• Managed 10-person application development and architecture team • Drove business transformation which simplified and optimized processes, enabling improved on-line shopping, software downloads and personalized content experience for Tacony’s three main divisions encompassing 7 distinct brands. • Prioritized and allocate resources to lead all system development projects and e-commerce initiatives.• Designed, document and executed maintenance procedures, including system upgrades and patch management using update manager• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments• Maintained tactical control of project budgets and timelines to keep teams on task and achieve scheduled targets• Negotiated and executed contracts with external parties (software and service providers). This has resulted in a 27% savings in annual contracts. • Monitored marketplace for new website opportunities and technologies that can improve online business

• Managed direct-to-consumer ecommerce business for high-end toy retailer that produced double digit comp gains year over year. • Managed e-commerce team of 12 employees that consisted of Developers, Designers, Analysts, Merchants and Project Managers.• Led site strategy and built production roadmaps.• Identified, recommended and prioritized new Web features and applications in conjunction with business leaders and department managers.• Held accountability for site analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive improved site conversion and user engagement through detailed analytics and user testing.• Built relationships with vendors to manage all ecommerce technology partners. Integrated several third-party technologies: site search, testing software, user replay and analytics.• Oversaw product launches and content to include inventory, imagery and marketing. Built plans to maximize web real estate in order to execute double the product launches and communications. • Evaluated daily, weekly and monthly website statistics and monthly budgets.