• Strategic Focused – plan, develop and implement the marketing strategy to drive brand awareness, lead generation and customer retention programs in Asia Pacific to deliver on revenue targets.• Pipeline Acceleration – conceptualize and create strategic and tactical marketing campaigns, including A/B testing, segment engagement, industry-specific messaging, accounts-based marketing, localized content creation• Elevate Branding - deliver targeted insights and thought leadership to increase our brand visibility, increase customer outreach and enhance industry relevance • Amplify Messaging – leverage public relations to gain exposure, create top of the mind awareness, trust and preferences. Tap on digital channels including SEO/SEM, social media and website to drive interest and sales• Metric Driven – understand key performance metric and tracking tools to provide competitive analysis, campaign ROI and translate results into actionable insights

Business Development Support• Manage the ongoing relationship with existing clients to ensure prompt follow up of all sales enquiries • Manage the business development pre & post support functions to facilitate sales across the board• Identification of potential sales opportunities in the domestic and international market.• Development and implementation of strategies and campaigns to effectively capture sales opportunities and grow portfolio of global and regional clients.Conferences &Events/ Training • Plan and organize marketing conferences, roundtables and workshops to increase brand awareness and generate new leads for sales team. • Work with trade associations and professional bodies to develop executive training program relating to the areas of ethics, compliance and anti-corruption compliance issues.• Monitor budgets for internal training costs and manage any external vendor relationshipsMarketing • Develop and execute online leads generation marketing activities ( Online Advertising, email campaigns and newsletters) to acquire potential clients • Plan, direct and provide strategic execution of the marketing events to ensure sales leads generation, meeting of event financial goals and increase the brand awareness

Business Development •Business Development Support – Manages the business development pre & post support functions to facilitate sales across the board. •Develop and execute sales strategies and lead generation campaigns to achieve sales targetsIdentify new industries to be targeted by the sales teams and coordinate the research function•Accounts/Client Relationship Management - Establish and maintain on-going client relationships •Management ReportingMarketing Communications/Public Relations •Identified, conceptualized and organised various targeted marketing events Manages the pre & post conference activities•Public Relations & Branding – Handles all clients/general enquiries and streamline all responses •Marketing Communications - Initiate marketing strategies and coordinate marketing efforts for new product launch – website updates/ developing brochures/preparation of press releases.

• Business Development support - Assist CEO and the management team on the preparation of proposal contracts, tender documents and other business documents.• Support the Management team in developing in strategic plans and business development activities• Marketing Communications: Developed and administered the company’s marketing, communication plans, policies and procedures.• Assisting in organising of marketing events and activities with the objectives of increasing company’s profile and revenue.• Research and Analysis - Research tasks include media and online database searches.• Client Servicing/Relationship - development and marketing of the pre-employment screening services