Ph.D (Marketing) MBA , B.A (Economics). I am an Academician, Sales, and Marketing Professional and a Corporate Trainer.I have been in to the academics since last 29 years, worked in number of B schools in Delhi and Mumbai. I Teach MBA / PGDM students, conduct MDPs and corporate training programs, guide students pursuing Doctoral Studies. I am also a researcher and had presented my research papers in International Conferences at IIM Indore (2019), TISS Mumbai (2018) IIM Lucknow (2017) Department of Management Studies, IIT Delhi (2016) IIM Shillong (2016) Aviation Economics Conference (2012); Asia Marketing Conference, Mumbai (2012), IMT Ghaziabad (2011) IPE, Osmania University, Hyderabad (Sept' 2008); Indian Institute of Entrepreneurship, Guwahati (2003) and many more.My area of teaching interest lies in MARKETING :Marketing of Services, Social Marketing, Brand Management; Advertising, Sales Management, Social Media Marketing as well as Retailing. My research interest lies in Re-branding & the Perceptual Analysis of Indian Consumers; Movie Marketing in India; Consumer Buying Behaviour.My area of Corporate Training lies in Developing Effective Communication Skills, Acquaint Government Communication Officers with Social Media Platforms, Achieving Service Excellence, Organizing Leadership Labs, Team Building, and Time Management. Subject matter expert: Services Marketing, Marketing Innovation, and Brand Management.Personal Interest: Music; Culinary Art; Preachings of Shri Ramakrishna Paramhansa and Swami Vivekananda