Joy (Chalupsky) Kramer Email & Phone Number

Phoenix, Az, Us

Santa Barbara, California, Us

We're on a mission to make healthcare #1 in customer service. My focus as Social Media Manager:* Built, launched and manage a new EGC (Employee Generated Content) social sharing platform and program to drive engagement, reach and brand authenticity.* Manage national social media strategy for corporate and employee brand pages.* Organically drove Followership increase of 77% across all brand channels in 2 years; 82% on our primary brand channel (LinkedIn).* Organically drove Engagement increase of 215% across primary and secondary brand channels (LinkedIn and X) in 2 years.* Own and execute organic social media campaigns - analyzing performance and optimizing based on findings.* Actively monitor and respond to all social conversations (community management + social listening).* Content creation, development and planning for all social channels.* Content creation for Executive Leadership and Employee social sharing.

Phoenix, Az, Us

I'm inspired every day by the littlest heroes at this hospital. ❤️

Scottsdale, Arizona, Us

Every day I get to share stories about our incredible clients who are literally making drinking water out of thin air, all around the world. My focus as Social Media and Digital Content Manager:* Manage paid, owned and earned global social media strategy for corporate (100k+ Followers) and partner pages.* Drove Followership increase of 197% in 6 months; Organic Reach increase of 384% YOY* Own and execute direct response and brand awareness social media campaigns - analyzing performance and optimizing based on findings.* Actively monitor and respond to all social conversations (community management + social listening).* Content creation, development and planning for all social channels.* Digital content writing of corporate blogs, press releases, and video scripts.

Scottsdale, Az, Us

* Managed paid, owned and earned national social media strategy for corporate (250k+ Followers), as well as leading content development for 1200+ local franchisee pages.* Actively led external 24/7 community management team; extremely integral to reputation management amid sudden and ongoing temporary location closures due to state and county specific COVID restrictions.* Managed two external ad agencies; one for paid ads and one for organic social media content creation specific to Instagram to augment our Followership.* Worked inline with internal graphic and copy partners to ensure creative was delivered on point and on time.* Drove alignment across internal teams by teaching social strategy and best practices.

Minneapolis, Minnesota, Us

* Managed paid, owned and earned social media strategy for a five state territory via the Sprinklr platform.* Helped reduce risk by pro-actively tracking potential crises across the social web (listening) and responding as needed to prevent issues from escalating.* According to a 2019 J.D. Power Utility Digital Experience Study, our social and email channels performance were instrumental in keeping Xcel Energy at the top of industry benchmarks (Xcel Energy ranks 5th of 67).* In this study, our Social Networks Performance from 2018 to 2019 saw an increase of 137%(2018 = 380; 2019 = 900), primarily driven by our frequency of relevant postings across social networks and increase in usage of video over previous year. (Digital Intelligence Benchmark is 0 to 1000)

Minneapolis, Mn, Us

* Solely facilitated the planning and placement of all desktop and adaptive guest-facing web placements for the Baby category, along with specialty category launches including PillowfortTM.* Scheduled web content updates for target.com (Baby category) using multiple CMS platforms (primarily jira based software).* Project management of design and copy creative production and hand off to ensure accurate and on-time weekly web content refreshes.

Stamford, Ct, Us

* Managed all things digital for the corporate marketing department of this Fortune 500 Company, including: web, local, and social. Given co-role of “The Voice” of United Rentals by MarCom Director.* Increased social channels Followership: LinkedIn (352%+), Facebook (406%+), Twitter (231%+).* Web content management for UnitedRentals.com and Locations.UnitedRentals.com using Pimcore CMS, Magento, and Placeable PaaS.* Managed 800+ store locations syndication to search engines (Google, Yahoo), social and local directories.

Tempe, Arizona, Us

* Planned and managed all aspects of events; trade shows, webinars, speaking engagements and internal events in the US and overseas.* Tracked leads in Salesforce.com, prepared detailed event budgets, developed marketing strategy, production schedules, and communicated to stakeholders at all levels of the company from account reps (sales) to C-suite.* Negotiated event contracts, managed inventory of all promotional items and literature, and wrote and edited marketing collateral.

Solon, Oh, Us

* Wrote PR materials, executed marketing emails using ExactTarget and Act-On HTML software, managed Salesforce.com library of marketing content, and updated the corporate website via OrchestraCMS cloud software.* Coordinated trade shows and industry event appearances, including tracking leads in Salesforce.com, procuring corporate apparel, merch and collateral.

Seattle, Washington, Us

* Implemented a new low-cost email marketing program (Constant Contact) and composed weekly emails for customers and prospects of three distinct product lines.* Developed contact lists and a new lead process tracking prospect actions that could be imported into Salesforce.com for sales follow up. * Managed our SharePoint intranet site, coordinating and executing updates for internal clients.

Chandler, Az, Us

* Managed a $1.6 million national marketing budget.* Developed copy for six distinct product lines for printed promotional pieces including: press releases, corporate newsletters, weekly briefs, trade and consumer ads, showroom POP, corporate websites (3), and new product rollouts. * Coordinated events (annual dealer trip, annual dealer training, annual sales meeting, and trade shows). * Led set design, as well as model and crew selection for a semi-annual spa photo shoots (print & video).

London, London, Gb

[AAD Fitch became FITCH then purchased by WPP Group]* Managed budget and strategy for our marketing team, developed copy for print collateral, executed mailings to prospects, and cold called potential sales leads.

In

* Edited and proofed company print literature, composed and executed bi-weekly emails to distributors, and secured legal print releases for product and business testimonials.