Joy (Marcrum) Haynes, Mba Email & Phone Number

Franklin, Tn

Primary contact for all marketing activities at 38+ preschool locations managed by The Gardner School, including new initiatives and new school openings. Lead brand management and messaging for The Gardner School.

Franklin, Tn

Academically focused early childhood education for ages 6 weeks to 5 yearsWe have created a rich learning environment that will stimulate your child’s physical, social, emotional and intellectual growth. We believe that each child should be provided with experiences that enhance self-esteem, which is essential in the adjusting, exploring and growing stages of child development. This approach ensures that each child’s learning experience will be nurtured at the proper pace, and will give them a strong educational foundation for a bright future. www.TheGardnerSchool.com My role includes directing all marketing activities for The Gardner School locations in Tennessee, Kentucky, Ohio, Virginia, Illinois, Colorado, and Minnesota (25 schools total and growing). This includes lead acquisition and tracking, marketing strategy and execution, website management, SEO and PPC, social media, photography and video direction, tour materials, vendor management, promotional materials, external and internal signage including sign permits as needed and all other general marketing leadership and support.

Greater Nashville Area, Tn

Association ManagementXMi - Association Management provides essential resources for associations and organizations to thrive. Serving as the organization’s global headquarters, we offer full-service management and conference planning services that provide the solid foundation and experienced leadership required to move forward.

Franklin, Tn

UL's workplace health and safety software solutions provide industry-leading software and expertise to help our customers improve business performance and gain peace of mind in the critical areas of safety and health compliance, risk management, governance and culture. This division is now called UL EHS Sustainability.Planned and coordinated internal and external events including User Summit, national sales meetings, national sales incentive trips, customer events and internal all hands meetings. Organized projects for the marketing team including print and digital advertising purchases and submissions, trade show logistics and vendor management, specialty items management, annual and quarterly customer research and other marketing-related projects.

Nashville, Tn

Lotos Nile is a business services engine that develops custom strategies and executes the recommended actions off of a full service menu to take creative and artistic brands to the marketplace. Created online promotions, communications and contests with strategic integration of website, social networks, email campaigns and other digital engagement tools. Developed campaigns to grow and engage online membership communities. Monitored and analyzed the success of these campaigns for continuous improvement and improved performance. Clients included Nitty Gritty Dirt Band, Sam Bush, FAME Studios, Grand Ole Opry, Capitol Records, Music City Roots and others. Executed content marketing strategies using various optimization tactics through client websites, blogs, social networks, online stores and email newsletters.

Nashville, Tn

Created online communications and strategic integration of website, social media, email campaigns and other digital engagement tools. Designed electronic program for smaller workplace campaigns to provide high online engagement and customization while maximizing sales team for key accounts. Produced print collateral that promotes digital engagement and collaborating with colleagues to incorporate digital communications and optimize online conversation and engagement with current and potential donors and volunteers.

This role incorporated both my marketing and fundraising experience to bring marketing and resource development teams together in our work to make an impact in Nashville. Our team continued to expand large volunteer efforts "Days of Action" to engage our donors and the broader community.

Directed workplace campaigns fundraising and sales efforts with a professional staff of 8 and multiple volunteers including internal corporate coordinators. Developed corporate and employee giving of approx. $16 million annually through innovative marketing, relationship building, and other special programs. Role included speaking to large and small audiences. Highlighted on Newsmakers segment on WSMV Channel 4.

Managed targeted communications and brand management strategies to sustain and increase donor giving. Led a team of marketing professionals and served on senior management team of organization. Provided counsel on national brand repositioning activities with United Way of America. Additional responsibilities included developing format and content for United Way website, organizing events such as the host city event at the Wildhorse Saloon for the 2002 National Community Leaders Conference for United Way of America at Gaylord Opryland Hotel, and developing business plan and departmental budget.

Masters In Business Administration, Business Administration And Management, General

Bs, Communications

Activities and Societies: Student Government, Student Activities Board, Crescent (newspaper), Harlaxton College

British Studies

Education record