Having often been misunderstood as aloof in my earlier years, I soon realised that my shyness was obstructing my passion for business problem-solving due to its associated expectations for strong social relations. Thus, I tackled communication head-on by taking on various leadership and customer-facing roles. This journey not only empowered me as a communicator, but also solidified my passion for Applied Business Analytics. Now, I aspire to be a data-driven business consultant. My strong analytical skills and core business knowledge will be an asset to any team, helping to identify actionable insights and drive data-informed decisions.I would love to find out more about the various roles in the realm of Business Analytics. Feel free to drop me an email at joy.lau@u.nus.edu :)