Joy Lee Email & Phone Number

Reston, Virginia, US

Responsible for developing, implementing, evaluating, and championing global initiatives for the Security Enterprise Solutions (SES) business area within the Commercial and International Sector. I lead and help execute the development of integrated content, campaigns, and tactics to promote and raise the profile of our solutions within the aviation, ports.

Reston, Virginia, US

Jan 2024 - Present: Due to the enterprise-wide reorg, asked to remain as chair to stand up a new council under the Commercial & International sector. For 2024, the council has rolled out the enterprise-wide Virtual Art Showcase and career roundtables. I am the administrator for the council's intranet site, manage the council's workspace collaboration site.

Peachtree Corners (Atlanta), Georgia, US

I am still responsible for all of Varec's marketing efforts as well as oversight of the product management team. I serve as senior product manager to help ensure Varec's roadmap supports and aligns with the company strategy, while also leading a team that consists of an associate product manager, 4 product owners and 3 technical writers.

Peachtree Corners (Atlanta), Georgia, US

I am responsible for managing and leading all marketing related activities for Varec, a wholly-owned subsidiary of Leidos. My goal is to better leverage the Varec brand by expanding the marketing reach through more integrated and diverse marketing programs that include both digital and traditional marketing campaigns. I am also working to build a more.

I handle the PTOs communication and social media strategy by promoting the various activities across all 13 committees. I also manage the website using WordPress and create documents, videos and flyers, as well as and edit/proofread for others as needed. I also volunteer to support special events and fundraisers as time permits. Go Bulldogs!As of July.

Orlando, FL, US

• Joined the organization during its lowest period in its then, 28-year history. I was hired by the new CEO to help turn the organization around by providing strategic vision, leadership and marketing know how to get.
• Built out and relaunched corporate website within 8 weeks on the Sitefinity CMS platform to improve usability and engagement.
• Lead the rebranding efforts which included a name change, new logo, and style guide to modernize the look and quality of content, i.e. web design, printed materials, email templates, and presentations.
• Revitalized the marketing engine using email, direct mail and social media to reengage current members, attract new members, drive online training, and increase attendance at conference and training events.
• Executed or lead content creation for press releases, website, collateral, emails, articles, blogs, and more.
• Managed department budget and provided strategic planning insight for marketing, and other areas as needed.

• Joined the organization to expand the marketing services offered to clients and provide more structured leadership. General business responsibilities included company strategy planning, resource management, recruiting.
• Project and account manager on website (WordPress) and design projects for over 20 B2B and B2C clients.
• Dedicated marketing manager to launch Heller Bros e-commerce division. Planned and executed paid ads, email and social campaigns, plus day-to-day project manager for all website (Magento) and design needs.
• Content writer for clients across a variety of verticals. Content developed included web content, collateral documents, advertisements, presentations, press releases, video scripts, training guides and social media.
• Provided strategic guidance and marketing best practice tips to nine startup companies across two day-long UCF Business Incubator Coaches Corner workshops. Received high-rated reviews from all participants.
• Served as lead project manager for two Microsemi training videos for GEN2 and AllClear devices as I was the prior marketing director for Brijot prior to its assets being purchased by Microsemi. Worked with the CTO and.

Hired to help refine branding, develop marketing strategies and deploy marketing campaigns. Monthly retainer covers activities such as copywriting – articles, press releases, collateral, web copy, email marketing, public relations, managing graphic design needs, tradeshow management and other tasks as needed by the executive team.

Dublin, Ohio, US

• Hired to provide marketing strategy, leadership and support to help manage the company's two large annual events. One a B2B conference for specialty pharmacy professionals and the other a charity 5k. Also assisted with.
• Stepped in 45 days prior to the organization’s inaugural specialty pharmacy conference and charity 5k run/walk in 2012 and helped ensure successful execution of both.
• Defined the program for each event in year two (2013), including developing the marketing plans, budget, sponsorship packages, web content (WordPress for conference and Weebly for 5K) and supervised design of all.
• Executed all outreach campaigns to drive registrations, developed all content, managed social media, and served as key point of contact for attendees/participants, and managed all vendors for both events.

St. John's, Newfoundland, CA

Helped establish the company's branding guidelines and provided overall marketing leadership to increase awareness and drive sales. Also had responsibility for the creation of new marketing materials such as sell sheets, brochures and presentations as well as new tradeshow signs and booth. Other key initiatives included deploying a CRM system (Nutshell).

US

• (Brijot closed June 2011 due to lack of funding. It has since been purchased by Microsemi Corporation.) Reporting to the president and CEO had responsibility for all aspects of marketing. Responsibilities included.
• Managed the design and development and wrote content for new corporate website on the ExpressionEngine CMS platform in 8 weeks.
• Developed corporate marketing budget and plan to increase brand awareness and drive leads. Activities included advertising, email campaigns, webinars, and events.
• Created content for new sales tool kit that included datasheets, presentation templates, case studies and FAQs.
• Helped lead the product launch of AllClear™ within an aggressive six-week time period. Launch included an interactive microsite, promotional marketing video, training video for end-users, sales tools and more.
• Integrated Lyris email marketing tools with Salesforce.com and provided guidance to sales operations on improvements to the CRM database to support segmented campaigns.

Mountain View, California, US

• Responsibilities included product marketing, marketing communications, event management, and the corporate website. These duties included defining and deploying company brand standards and templates, content curation.
• Summarized key activities include: 121 press releases, 69 email campaigns, 49 presentations, 47 online/print advertisements, 28 industry events, 14 case studies, 8 company events, 6 webinars, and 5 whitepapers.
• Managed three website designs and launched several microsites for events, campaigns and products. Most built in Macromedia Contribute to enable easy content management and website maintenance.
• Managed budget and executed a wide array of product marketing tasks and campaigns for four product lines serving the U.S. and EMEA.
• Served as Salesforce.com administrator for sales and marketing. Key implementations included tools such as Genius.com and Jigsaw.com (now Data.com).
• Deployed the 2009 and 2010 where-to-buy surveys where consumers are polled on CI’s manufacturer websites concerning their buying intent, polled again within a week to follow up on products purchased. This data powered.

Mountain View, California, US

Product marketing role established to help launch CI's retailer suite of products into the retail community, Responsible for market research, writing collateral, website content, creating sales kit, branding and messaging, analyst relations, lead generation, advertising, and tradeshow exhibitions.

Mountain View, California, US

Daily responsibilities included relationship management with current CI retailer partners, and prospect for revenue opportunities within each. Contact and arrange face-to-face meetings for the FSR with each prospect. Created and maintained a prospect list by product which enabled the team to accurately target potential new clients. Regularly worked with.

Glen Allen, Virginia, US

Managed two dedicated Client Service Managers (CSM) and Pricing Analysts (PA) to handle the day-to-day work load for the company's second largest national grocery retailer client. Also, created and managed the client schedule for nearly 150 Field Auditors and supervised and developed 13 Field Supervisors across the U.S. Ensured the CSMs and Field.

Glen Allen, Virginia, US

Managed seven national retailer accounts and managed the day-to-day job duties and functions of the dedicated Pricing Analyst. Created and managed the client schedules for over 300 Field Auditors across all 50 states including 3 cities in Canada and worked with all of the Field Supervisors to execute each client’s schedule requests. Shared in the.

Shared in the supervision, training and development of the Customer Relations Department’s 25 customer service and clerical associates. Held monthly desk reviews with all direct reports and evaluated their annual performance including merit reviews. Facilitated monthly team meetings for the department and actively participated in all company team building.