022-23 by 16% through cost management and initianting revenue uptake initiatives.

 Started a entrepreneurial venture with an objective of providing Vocational skills training through Digital mode. Drew up the business plan, reached stop loss and shut the company.  Onboarded a very senior World Bank executive as prospective Chairman.

 Joined the CEO’s core team for Strategy & Execution as a Deputy VP with accountability of managing various internal projects, keeping a tab on progress and looking after the new channel launches. Was promoted as VP Marketing for all Channels in April of 2015. Managed the P&L responsibility of the Zee Business in collaboration with the Editor.  Promoted as Marketing Head with core responsibility of strategizing and designing various communication strategies for the 2 national and 8 regional channels in Zee Media.  Registered growth of 25% in channel share by simultaneously working on editorial led events, various marketing initiatives and distribution and placement strategies. Drew up a master plan of 20 editorial led events with significant monetisation opportunity across channels.

 Took up the role of Deputy Manager in Magazines division. Later, identified and absorbed by the Executive President for a national role in his strategy team.  During 2008-2011, as a key member of Director North’s team, worked for growth of the upcountry markets and managed 7 sub offices. From November 2011 - July 2012, appointed as a Branch Head and Business Head of Jaipur Branch, administratively responsible for 110 employees and had evaluation responsibilities of 45 employees involved with the business performance of the branch.  Moved to the Education Division in Aug 2012 for a period of 6 months. Doubled the revenue from Rs 30 Cr to Rs 60 Cr in three years between 2008-11  Was part of the strategy team reporting into the President working on identifying new markets for new products and revenue forecasting.

 This was a short stint, during which got the accountability to handle INGOs and corporate clients.  Managed agency’s key clients – Bodycare, Sahara Airlines and Population Services International. These clients contributed to a revenue topline of around INR 5 Cr.

 Hired by Lowe, Kolkata on behalf of EchoAd which is the oldest Nepali Advertising Agencies.  Primarily accountable for defining and executing the Communication Strategy for the clients. Collaborated with Creative and Media team for timely delivery of the project. Key person to establish EchoAd as a Lead in social sector communication in Nepal.  Core Member of Brand Planning Team for various brands - Dabur, Nepal Lever, K.L Dugar Group, etc. Instrumental role in delivering the project for UNICEF, worth USD 25 K, first of its kind for the agency. Worked on the launch of 2 Male and 2 Female contraceptives for CRS, Nepal. This was an USAID funded project closely monitored by PSI, Nepal.

 Promoted the organisation as a brand to various advertisement agencies in terms of partnering with them in their non-conventional marketing initiatives. Successfully led a communication project from the client “Life Insurance Corporation’ which led to identification of my candidature by the senior team of Lintas. Represented the organisation in setting up a JV with an Irish Company (Infosolv) for some IT consulting business.

As an Executive – Business Development, my work involved client prospecting, pre-proposal study, analysis, market intelligence and account management in the areas of Information and Communication Technology (ICT) applications. Given the spate of e-governance plans of the government, the company had a special focus towards this business segment. I was identified and groomed to play an active business development and promotional role for the business.

I was In-charge of the Company activities in assigned Territories. The company activities involved sales and distribution, promotion, market information and activities assigned by the marketing division of the firm from time to time.