Joy Wrigley Email & Phone Number

San Jose, Ca

Sunnyvale California

Evaluation of new business opportunity including- industry landscaping & market segmentation- Evaluation and refinement of business value proposition and technologies- Initial business feasability, framework and plan- strategy evaluation and development planning

Marketing DirectorDirected a team of marketing managers providing sales direction and support across multiple sites worldwide. Acting as voice of the organization, managed the strategic direction and technical focus of seven different product portfolios (industrial lighting, DC-DC switching regulators, linear regulators, LED flash, display backlighting, IO expanders and load switches). Designed & implemented gloabal and key account “go to market” strategies including direct customer and channel partners. Provided crucial leadership and direction for closing key account sales. Managed product launches, collateral, pricing strategy, sales/technical training. Conducted in-depth analysis of competitive positions and trends, technology developments and determined competitive counter measures. Managed business and development priorities and shifts of development focus. Inspired and initiated investments to grow new businesses, presented to board of directors/executive staff while owning and managing business forecasts. Responsible for all new product proposals, development project schedules, and milestones. Business Management & Development• Created and delivered the annual benchmark plan for funding and development. Established the group mission, objectives, portfolio strategies, competitive analysis and counter measures, development projects, business and technical needs/gaps, financial plans and burn rate, return on investment and growth projections, key regional and account strategies, “go to market” plans, executive management and field buy off• Managed key account strategy and pricing negotiations to successfully win business• Defined and rolled out new product start process for staging project starts and business criteria for “go” versus “no go” project proposals• Managed project pipeline for five geographically and culturally diverse development sites emphasizing platform-derivative development strategy

Santa Clara, Ca

• Built and managed a multi site group of highly experienced system designers focused on the knowledge of customer systems which led to multiple large account design wins (totaling >$35M) and influenced the definition of a portfolio of integrated and standard power ICs• Defined system and block level integrated power management IC products for CDMA systems, application processor support products and standard power products• Provided technical support for direct customers, partners and field application engineering staff including on site debugging and system design guidance• Managed division’s technical training for customers, channel partners, internal field sales and application engineers• Developed strategy, managed and participated in the creation of hardware/software collateral, white papers, technical publications and external speaking engagements

Santa Clara, Ca

• Established partnership between National Semiconductor and Intel’s Mobility group to define and collaboratively develop analog chipset products to compliment the Xscale line of mobile processors. Led partnership terms and conditions negotiations, set financial and contractual milestone agreements, defined joint customer strategies, led and participated in key customer engagements. - Led definition of power, lighting and audio portion of chipset architecture and definition of individual ICs• Defined and led development of a portfolio of integrated power management units. Worked with multiple tier 1 handset customers to generate both application specific and standard integrated power products

Santa Clara

• Managed all Nokia engagements, communication, price negotiations, product rollouts, technical and business emergency situations for the power management group• Managed development of Nokia targeted power products including all aspects of product adoption into Nokia handset platforms and development systems • Doubled as product engineer for characterization and evaluation of some products

Santa Clara, Ca

• Group manager of National Semiconductor’s Ricochet Wireless Chipset Program owning chip set definitions to development completion. Managed program cost, resources, schedule, milestone deliverables, contract terms and conditions, NRE payments and legal milestones • Doubled as characterization and evaluation engineer for 2 of the ICs in the chipset

Santa Clara, Ca

• Responsible for product redesign from LMCMOS fabrication process to LFAST fabrication process and new plastic packages• Responsible for redesign, evaluation and characterization of products moving from old SiCr process to SiCCr process• Responsible for product evaluation, characterization, specification, limits generation and issue troubleshooting for analog/digital converters, digital/analog converters, temperature sensor and voltage reference products• Customer support and failure analysis of ADC, D/A, temperature sensor and voltage reference products