Joy L. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Planning, developing, and implementing the digital strategic future of Primo International. Works with the Executive Management team to define the corporate e-commerce strategy. Lead and work in partnership with retail giants. Extensive experience in launching digital initiatives, drive brand awareness, enhancing user engagement, Shopify, influencer/ media relations, and content strategy. Oversee the eCommerce and communication teams.

Toronto, Ontario, Canada

Toronto, Canada Area

Spearheaded new website regarded by clients as the Industry leader.Consulted with users to configure website to suit their needs.Coordinated online market research.Worked as part of a team to develop and maintain website.Wrote standards document to maintain consistency on web.Sales RepresentativeProvided customer service to our third largest client.Sales increased 50% in fiscal year 2009-2010. This was accomplished by persuading and influencing clients of our quality products, by providing superior customer service, product knowledge and incentives.Researched, wrote and delivered competitive analysis reports to president

Toronto, Canada Area

Samari Communications is a boutique public relations agency based in Toronto specializing in PR for food, fashion, beauty, technology and lifestyle brands. We create tailor-made, strategic public relations campaigns designed to maximize your brand's PResence and increase your bottom line.

Toronto, Canada Area

Developed and implemented communications plans including social media and media relations in support of organizational objectives. Produced and edited press releases, key messages and social media content. Gained media coverage and increased online traffic to website and social media sites.

Montreal, Canada Area

Trained fashion clients nationally on how to use reporting software providing them with training manuals.Promoted from within to become technical writer based on the user friendliness and attention to detail of manuals.Wrote training documents to facilitate software transition with fashion clients. Developed Crystal Reports using MS SQL Stored Procedures.Developed ASP GUI Interfaces.Developed new reports as well as maintain existing ones based on functional specifications.Installed applications on Customer Live environments.Built Cognos Cubes with Transformer Catalogues, Impromptu and Powerplay. Performed Load Testing for Quality Control. More specifically recorded simulated virtual users in business application and ran tests utilizing automated load testing software.

Public Relations, Public Relations Certificate

Media Relations Writing for Public Relations Reputation Management Social Media Crisis Communications Research and Evaluation

Bcomm, Management Information Systems