Joy Yoo Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

• Develops standards of excellence and processes for B2B strategic communications and engagement efforts to deliver clear narrative around business priorities• Leads and develops cross-divisional processes to collect and evaluate metrics in effort to maximize impact and efficiency across local-national partnership efforts• Leads and executes communications strategy for complex initiatives (i.e. NPR podcast subscription service) to establish clear narrative and vision across multiple internal and external audiences• Collaborates closely with Digital Product, Marketing, and Programming divisions to identify and scope projects in efforts to extend NPR’s brand reach through local partnerships

Washington, Dc, Us

• Developed and executed B2B communications strategy to align local station partners around strategic business decisions/principles, audience development strategies, increased awareness in broadcast programming distribution and adoption of enterprise digital products• Increased efficiency and precision of national-local partnerships with product, marketing, and content/editorial teams• Developed local community engagement program for annual Tiny Desk Contest and Student Podcast Challenge initiatives, contributing to 50+ annual local event/promotion activations• Partnered with product team to launch a digital B2B community servicing 3,000+ local partner users to centralize communications, consolidate relationship management touchpoints, and track key engagement metrics• Led divisional effort to track DEI metrics across NPR’s national-local partnerships to operationalize the strategic priority to grow Black/Hispanic audiences.

Norfolk, Va, Us

*Selected as a 2018 PBS Digital Immersion Fellow*Received 2017 NETA Award for Integrated Media Campaign• Served as a center of excellence for digital initiatives, driving best practices and learnings• Drive, develop and lead execution for marketing efforts that support key initiatives throughout organization, including education, content, and community engagement initiatives• Led rich, immersive, digital-first initiatives and campaigns to connect and engage younger, diverse audience groups • Developed a discipline of analytics and reporting for internal and external stakeholders • Increased social audience by 35% and social engagement by 59% organically• Manage departmental budget of $400,000 and a team of three marketing/creative professionals

Norfolk, Va, Us

Washington, Dc, Us

• Drove APIASF presence in focus areas of educational equity, higher education, youth empowerment• Developed and led execution of comprehensive marketing and communications strategy, while reducing costs by 10% • Developed and executed national CSR campaigns with Fortune 100 partners• Increased digital audience by 25% and digital engagement by 74% organically

Washington, Dc, Us

• Designed and implemented national strategic Asian American & Pacific Islander (AAPI) outreach plan, resulting in record number of scholarship applications• Served as external relationship builder at the national and local level, ensuring deep understanding of AAPI educational equity issues and APIASF's scholarship opportunities

Bethesda, Maryland, Us

• Managed and implemented $1.25 million grant program striving to support cities’ and communities‘ play agenda • Developed advocacy strategy to engage grassroots activists in the play movement

Syracuse, New York, Us

• Launched and managed digital and social media community • Developed program and event strategy to cultivate alumni engagement • Launched and managed community partnership with LIvingClassrooms Foundation

Washington, Dc, Us