Joyie La Email & Phone Number

⊹ Work with small businesses and startups to meet their visual needs including branding, social media revamps, digital graphics, and more

⊹ Provided graphic design, copywriting, and social media management services to help small businesses elevate their digital presence ⊹ Utilized social media tools such as Tailwind and Later to schedule posts and track engagement for clients⊹ Worked directly with two small businesses to oversee all aspects of their social media including designing and writing social media posts and stories, providing customer support, and curating related content on a near-daily basis for over a year each ⊹ Briefly worked with Schedult, a social media agency, where I created branded social media posts and wrote copy for 20+ clients from varying industries⊹ Awarded a "Top Rated" badge for delivering consistent quality work with stellar feedback on Upwork, a freelancing platform

⊹ Plans and designs email newsletters and SMS campaigns 3x a week, reaching over 45,000 recipients per issue, resulting in improved click-through rates ⊹ Tracks campaign performance and key metrics and implements changes accordingly⊹ Spearheading the brand refresh by redesigning the website on Shopify, including restructuring each product page to optimize user experience and increase purchases⊹ Creates social media graphics and videos to increase brand visibility

For Pokémon GO - ⊹ Strategically prioritized infographic content, ensuring the most crucial information takes precedence at the top or beginning of infographic designs⊹Transformed extensive information into visually digestible infographics, improving the accessibility and impact of data⊹Promoted in-game and real-world events through visually captivating graphics for social mediaOther notable Projects -⊹ Ideated explorative key art concepts for Marvel Snap seasons 3-5⊹ Developed pitch deck templates for Mountain Top studios and an unreleased game title⊹ Conceptualized and refined 30+ logo explorations for Wildlight Entertainment

⊹ Conceptualized and designed a comprehensive 100-page artbook for Bandle Tale, managing every aspect from deciding the chapter hierarchy, compiling and organizing hundreds of assets to designing immersive layouts for each page⊹ Designed social media graphics to launch three game titles, reaching over 750k+ people on social media⊹ Crafted trading cards, profile backgrounds, and profile badges to be used as collectible community assets on Steam, the video game digital distribution service and storefront that houses Riot Forge's games

⊹ Promoted from Graphic Designer

⊹ Visualized and developed designs for Intel Gaming for use in social media, merchandise, print, and live events⊹ Lead the art direction for the third collection of Intel Artist Series, overseeing the production of a line of premium desk mats tailored for gamers and the Intel hardware audience that was sold online and on-site at 6 events⊹ Managed a diverse team of external artists and designers, from initial scouting and outreach to providing hands-on creative direction⊹ Conceptualized coherent event branding for Intel Gaming's presence at major gaming conventions, in addition to acting as an on-site designer and merchandise booth staff for each event (PAX East 2022, PAX West 2022, TwitchCon 2022, and PAX East 2023)

⊹ Designed social media announcements, stream overlays, and video thumbnails for Evil Geniuses, Genius League, and Creator Collective⊹ Developed templates to highlight moments during the League of Legends Championship Series⊹ Produced stream overlays for multiple creators in the Creator Collective⊹ Helped promote and host social and professional events on the Genius League Discord server

Create promotional materials for social media, screens, and print to bring attention to events and classes hosted by Campus Recreation ↓↓↓ ⊹ Design branded templates on Canva that can be easily edited and customized by team members⊹ Use Asana to coordinate multiple projects with a student-based marketing team, in addition to weekly meetings

⊹ Designated as the RA Principal to lead 3 other RA Interns⊹ Work closely with Professor Ricardo Gomes to pursue the documentation, organization and development of the archive artifacts⊹ Collaborate with other assistants on creating promotional material for school events such as the 27th Annual Alum Portfolio Nite

⊹ Successfully assisted in organizing #Kbeautycaresforyou, a 6-week social media campaign involving 40+ influencers that accumulated over 19k likes ⊹ Managed all aspects of Instagram and Facebook for two of Kworld's brands, Kbeautycon and MiiRo Beauty - including responding to comments, engaging with similar accounts, and regularly posting content. ⊹ Supported and kept track of the development of content databases and posting schedules using Google Sheets and Later⊹ Regularly researched kbeauty products in order to write informational copy and design educational graphics in a way that can easily be understood by our audience

⊹ Lead a wide range of graphic design tasks including packaging design, insert card design, website assets, and social media⊹ Edited videos for social media, including sourcing brand-appropriate music

San Francisco Bay Area

⊹ Worked with pet parents and their dogs in reaching their goals through positive reinforcement training⊹ Certified by Petco to teach Puppy Level 1, Puppy Level 2, Adult Dog Level 1, Adult Dog Level 2 courses

San Francisco Bay Area

⊹ Assisted guests in selecting the products that best fit their or their pet's needs by sharing product knowledge and employing selling techniques. ⊹ Educated guests on topics regarding animal care and wellness. ⊹ Ensured the well-being of the store's small animals, reptiles, and fishes by providing correct care as established by company standards.⊹ Performed cashiering duties including cash sales, credit sales, and returns and exchanges