Joy Fox Email & Phone Number

San Diego, California, US

San Diego, California, US

• Manage and mentor marketing, brand and community teams for all franchise studios and Daybreak subsidiaries
• Oversee marketing and communications budget and launch campaigns for all titles, including PR, social and community plans to ensure seamless and timely execution of key tactics, events and activities
• Lead internal and external communications, which include managing PR, marketing, community, social media, and influencer relations
• Collaborate with CEO, executives, development teams, partners and marketing staff to create global launch campaigns, integrated communications plans, crisis management and media relations strategies
• Oversee execution of worldwide announcements and global campaigns, including press tours, influencer activations and events for award-winning Planetside and EverQuest franchises, DC Universe Online, H1Z1, Dungeons &.
• Counsel company leadership regarding marketing and PR opportunities, participation in speaking engagements at a variety of global industry events and charity initiatives

• Developed communications strategies and conducted media relations activities for consumer tech and interactive entertainment clients
• Generated significant coverage for Family Guy: Another Freakin’ Mobile Game and Futurama Worlds of Tomorrow, including features in top entertainment and tech publications such as Hollywood Reporter, Variety and.
• Worked on the global launch of the award-winning Rise of the Tomb Raider: 20 Year Celebration from Square Enix, which received more than 400MM media impressions throughout the campaign
• Placed exclusive features in PC Gamer, MMORPG and VentureBeat for “Most Popular Free Online Game,” Runescape from Jagex
• Generated more than 200MM media impressions for the launch of LET IT DIE videogame from GungHo Online and Grasshopper Manufacture, which acquired over 1MM downloads its first week of release

Glendale, California, US

• Spearheaded the console, PC and mobile launch campaigns for Disney Infinity, the best-selling toys-to-life videogame which sold more than $200MM in the U.S. in fall 2015 (Source: NPD)
• Secured print magazine cover features with CNET, Game Informer, Star Wars Insider and Disney’s Newsreel
• Partnered with ABC on national broadcast feature with Good Morning America which garnered more than 4.7MM viewers for the launch of Disney Infinity 3.0
• Leveraged film and TV talent for character reveals and game previews. Talent included Disney/Pixar’s Inside Out Co-Director Ronnie del Carmen, Ashley Eckstein (Ahsoka) of Star Wars Rebels and The Clone Wars, John.
• Partnered with cross-divisional teams at Disney Consumer Products and Walt Disney Studios on various programs (Social Media Moms, Press Junkets & Premieres, Force Friday) to increase product awareness

Burbank, CA, US

• Developed global communications strategies and PR plans for all LEGO console, mobile and digital titles, including LEGO Marvel, LEGO Batman, and LEGO The Lord of the Rings
• Secured the first ever announce cover feature for a LEGO game with world’s No. 1 gaming magazine, Game Informer, garnering more than 7MM print impressions and 20MM online views
• Exceeded global PR objectives and company sales goals for LEGO Marvel Super Heroes -- still the top-selling LEGO game to-date (Source: NPD) -- through The Big Figure initiative, which included leveraging voice talent.

Agoura Hills, CA, US

• Managed the global PR campaigns of licensed video games based on Voltron, Mattel, Disney, Marvel, Nickelodeon and Paramount Pictures properties
• Generated national coverage for uDraw GameTablet, one of the top 10 best-selling kids game of 2010 (Source: NPD). Coverage included features in top broadcast outlets, such as The Ellen Degeneres Show, Extra TV, CNN.
• Leveraged TV personality and voice talent, such as Tom Kenny (voice of SpongeBob SquarePants) and The Biggest Loser’s Bob Harper to help promote the games at tradeshows and press preview events

Agoura Hills, CA, US

• Worked closely with global PR director and brand managers to set communications strategy for North America, develop PR plans, craft messaging, draft press materials, manage external agency, staff tradeshows and press.

• Provided public relations and marketing consultation to start-up businesses, non-profit organizations, and public relations agencies, such as HT Group Inc., New Economics for Women and Girl Scouts Council Greater Long.
• Assignments included developing public relations program plans, creating media lists, media pitching, article writing, and developing marketing assets. Conducted promotional campaigns to launch and build clientele.

New York, NY, US

• Conducted media relations programs for MSN, garnering coverage in local mainstream outlets for the Cyber Safe City nationwide program, which involved the National Center for Missing and Exploited Children, America’s.

New York, NY, US

• Supported the events team on the worldwide launch of Microsoft’s Xbox and Xbox Live, staffing media interviews, preparing media briefing materials, writing article analyses and coverage reports, drafting press.

New York, NY, US

• Coordinated the partnership with Nissan on the Xbox Unleashed initiative, which garnered coverage in top-tier college media such as The Daily Bruin and The Lantern; drafted media advisories and fact sheets; staffed.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts, Journalism