Joy Jernigan Email & Phone Number

Bellevue, Washington, US

I program content for Microsoft's internal home page, MSW, the digital hub for more than 200,000 global employees and contingent staff. I also lead a program to amplify content on social media.

Seattle, WA, US

• I led storytelling strategy for the cancer immunotherapy research group to drive multiple business partnership inquiries, national media placements and more than $50 million in donations in support of the.
• I created blog posts, videos, pitch decks, infographics, virtual tours and social media posts toshare the Seattle Children’s Therapeutics story with scientific, donor and family audiences
• I drafted internal/external strategic marketing and communications plans in collaboration with cross-functional teams in support of new clinical trial launches and business goals
• I developed and documented process improvements in internal communications standard work

Seattle, WA, US

• I advised senior leaders and scientific research teams on communications and content strategy. I implemented strategies in support of organizational goals and business objectives.
• I managed marketing and communications projects including national marketing campaigns, web content development, videos, infographics and social media posts. I have experience managing budgets, improving processes and.
• I launched a social media advertising strategy to recruit participants for research studies and in one year more than doubled the number of participants enrolled. The strategy continues to see year-over-year growth.

New York, NY, US

• I assigned stories to freelance contributors, edited content and maintained an editorial calendar.
• I managed social media marketing to promote content and enhance our brands.
• I wrote SEO-optimized blog posts and used analytics tools (Omniture, Chartbeat, Adobe Analytics, Google Analytics) to track user engagement and inform business decisions.
• I developed, wrote and edited stories to partner with Health-related NBC Nightly News and TODAY show segments.
• I performed quality control on a new content management system, including logging bugs, working with developers to find fixes and training colleagues.

Redmond, Washington, US

• I wrote, edited, pitched and promoted SEO-optimized, original and partner content on MSN and via social media sites such as Twitter and Pinterest.
• I monitored trending stories on social media platforms and websites such as Facebook, Twitter, reddit, Mashable and BuzzFeed and wrote blog posts based on conversations of the day.
• I managed relationships with content partners to fulfill editorial needs and meet sponsorship goals.
• I worked with cross-functional teams, including providing sales with product support required to win new business.
• I used analytics tools such as Omniture to manage campaigns and inform business decisions.

New York, NY, US

• I built a team of freelance contributors, regularly assigned and edited stories, supervised work of vendors and maintained an editorial calendar.
• I implemented a social media strategy to promote our NBC News and TODAY brands and drove traffic to our original content in a highly competitive, deadline-driven environment.
• I assigned and edited original content that attracted $1.5 million in advertising sponsorships for the Travel section during the 2012 fiscal year.
• I launched a TODAY Travel section and blogs with a focus on original content. In just six months, we increased page views to our TODAY Travel section from 447,000 (March-Aug. 2011) to 4.7 million (Sept. 2011-Feb. 2012).
• I increased traffic to the msnbc.com Travel section by 78% in one year, from 9 million/month in March 2011 to 16 million/month in March 2012.
• I increased unique users from an average of 5.8 million/month to 7 million/month – a 21% increase.

New York, NY, US

I edited Eve Tahmincioglu's Your Career column, named best column for a large website in 2010 by the Society of American Business Editors and Writers. I was also a frequent contributor to our Health, Business, Science/Technology, News and Entertainment sections.

Seattle, WA, US

I oversaw the seattletimes.com home page, updating regularly for breaking news and for optimal user engagement. I project managed the creation of new website sections and features, which included gathering requirements, writing functional specifications, and collaborating with groups of editors, designers, web developers and third-party vendors. I launched.

Redmond, Washington, US

I edited columns and stories at MSN as a contractor via S&TOnsite.