Joy Lee Email & Phone Number

Reston, Virginia, Us

Responsible for developing, implementing, evaluating, and championing global initiatives for the Security Enterprise Solutions (SES) business area within the Commercial and International Sector. I lead and help execute the development of integrated content, campaigns, and tactics to promote and raise the profile of our solutions within the aviation, ports & borders, and critical infrastructure markets. My (small) team and I are highly effective in producing a wide array of content, including marketing collateral, website content, presentations, product videos, case studies, articles, press releases, intranet blog posts, and more to support our large, global business. In partnership with product management, we define and execute the go-to-market strategy for new products and major releases of existing products. We also drive the strategy, planning and execution for our participation in industry conferences and tradeshows. AOP planning and managing the approved annual marketing budget also fall under my area of responsibility.

Reston, Virginia, Us

Jan 2024 - Present: Due to the enterprise-wide reorg, asked to remain as chair to stand up a new council under the Commercial & International sector. For 2024, the council has rolled out the enterprise-wide Virtual Art Showcase and career roundtables. I am the administrator for the council's intranet site, manage the council's workspace collaboration site, and create the council e-newsletters. October 2021 - December 2023: Appointed chair of the Civil Group's Inclusion council. Brought my knowledge from the Defense Inclusion Council to help standup a new council within Civil. I helped define the strategy, goals and ensure execution. I was the administrator for the council's intranet site, managed the council's workspace collaboration site, and created the council e-newsletters. Under my leadership, the Civil Inclusion Council was often the council other emerging councils referenced for best practices. Some of the key programs we developed and executed included the Building Inclusive Teams contest, mentoring roundtables, DEI webinar calendar (some with external guest speakers), groupwide engagement activities, and the Virtual Art Showcase. I won the Q4 2022 Civil Group President’s Award for my work on the council. The council was also the 2023 recipient of the Civil Group President Excellence in Sustainability, Inclusion, Diversity, and Wellness Achievement Award.December 2020 - July 2021: Selected as one of the first members of the newly formed Inclusion Council under the Defense Group at Leidos. I served as the representative for the Logistics and Mission Support operations. Part of the charter for my work on the Council is communications and engagement. To date, I have worked to build out our intranet page, which included interviewing defense executives - both live video and print formats, as well as helped to develop the communications calendar.

Peachtree Corners (Atlanta), Georgia, Us

I am still responsible for all of Varec's marketing efforts as well as oversight of the product management team. I serve as senior product manager to help ensure Varec's roadmap supports and aligns with the company strategy, while also leading a team that consists of an associate product manager, 4 product owners and 3 technical writers.

Peachtree Corners (Atlanta), Georgia, Us

I am responsible for managing and leading all marketing related activities for Varec, a wholly-owned subsidiary of Leidos. My goal is to better leverage the Varec brand by expanding the marketing reach through more integrated and diverse marketing programs that include both digital and traditional marketing campaigns. I am also working to build a more customer centric infrastructure within Varec by integrating more tools and platforms into our daily processes that will not only benefit marketing, but the entire organization.Aside from marketing specific activities, I am also a member of a special leadership team chartered with helping to define, develop and execute the company's growth strategies.

I handle the PTOs communication and social media strategy by promoting the various activities across all 13 committees. I also manage the website using WordPress and create documents, videos and flyers, as well as and edit/proofread for others as needed. I also volunteer to support special events and fundraisers as time permits. Go Bulldogs!As of July 2019, converted the website to a member management platform integrated with WordPress (PTOffice) to enable future board members the ability to support the website without needing extensive skills since I was departing the chair role.

Orlando, Fl, Us

Joined the organization during its lowest period in its then, 28-year history. I was hired by the new CEO to help turn the organization around by providing strategic vision, leadership and marketing know how to get things back on track. I was responsible for all aspects of marketing including branding, lead generation, content development for web and print, social media, and member community management.• Built out and relaunched corporate website within 8 weeks on the Sitefinity CMS platform to improve usability and engagement.• Lead the rebranding efforts which included a name change, new logo, and style guide to modernize the look and quality of content, i.e. web design, printed materials, email templates, and presentations.• Revitalized the marketing engine using email, direct mail and social media to reengage current members, attract new members, drive online training, and increase attendance at conference and training events.• Executed or lead content creation for press releases, website, collateral, emails, articles, blogs, and more. • Managed department budget and provided strategic planning insight for marketing, and other areas as needed. • Supervised the design and deployment for new microsites (DotNetNuke) .• Defined the business rules and managed the configuration, design and deployment of the new online member community on the Higher Logic platform and lead member adoption, training and engagement as Community Manager.• Participated in two board of director’s strategy planning sessions with fellow directors and CEO.• Supervised a full-time digital creative manager, part-time social media contractor and external vendors.

Joined the organization to expand the marketing services offered to clients and provide more structured leadership. General business responsibilities included company strategy planning, resource management, recruiting and ensuring operational efficiency by analyzing costs, revenue and profitability. Marketing responsibilities included both internal and external requests. Requests from client’s ranged from strategy planning, building and executing entire marketing plans/budgets, to lead generation campaigns, event management, SEO and copywriting. • Project and account manager on website (WordPress) and design projects for over 20 B2B and B2C clients.• Dedicated marketing manager to launch Heller Bros e-commerce division. Planned and executed paid ads, email and social campaigns, plus day-to-day project manager for all website (Magento) and design needs. • Content writer for clients across a variety of verticals. Content developed included web content, collateral documents, advertisements, presentations, press releases, video scripts, training guides and social media. • Provided strategic guidance and marketing best practice tips to nine startup companies across two day-long UCF Business Incubator Coaches Corner workshops. Received high-rated reviews from all participants.• Served as lead project manager for two Microsemi training videos for GEN2 and AllClear devices as I was the prior marketing director for Brijot prior to its assets being purchased by Microsemi. Worked with the CTO and engineers to develop the plan for the video shoot and wrote the script. Coordinated all the video needs - design, sound, editing, voiceover talent and served as director during filming. • Deployed new project management system - EasyProjects to provide better insight and management of projects. This included tracking of resource allocation, billable hours, deadlines, etc.

Hired to help refine branding, develop marketing strategies and deploy marketing campaigns. Monthly retainer covers activities such as copywriting – articles, press releases, collateral, web copy, email marketing, public relations, managing graphic design needs, tradeshow management and other tasks as needed by the executive team.

Dublin, Ohio, Us

Hired to provide marketing strategy, leadership and support to help manage the company's two large annual events. One a B2B conference for specialty pharmacy professionals and the other a charity 5k. Also assisted with client projects for the consulting side of the business as needed.• Stepped in 45 days prior to the organization’s inaugural specialty pharmacy conference and charity 5k run/walk in 2012 and helped ensure successful execution of both.• Defined the program for each event in year two (2013), including developing the marketing plans, budget, sponsorship packages, web content (WordPress for conference and Weebly for 5K) and supervised design of all production materials.• Executed all outreach campaigns to drive registrations, developed all content, managed social media, and served as key point of contact for attendees/participants, and managed all vendors for both events.

St. John'S, Newfoundland, Ca

Helped establish the company's branding guidelines and provided overall marketing leadership to increase awareness and drive sales. Also had responsibility for the creation of new marketing materials such as sell sheets, brochures and presentations as well as new tradeshow signs and booth. Other key initiatives included deploying a CRM system (Nutshell), maintaining the corporate website, lead generation campaigns, and event management.

Us

(Brijot closed June 2011 due to lack of funding. It has since been purchased by Microsemi Corporation.) Reporting to the president and CEO had responsibility for all aspects of marketing. Responsibilities included budget management, product marketing, marketing communications, event management, corporate website maintenance, define and deploy company brand standards and templates, create product sell sheets and presentations, copy writing, as well as vendor selection and management. • Managed the design and development and wrote content for new corporate website on the ExpressionEngine CMS platform in 8 weeks. • Developed corporate marketing budget and plan to increase brand awareness and drive leads. Activities included advertising, email campaigns, webinars, and events.• Created content for new sales tool kit that included datasheets, presentation templates, case studies and FAQs.• Helped lead the product launch of AllClear™ within an aggressive six-week time period. Launch included an interactive microsite, promotional marketing video, training video for end-users, sales tools and more.• Integrated Lyris email marketing tools with Salesforce.com and provided guidance to sales operations on improvements to the CRM database to support segmented campaigns.• Planned and executed tradeshow presence including leading the design and build of new 10x20 booth.• Wrote and distributed press releases.

Mountain View, California, Us

Responsibilities included product marketing, marketing communications, event management, and the corporate website. These duties included defining and deploying company brand standards and templates, content curation for product sell sheets and presentations, helping with product launches, writing and publishing customer case studies, white papers and press releases, collaborating with product and program managers, developing and executing lead generation campaigns, and providing creative direction to both internal and external resources. Also had full responsibility to define and execute company hosted events and participation at industry tradeshows.• Summarized key activities include: 121 press releases, 69 email campaigns, 49 presentations , 47 online/print advertisements, 28 industry events, 14 case studies, 8 company events, 6 webinars, and 5 whitepapers.• Managed three website designs and launched several microsites for events, campaigns and products. Most built in Macromedia Contribute to enable easy content management and website maintenance.• Managed budget and executed a wide array of product marketing tasks and campaigns for four product lines serving the U.S. and EMEA.• Served as Salesforce.com administrator for sales and marketing. Key implementations included tools such as Genius.com and Jigsaw.com (now Data.com).• Deployed the 2009 and 2010 where-to-buy surveys where consumers are polled on CI’s manufacturer websites concerning their buying intent, polled again within a week to follow up on products purchased. This data powered the final study written and published by Forrester Research.

Mountain View, California, Us

Product marketing role established to help launch CI's retailer suite of products into the retail community, Responsible for market research, writing collateral, website content, creating sales kit, branding and messaging, analyst relations, lead generation, advertising, and tradeshow exhibitions.

Mountain View, California, Us

Daily responsibilities included relationship management with current CI retailer partners, and prospect for revenue opportunities within each. Contact and arrange face-to-face meetings for the FSR with each prospect. Created and maintained a prospect list by product which enabled the team to accurately target potential new clients. Regularly worked with development on enhancements and creation of new retailer products. Also worked as an acting product manager for the Product Navigator product and the new Category Manager tool prior to promotion.

Glen Allen, Virginia, Us

Managed two dedicated Client Service Managers (CSM) and Pricing Analysts (PA) to handle the day-to-day work load for the company's second largest national grocery retailer client. Also, created and managed the client schedule for nearly 150 Field Auditors and supervised and developed 13 Field Supervisors across the U.S. Ensured the CSMs and Field Supervisors executed all created client schedules and delivered all expected services at 100% each week to guarantee all forecasted revenue goals were met or exceeded each month. Performed cross selling on other RIS products and services to increase the revenue potential. Responsible for securing a high client satisfaction rating.

Glen Allen, Virginia, Us

Managed seven national retailer accounts and managed the day-to-day job duties and functions of the dedicated Pricing Analyst. Created and managed the client schedules for over 300 Field Auditors across all 50 states including 3 cities in Canada and worked with all of the Field Supervisors to execute each client’s schedule requests. Shared in the supervision for all 25 Field Supervisors across the U.S. Coordinated all staffing and recruitment needs to execute all client schedules. Ensured all revenue goals were met or exceeded on both a monthly and annual basis. Had daily contact with clients via email and/or telephone. Visited with each client at their home office approximately once per year. Performed cross selling on other RIS products and services to the clients to increase revenue potential.

Shared in the supervision, training and development of the Customer Relations Department’s 25 customer service and clerical associates. Held monthly desk reviews with all direct reports and evaluated their annual performance including merit reviews. Facilitated monthly team meetings for the department and actively participated in all company team building and associate moral building activities. Maintained the department’s various data tracking spreadsheets and annual budget analysis file. Participated in job fairs and other recruitment activities as scheduled by human resources.