Joy Hatch, Mba

Joy Hatch, Mba Email and Phone Number

Market Growth Executive @ Auditec Solutions, Inc.
Winston-Salem, NC, US
Joy Hatch, Mba's Location
Winston-Salem, North Carolina, United States, United States
Joy Hatch, Mba's Contact Details
About Joy Hatch, Mba

Business leader, with experience in global agile marketing, demand generation, and team building:-Proven success working with fast-growth companies to build high performing pipelines and generate revenue for complex AI solutions.-Expertise in identifying customer needs and developing and executing plans that generate revenue.-Experience developing and implementing fast-turn revenue generation models using Salesforce enterprise cloud platform, Marketing Cloud, Pardot and Marketo marketing automation.-Category management expertise using consumer research, modeling and decision support software, including interactive data mining, space management, price elasticity, and customer insights. -Track record of success in building and leading global agile teams that deliver optimal results at an accelerated pace, working across multiple levels of an organization.-Pragmatic B2B Marketing Certified in Foundations, Market and Launch.-6 international patents (products, packaging, and marketing software).

Joy Hatch, Mba's Current Company Details
Auditec Solutions, Inc.

Auditec Solutions, Inc.

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Market Growth Executive
Winston-Salem, NC, US
Joy Hatch, Mba Work Experience Details
  • Auditec Solutions, Inc.
    Market Growth Executive
    Auditec Solutions, Inc.
    Winston-Salem, Nc, Us
  • Prgx Global Inc.
    Senior Marketing Consultant
    Prgx Global Inc. Apr 2023 - Present
    Atlanta, Georgia, Us
  • Basware
    Senior Vice President Of Marketing For Glantus/Basware - Americas And Emea
    Basware Feb 2022 - Jan 2023
    Espoo, Fi
    Develop and implement strategic global marketing and communications plans, building global marketing team and global ADR team, and developing new CRM and marketing automation for fast-growth B2B AI technology company positioned for acquisition. Glantus acquired by Basware KKR in 2023.-Develop first global marketing, lead generation and lead nurturing teams and activities, while managing all related technology to track and optimize ROI. -Implement new global content generation process, to streamline and target content needs.-Reposition global event strategy to generate additional leads and brand awareness.-Build global team in England and Ireland to support marketing strategy, lead generation, account development, data health and new product launches.
  • Apex Analytix, Llc
    Vice President Of Global Marketing
    Apex Analytix, Llc Apr 2013 - Feb 2022
    Greensboro, Nc, Us
    Developed and executed global digital marketing plan, built marketing team and implemented and managed Salesforce and Pardot for international B2B technology company. -Managed global marketing and communications activities, including research, advertising, campaigns, presentations, webinars, events, website and social media. -Developed and managed thought leadership content, sales collateral, competitive assessments, and developed process for ongoing reviews and updates. -Managed marketing technology including enterprise software system, marketing automation, cvent and webex integrations, video enablement, social media technology, presentation applications (i.e. Prezi), intranet and internet development tools. -Created marketing revenue performance model, to analyze real-time ROI performance of all marketing activities, applying best practices and processes for continuous improvement.
  • Inmar
    Senior Director Of Marketing
    Inmar 2011 - 2013
    Winston-Salem, Nc, Us
    Created and managed first product marketing team for B2B technology company, building awareness and social presence, and generating incremental revenue.-Built and led team that introduced and managed implementation of Marketo revenue performance management and integration with Salesforce.com cloud enterprise platform.-Developed marketing revenue performance model, lead generation processes and ongoing revenue cycle analytics, supported by best practices and continuous improvement. -Trained and developed director, marketing managers, associate managers, and WFU graduate school interns and Market Development (Lead Generation) team.
  • Kayser-Roth Corporation
    Senior Director Of Marketing
    Kayser-Roth Corporation 2006 - 2011
    Greensboro, Nc, Us
    Managed No nonsense and Burlington global brands, combined $550 million B2C business across food, drug, mass, club, specialty and web channels of business and achieved record-breaking sales.• Initiated and managed brand research to identify target consumer needs and reinvent products and packaging to better meet the opportunity. • Drove No nonsense to become the fastest growing brand in the sock category across all channels, reversing the decline in sock business and introducing new innovative products. • Achieved vendor of the year for Burlington brand in Sam’s club ($50 million+ business).• Promoted and developed 2 Directors, and 3 Managers, who managed 5 Analysts and 3 Designers.

Joy Hatch, Mba Skills

Product Marketing Marketing Strategy Lead Generation Marketing Strategy Marketing Management Customer Insight Integrated Marketing Management Cross Functional Team Leadership Brand Management Analytics Digital Marketing Business Development Salesforce.com Leadership Strategic Planning B2b Marketing Research Social Media Marketing Email Marketing Campaign Strategies Brand Development Advertising Competitive Analysis Crm Enterprise Software Account Management Product Launch Multi Channel Marketing Strategic Partnerships Product Development Product Management Digital Strategy Team Building B2b Marketing Marketing Automation Multimedia Revenue Cycle Management Demand Generation Shopper Marketing Category Insights Content Marketing Relationship Management Public Relations Volunteering Change Management Cpg Industry Sales Thought Leadership

Joy Hatch, Mba Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    General
  • James Madison University
    James Madison University
    Marketing

Frequently Asked Questions about Joy Hatch, Mba

What company does Joy Hatch, Mba work for?

Joy Hatch, Mba works for Auditec Solutions, Inc.

What is Joy Hatch, Mba's role at the current company?

Joy Hatch, Mba's current role is Market Growth Executive.

What is Joy Hatch, Mba's email address?

Joy Hatch, Mba's email address is jo****@****tix.com

What is Joy Hatch, Mba's direct phone number?

Joy Hatch, Mba's direct phone number is +133642*****

What schools did Joy Hatch, Mba attend?

Joy Hatch, Mba attended Duke University - The Fuqua School Of Business, James Madison University.

What skills is Joy Hatch, Mba known for?

Joy Hatch, Mba has skills like Product Marketing, Marketing, Strategy, Lead Generation, Marketing Strategy, Marketing Management, Customer Insight, Integrated Marketing, Management, Cross Functional Team Leadership, Brand Management, Analytics.

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