From the boardroom to the construction site, a hard hat and heels are not a contradiction for Joy Seitz, CEO of American Solar & Roofing. Just as solar and other technologies are reinventing the way energy is harnessed and put to use, Joy is reinventing and pushing against the “old way” of doing business in roofing and solar. Joy is the Visionary of the company, holding the responsibility of what tomorrow should bring, what has been done in the past and what culture will link the two. Her experience with venture capital has made her understand the need to focus on other industries that can help drive the renewable energy industry. From artificial intelligence and zero-day viruses to the media and climate change, no subject is off the table when Joy contemplates the future of energy and business.Bringing it back to the office, Joy is dedicated to creating a lasting culture in her company. She has committed time and resources to executive coaching for herself and leadership. She interviews her vendors to ensure they align with the company core values and she understands she votes with her dollar. Last, when given an opportunity she will always stop to talk to the craftspeople who are on rooftops every day. Her love for craftspeople who build America, and solar electric systems or roofs, is seen when she talks with them. And her focus doesn’t stop, Joy is a dedicated advocate at the local and state levels for renewable choices that are cost-effective for the consumer. She is also a prominent voice within the industry advocating for the proper training, safety and treatment of tradespeople and her entire team. She believes this not only ensures the company team finds value in their chosen career path, but takes pride into elevating the skills and craftsmanship they deliver toward superior installations of roofing and solar technologies, leading to delighted customers and partners.As a native of Arizona, Joy is committed to building quality relationships with those who call the state home and seek to make it an enticing place to live and work. She brings her decades of experience in marketing, business and policy, supported by a degree in Global Business and Finance from Arizona State University.