Joy Martinez

Joy Martinez Email and Phone Number

Paid Media | Growth Marketing | Angel Squad Investor | #proudlymars @ Nom Nom
About Joy Martinez

I have over 15 years of experience in digital marketing and advertising. I have honed my skills having worked at large advertising agencies in New York, to a multinational hospitality company, to a mobile app startup in Silicon Alley, and at a telecom in Southeast Asia with over 500mm subscribers. I have managed advertising and media budgets over $20MM+, but also know how to drive awareness and user acquisition with minimal spend. I can provide high-level strategy for search, online, mobile, social media, creative and landing page A/B testing, and website optimization, and at the same time am not afraid to jump into the details to ensure a flawless execution.Specialties: Digital marketing, digital media planning, social media strategy, mobile, digital creative development, account and project management, media and contract negotiation, cross functional team leadership, CRM

Joy Martinez's Current Company Details
Nom Nom

Nom Nom

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Paid Media | Growth Marketing | Angel Squad Investor | #proudlymars
Joy Martinez Work Experience Details
  • Nom Nom
    Senior Director Of Performance Marketing
    Nom Nom Aug 2022 - Present
    Nashville, Tennessee, Us
    Nom Nom is a pet health company dedicated to improving the lives of dogs everywhere. One meal at a time. #proudlymars
  • Thirty Madison
    Director, Growth And Performance Marketing For Cove And Picnic
    Thirty Madison Apr 2021 - Aug 2022
    Us
    Thirty Madison is a healthcare company bringing specialized care and treatment to everyone. Thirty Madison brands include Keeps (men's hair loss), Cove (migraine), Evens (gastrointestinal), and Picnic (allergies).
  • Obé Fitness
    Head Of Customer Acquisition
    Obé Fitness Jul 2019 - Mar 2021
    Brooklyn, New York, Us
    obé (pronounced obey) is a premium fitness lifestyle network offering immersive, topical and effective live & on-demand fitness classes through a mobile app and website. With more than 14 live classes per day and a library of 4000+ workouts taught by the most sought-after instructors in New York City, obé’s signature 28-minute complete-body classes make fitness accessible, affordable, efficient, varied and fun.
  • Lorem Technologies
    Head Of Customer Acquisition
    Lorem Technologies May 2018 - Jul 2019
    New York, Us
  • Shutterstock
    Director Of Global Media
    Shutterstock Aug 2016 - May 2018
    New York, Ny, Us
  • Photoshelter
    Senior Marketing Manager
    Photoshelter May 2015 - Aug 2016
    New York, Ny, Us
    PhotoShelter is a SaaS company that creates tools for professional photographers. We help people and organizations who are passionate about their photos do more with them. PhotoShelter helps individual photographers to showcase, archive and sell their work. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide.
  • Travel Career Break
    World Traveler
    Travel Career Break Jan 2015 - Apr 2015
    Traveled throughout Southeast Asia, visiting Cambodia, Thailand, Vietnam, Philippines, and Hong Kong.
  • Singtel, Weplay
    Senior Marketing Manager
    Singtel, Weplay Sep 2013 - Nov 2014
    Singapore, Sg
    Launched a new brand, WePlay, a mobile games platform for the Android app market, in Singapore and Indonesia.Developed WePlay's marketing strategy and led the execution plan to acquire new mobile gamers in the online, mobile, retail, preloads, and on-ground events spaces.Developed the marketing strategy to grow brand awareness of the WePlay app and drive sign ups from large game developers such as EA, Disney, Supercell, and Halfbrick Studios.
  • Meetmoi, Llc (Acquired By Match.Com)
    Marketing Director
    Meetmoi, Llc (Acquired By Match.Com) Jun 2011 - Jul 2013
    New York, Ny, Us
    MeetMoi was a leading mobile dating service, available as an iPhone or Android app, and through the mobile web.I managed the entire customer sales funnel from acquisition to purchase. I oversaw the creation and management of all aspects of the overall marketing plan, from branding, advertising, and messaging. I was responsible for meeting monthly revenue goals through subscription and transactional pricing models and for driving cost efficient user acquisition through digital channels.I worked with media advertising vendors in the following channels, SEM, SEO, affiliates, Facebook, Twitter, online and mobile display, partnering with blogs, and online and offline partnerships. In terms of its media plan, MeetMoi was in a unique position - allocating almost all of its marketing budget in the mobile space. I also managed the CRM strategy and worked with the product team and developers to launch and optimize emails, SMS, push notifications, on-site pop ups and promotions, registration pages, paywalls, new product prices, new business models, and new billing providers. I led A/B testing and optimization of all external advertising creative and internal marketing landing pages within iPhone and Android apps, mobile web, and desktop.
  • Starwood Hotels & Resorts Worldwide, Inc.
    Associate Director, Online Marketing And Distribution Strategy
    Starwood Hotels & Resorts Worldwide, Inc. Nov 2009 - Jun 2011
    Stamford, Ct, Us
    Supported the Global Specialty Select brand team (Aloft Hotels, Element Hotels, and Four Points by Sheraton) to maximize marketing initiatives across key distribution channels - internal websites, call centers, SPG - Starwood’s loyalty program, mobile, and social media.Led the global online marketing strategy for the Specialty Select team. Worked with the Global Web group to update and redesign the websites for Aloft, Element and Four Points to drive growth in the channel.
  • Mindshare
    Associate Planning Director
    Mindshare Aug 2008 - Nov 2009
    London, England, Gb
    Developed strategy and supervised integrated (digital and traditional) advertising media campaigns for Unilever accounts: Dove, Hellmann’s, Wishbone, Country Crock, I Can’t Believe It’s Not Butter, and Goodness of Margarine.
  • Phd
    Digital Media Supervisor
    Phd Feb 2007 - Aug 2008
    Bankside, London, Gb
    Partnered with offline counterparts to create fully integrated media campaigns for large entertainment clients: TLC, Travel Channel, and Animal Planet.
  • Universal Mccann
    Digital Media Supervisor
    Universal Mccann Jul 2006 - Feb 2007
    New York, Ny, Us
    Collaborated with offline counterparts and creative department to create fully integrated media campaigns for Intel
  • Beyond Interactive
    Digital Media Manager
    Beyond Interactive Jul 2004 - Jul 2006
    Us
    Managed online billings exceeding $50MM/year for CheapTickets.com, Western Union, Leading Hotels of the World, Nokia, LVMH, and Dyson

Joy Martinez Skills

Mobile Media Buying Social Media Online Marketing Digital Strategy Start Ups Mobile Marketing Digital Media Digital Marketing Advertising Integrated Marketing Google Adwords Seo Strategy Media Planning Interactive Marketing Mobile Applications Mobile Advertising Online Advertising Marketing Cross Functional Team Leadership Search Engine Marketing Social Media Marketing Sem Management Marketing Strategy Mobile Devices Crm Ppc

Joy Martinez Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Marketing

Frequently Asked Questions about Joy Martinez

What company does Joy Martinez work for?

Joy Martinez works for Nom Nom

What is Joy Martinez's role at the current company?

Joy Martinez's current role is Paid Media | Growth Marketing | Angel Squad Investor | #proudlymars.

What is Joy Martinez's email address?

Joy Martinez's email address is em****@****aol.com

What is Joy Martinez's direct phone number?

Joy Martinez's direct phone number is +146923*****

What schools did Joy Martinez attend?

Joy Martinez attended Nyu Stern School Of Business.

What skills is Joy Martinez known for?

Joy Martinez has skills like Mobile, Media Buying, Social Media, Online Marketing, Digital Strategy, Start Ups, Mobile Marketing, Digital Media, Digital Marketing, Advertising, Integrated Marketing, Google Adwords.

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