Joy Martinez, Mba

Joy Martinez, Mba Email and Phone Number

Adobe Marketo Engage Champion; Adobe Certified Master - Marketo Engage Architect; 8x Adobe Certified Expert - Marketo Engage; Sr. Director of GTM Operations Strategy at CS2, MarTech, Maximizer; MBA @ CS2
Joy Martinez, Mba's Location
Rockford, Michigan, United States, United States
Joy Martinez, Mba's Contact Details

Joy Martinez, Mba work email

Joy Martinez, Mba personal email

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About Joy Martinez, Mba

Experienced marketing strategist with 20 years in marketing operations, GTM strategy, and automation. As a 2022 Adobe Marketo Engage Champion, Adobe Certified Master Marketo Engage Architect and 8-time Adobe Certified Expert Marketo Engage Business Practitioner (Marketo Certified Expert) with 13+ years leading marketing operations teams and administering Marketo (the last 8 of which were at senior consultant and/or Director/Sr. Director level), I have extensive experience helping organizations drive business growth, operational excellence and insightful analytics. As an MBA graduate, I bring the business and marketing acumen required to lead others and contribute to company KPI’s. With four years of consulting experience, in addition to in-house positions, I have worked with global, multi-billion dollar organizations, start-ups, and everything in between, allowing me to adapt quickly to a new industry, thrive in a fast-paced environment and be agile in both strategy and tactics to fit the use-case. Excellence, achievement, relationships, vision of the future, strategy, curiosity and coaching are what energize me the most. I naturally seek to make things better (excellence & optimization are my middle names) and love learning + teaching/coaching. I strive to do meaningful work that makes a big impact and love thinking & strategizing about the future and using data/analytics mixed with experience to drive that path forward.Key areas of focus: GTM operations, marketing operations, MarTech strategy & optimization, reporting & analytics (funnel, revenue/ROI, campaigns), program execution & optimization, business process improvement, people management, instructional design/curriculum development + course creation, training + coaching + teaching and mentoring.MY STRENGTHS PROFILEGallup CliftonStrengths® Assessment - Top 10 Strengths Themes:Maximizer, Responsibility, Relator, Learner, Achiever, Futuristic, Significance, Strategic, Input, FocusRead descriptions: https://www.gallup.com/cliftonstrengths/en/253715/34-cliftonstrengths-themes.aspxI earned a Master in Business Administration (MBA) degree from Western Michigan University’s Haworth College of Business. 4-time Featured MBA Alumni in University publications, including being awarded in the 2021 edition of The 30 (see featured section). I am also a graduate of the 2011 Class of Emerging Leaders at the Center for Community Leadership (GR Area Chamber of Commerce) in Grand Rapids.

Joy Martinez, Mba's Current Company Details
CS2

Cs2

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Adobe Marketo Engage Champion; Adobe Certified Master - Marketo Engage Architect; 8x Adobe Certified Expert - Marketo Engage; Sr. Director of GTM Operations Strategy at CS2, MarTech, Maximizer; MBA
Joy Martinez, Mba Work Experience Details
  • Cs2
    Senior Director Of Gtm Operations Strategy (Client Lead)
    Cs2 Jul 2024 - Present
    San Jose, California, Us
    As Senior Director of GTM Operations Strategy at CS2, I work directly with VPs, MOps Leaders, and CMOs at industry-leading growth-stage B2B companies to advance their GTM and Marketing Operations and achieve real business outcomes. -Manage 6-7 clients (client lead), provide strategic and tactical consulting, and build a relationship with excellent and regular client communications, spending the time to truly learn about them and their business and create an optimal customer experience to drive retention-Expert-level advising/consulting across the GTM Ops framework, leading high-complexity work, gathering requirements, and project management-Develop and refine roadmap to identify the client’s future needs to both help them mature their MOps and to develop a pipeline of impactful project work that align to company goals-Leading workshops, client requirement gathering calls, and sandbox reviews-Build and optimize a robust tech stack for clients across all of their tools-Coordinate work with different members of the CS2 team (Solution Architects, Analytics, Campaign Operations, GTM/Marketing Ops, and CS2 Principal Consultants) to bring in specialized expertise for different projects-Create and maintain client documentation, as well as create documentation templates-Develop reporting infrastructure based on quality data for advanced reporting requirements in a client’s SFDC environment-Mentorship, training, and sharing my expertise with the CS2 team so everyone improves together-Help the CS2 team with internal initiatives, such as frameworks, methodologies, templates and business ops, project/task coaching, etc.
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  • Cs2
    Senior Director Of Marketing Operations (Client Lead)
    Cs2 Apr 2022 - Jul 2024
    San Jose, California, Us
    As Senior Director of Marketing Operations at CS2, I work directly with VPs, MOps Leaders, and CMOs at industry-leading growth-stage B2B companies to advance their marketing operations and achieve real business outcomes. -Manage 6-8 clients (client lead), provide strategic and tactical consulting, and build a relationship with excellent and regular client communications, spending the time to truly learn about them and their business-Sample of projects: Funnel architecture (lifecycle), lead and account scoring, lead source & attribution, nurture, training & enablement, Marketo implementation, opt-in, analytics-Develop and refine roadmap to identify the client’s future needs to both help them mature their MOps and to develop a pipeline of impactful project work that align to company goals-Build and optimize a robust tech stack for clients across all of their tools (primarily: Marketo, SFDC but also tools like LeanData, HubSpot, Pardot, Drift, Zoominfo, 6sense, Bizible, Ringlead, Sendoso, Demandbase, Terminus, Outreach.io, SalesLoft, Zoom, GoToWebinar, On24, and more)-Coordinate work with different members of the CS2 team (Solution Architects, Analytics, Campaign Operations, Marketing Ops, and CS2 Principal Consultants) to bring in specialized expertise for different projects-Troubleshooting system issues within a client’s marketing automation system or CRM-Create and maintain client documentation-Develop reporting infrastructure based on quality data for advanced reporting requirements in a client’s SFDC environment-Mentorship, training, and sharing my expertise with the CS2 team so everyone improves together-Coach a team of Marketing Operations Managers on client projects, methodologies, career path, and strengths development-Contribute to the CS2 team with The Revenue Growth Architects podcast, written content, videos, and events-Help the CS2 team with internal initiatives, such as frameworks, methodologies, templates and business ops
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  • Marketingops(Dot)Com
    Ambassador & Founding Member
    Marketingops(Dot)Com Jun 2020 - Present
    Orange County, Ca, Us
    Ambassador and Founding Member of MarketingOps.com, run by Mike Rizzo. www.marketingops.com
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  • Waystar
    Director, Marketing Operations
    Waystar Jun 2021 - Apr 2022
    Louisville, Kentucky, Us
    As the Head of Marketing Operations, I played a strategic leadership role within the Commercial Operations team to drive business growth across all segments as the expert in marketing technology, smart automation & rigorous performance management. I led a team to monitor, measure and analyze the effectiveness of marketing initiatives and programs, delivered key insights and recommendations that optimize marketing performance, and managed a growing set of technology platforms to drive scale. In addition, I was responsible for developing fact-based, decision-making and higher ROI on all marketing programs and driving process improvements. I combined my analytical thinking, data analysis, and cross-functional collaboration to optimize Waystar's digital programs to drive awareness, generate new prospects and advance existing opportunities.-Partnered with leadership to define KPIs, create reporting and analyze campaign performance-Led the improvement of data quality, hygiene practices and processes to enhance segmentation and automation-Managed a team of marketing operations managers; articulating a vision, setting goals, and helping them achieve results through strong performance management and recognition-Identified areas to scale Waystar's MarTech stack, including but not limited to Marketo, Drift, Bizible, Demandbase, Chili Piper, GoToWebinar + more-Analyzed and optimized the Account-based Marketing (ABM) approach-Led efforts to enhance the customer's digital journey to drive conversion while delivering best-in-class experiences-Built out and optimized lead & account lifecycle and scoring models-Collaborated with Sales Intelligence and CRM teams to create efficient reporting, data transparency and to build out data governance-Managed program and data migration to Waystar's MarTech stack-Delivered robust, automated, multi-touch marketing reporting that is accurate and tells a visual story
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  • Spirion
    Marketing Program Director / Marketing Operations Director
    Spirion Jun 2020 - Jun 2021
    Tampa, Florida, Us
    As Marketing Program Director, I worked closely with the CMO and Director of Communications to strategize and execute new logo integrated marketing programs that drove lead generation and brand awareness. I was responsible for go-to-market programs tracked in Marketo. I defined market themes for GTM lead gen efforts needed to maximize lead gen efforts to hit MQL goals and new business opportunities/pipeline, from strategy to execution to reporting/analytics to optimization. I created targeted ABM campaigns to accelerate leads & accounts through the funnel (improve funnel velocity), in order to increase average deal size and win rates to drive pipeline and revenue growth for the org.I also was head of Marketing Operations strategy and all MarTech stack (selection, integrations & optimization), and managed Marketing Operations Manager. Oversaw attribution, lead nurturing, lead lifecycle, lead scoring, ABM, forms strategy, PathFactory content experience platform, Drift conversational marketing, webinars, cost allocation, revenue modeling, lead source methodology, funnel & revenue reporting analysis & optimization. Created PathFactory for Sales training for sales, customer success, and channel teams and conducted live and recorded training paths. Tech stack includes: Marketo, BrightTALK, PathFactory, Salesforce (SFDC), Drift, Consensus, and more.I am a 6X Marketo Certified Expert (MCE) at the advanced level (Marketo Certified Master) and a Marketo Certified Solutions Architect (MCSA).Spirion is the critical first step toward data privacy and security. We build and deliver the most accurate data discovery and classification solutions on the planet to position our customers for unparalleled data privacy, security, and regulatory compliance. https://www.spirion.com/
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  • Snagajob
    Marketing Operations Manager (Head Of B2B Marketing Ops)
    Snagajob Oct 2019 - Jun 2020
    Glen Allen, Va, Us
    As head of Marketing Operations, I led Snagajob's marketing operations strategy. I optimized Snagajob's Marketo marketing automation and was responsible for process building and refinement, marketing technology selection, implementation, governance and roadmap development, data management, prospect and customer segmentation, and best practices syndication. In addition, I was responsible for getting the most out of the MAP and CRM platforms to fuel innovative and effective marketing campaigns, and for building a rock solid operating infrastructure for our customer and prospect database. I maintained/enhanced attribution tracking and provide reporting on the effectiveness of campaigns and suggestions for campaign enhancements. I continually defined, developed, enhanced and delivered marketing operations strategies, processes, and analytics to drive quality lead identification, higher lead conversion, customer acquisition and retention and automation for growth at scale. In collaboration with Sales Operations, I owned the prospect and customer database, maintained/enhanced database quality, provided segmentation for marketing campaigns in compliance with applicable anti-spam laws. I also trained internal users on our B2B marketing technology stack and provided suggestions to better leverage Snagajob's marketing technology stack. I am a 6-time Marketo Certified Expert (MCE) and Marketo Certified Solutions Architect (MCSA).Snagajob is America’s #1 hourly work marketplace; the country’s largest platform for hourly work. https://www.snagajob.com/
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  • Leadmd
    Engagement Manager (Director Of Delivery For Go-To-Market Practice)
    Leadmd Apr 2019 - Oct 2019
    Scottsdale, Arizona, Us
    As Engagement Manager at LeadMD (Now ShiftParadigm), I lead a team of consultants and oversaw that project outcomes were met for the client, with an emphasis on maintaining efficient processes, resource needs and allocation, time management, and profit margin. I helped clients create profitable marketing strategies that drive new business revenue and growth as well as increase overall customer lifetime value (LTV) through retention and upsell/cross-sell. I worked to refine services/solutions that helped the client achieve their outcomes desired, as well as articulate best practices and delivery methodology. I also coached and provided professional development to consultants so that they could effectively support the client and broaden their strengths and skill sets in areas of marketing strategy, marketing operations, demand gen and campaign strategy, and business process. Partnered with Revenue Operations, Technology, Sales, and Marketing teams on account strategy and solutions to maintain, develop and expand client relationships.I am a 6-time Marketo Certified Expert (MCE) and Marketo Certified Solutions Architect (MCSA). In addition, I specialize in content marketing, marketing campaigning, web personalization, social media marketing, and nurture/email marketing strategy. I also contributed to creating and instructing marketing-based curriculum for the modern marketer for our learning division, Six Bricks.
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  • Leadmd
    Senior Marketing Consultant
    Leadmd Jun 2017 - Apr 2019
    Scottsdale, Arizona, Us
    As Senior Marketing Consultant (SMC), I worked with a team of marketing automation experts focused on delivering end-to-end demand generation programs for clients. I identified client needs, designed profitable marketing strategies and a plan for action, and managed their team to produce uncommon results. I provided guidance, mentoring, and thought leadership while overseeing the many moving parts to ensure success of LeadMD’s client organizations. In addition, I specialized in go-to-market campaigns, content marketing, web personalization, and nurture/email marketing strategy. Co-created and instructed marketing curriculum for LeadMD's career path training, Marketo Certified Expert, taking newbie marketers or experienced veterans through a series of insights from the basics through more complex concepts, testing their learnings in a simulated Marketo environment. Specifically, I helped:*Strategize, create and build demand generation campaigns within Marketo*Create strategy and implement all facets of the various platforms such as lead scoring, lead nurturing, automation, progressive profiling, cost allocation, revenue modeling & lead lifecycle programs, lead source methodology, all based on the LeadMD methodology*Manage timelines and expectations to ensure client programs are completed on-time and within budget*Communicate with clients to manage expectations, deliverables and modifications to their existing CRM and Marketo*Develop a clear understanding of the LeadMD methodology and effectively communicate the methodology to clients & document requirements and projects*Analyze, strategize, provide recommendations and implementation in areas of business process improvements, lead scoring, emails, nurture strategy, forms, buyer personas, campaign design (including lead sourcing, cost allocation, basic and advanced attribution, program ROI, reporting), and more
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  • Strengthsdna
    Personal Strengths Empowerment Coach / Strengths-Based Business Coach / Owner
    Strengthsdna Jan 2016 - Jan 2018
    Rockford, Michigan, Us
    I am a Personal Strengths Empowerment Coach, Owner of StrengthsDNA and The Strong Business Planner, and Host of The Strengths Empowered Entrepreneur Podcast (now retired podcast). I empower online service-based entrepreneurs to discover, appreciate, leverage, and support your strengths so that you can unapologetically be your authentic self, lead with purpose, and create more success, joy, and impact in your business and in the lives of those around you.I wanted to create a business that could spread the strengths message…a strengths revolution. I want you to build a business that leverages your strengths and that you absolutely love. I want you to wake up every day so freaking excited to work and share your purpose...to use your strengths to serve and change the world.
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  • Independent Marketo Marketing Automation Consultant
    Marketing Automation Consultant (Concentration: Marketo)
    Independent Marketo Marketing Automation Consultant Apr 2015 - Jun 2017
    Independent Marketo Marketing Automation Consultant and 6-time Marketo Certified Expert (MCE) and Marketo Certified Solutions Architect (MCSA). As an Independent Marketo Marketing Automation Consultant, I helped organizations set-up, implement and manage their Marketo instance in order to reach their marketing goals and streamline their marketing automation. From strategy, planning, executing, and coaching, I helped organizations on a project-basis, hourly, and recurring retainer. My specialties: Lead nurturing/engagement, program and campaign set-up and management, subscription center set-up and management, new Marketo instance admin and set-up, email and landing page creation (some HTML experience), program template creation, reporting, revenue cycle models, lead scoring, and overall management. I have experience using the Revenue Cycle Explorer analytics tool, as well as Real-Time Web Personalization module. Depending on the project, I did the work myself, was an extension of the client's marketing team, or trained teams on how to do the work themselves.I worked virtually but also traveled locally to the Greater Grand Rapids, Michigan area for in-person training and coaching sessions as well. I have done consulting work for small businesses as well as large, global multi-billon dollar companies.+ Marketo Certified Solutions Architect (MCSA)+ 6x Marketo Certified Expert (2013-present)+ 8 years of Marketo experience+ 12 years of marketing automation and email marketing experience+ 16 years overall B2B marketing experience+ Have consulted part-time since April 2015, but full-time self-employed under my StrengthsDNA LLC company since May 2016.
  • Ntt Security (Us) Inc. (Formerly Solutionary)
    Marketing Automation Manager
    Ntt Security (Us) Inc. (Formerly Solutionary) Jun 2013 - Jul 2016
    Omaha, Ne, Us
    As Marketing Automation Manager, I managed all marketing campaigns through Marketo marketing automation platform to drive lead generation. I developed and delivered effective marketing campaigns to support sales initiatives as well as evaluated program effectiveness through analytics and reporting dashboards (including Marketo Revenue Explorer). In addition, I designed and executed an effective lead nurturing strategy to generate qualified leads that drive business growth. I worked with the Salesforce.com Administrator to build dashboards and reports that track campaign metrics, as well as work with other marketing team members, product management, and sales management to enhance lead generation activities. In addition, I managed live chat campaigns for our website in LiveEngage (Liveperson). Other duties: Created, designed and layout of forms, landing pages and emails; wrote and edited emails and marketing materials. Solutionary, an NTT Group Security Company (NYSE: NTT), is the next generation managed security service provider (MSSP). Focused on global threat intelligence, Solutionary protects traditional and virtual IT infrastructures, cloud environments and mobile data. Clients are able to optimize security programs, make informed decisions, achieve compliance and reduce costs. For more information, visit www.solutionary.com. Solutionary is a wholly owned subsidiary of NTT (Nippon Telegraph and Telephone), a $130 billon company operating across 69 countries – the world's largest global IT and telecommunications services company and is ranked 29th on Fortune's Global 500 list. For more information, visit www.ntt.co.jp.
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  • Blujay Solutions (Formerly Leanlogistics)
    Marketing Programs Manager
    Blujay Solutions (Formerly Leanlogistics) Oct 2011 - Jun 2013
    Holland, Michigan, Us
    As Marketing Programs Manager, I developed and executed a comprehensive B2B marketing programs strategy that aligned with corporate initiatives, including tradeshows, conferences, webinars, and email marketing & nurturing programs. I managed programs strategy globally for North America and Europe/EMEA. I increased the number of leads generated from webinars and events all while decreasing the average cost/lead (acquisition cost). I developed targeted digital marketing campaigns to nurture prospective customers to support the lead generation and sales teams - including copywriting, design, and execution. Other duties included managing the marketing programs budget, evaluating program effectiveness through metrics, and creating an overall marketing programs strategy. I also assisted in creating targeting online & print advertising campaigns that have been featured in Food Shippers, Logistics Management, Inbound Logistics, and CSCMP. Specific experience in managing SaaS-based cloud technologies and admin-experience with marketing automation platforms Pardot and Marketo.LeanLogistics provided transportation management software and services. Through mergers/acquisitions, LeanLogistics is now known as BluJay Solutions: http://www.blujaysolutions.com/
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  • Butterball Farms, Inc.
    Marketing Manager
    Butterball Farms, Inc. Dec 2010 - Oct 2011
    Us
    As Marketing Manager, I designed, implemented, and executed the annual marketing & brand strategies for North America (for both the Butterball® Farms & The Stirling Creamery brands). In addition, I translated organization objectives to prepare brand portfolio objectives, strategies and action plans to facilitate the growth of business units. I also managed the marketing operations budget, assisted in the strategic plans for client demonstrations and presentations, and developed promotional materials. I co-developed the overall marketing strategy, including inbound and outbound marketing initiatives. These initiatives included print advertising, marketing promotions, Google AdWords, SEO, sales collateral, ebooks, web content and email marketing. My print advertisements have been featured in Hotel F&B Magazine and Catering Magazine. Other responsibilities included the design of new product packaging/labels and the implementation of marketing automation software.Butterball® Farms, Inc. is a world leader in manufacturing specialty butter products. For more information, visit www.butterballfarms.com. (Butterball® Farms, Inc. is a registered trademark of the Butterball® Turkey Company.)
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  • Gtbk Marketing
    Communications & Projects Director
    Gtbk Marketing Jul 2010 - Dec 2010
    As Communications & Projects Director, I directed daily operations of three project management professional staff in strategy, implementation, and execution of marketing programs and services. I also managed various projects, with a concentration on a charitable fundraising program - including email marketing, content creation, lead generation, and branding initiatives. I coordinated & communicated with non-profit organizations to attend monthly conferences and webinar presentations. I supported the launch of new marketing products & services, as well as managed corporate branding initiatives. Other responsibilities included creating weekly e-newsletters and proofreading/editing company marketing materials.[See previous role at company below: MEMBER COACHING DIRECTOR]
  • Gtbk Marketing
    Member Coaching Director
    Gtbk Marketing Jul 2007 - Jul 2010
    As Member Coaching Director, I coached over 200 members (insurance & financial professionals) throughout the U.S. to increase their client base through various marketing and promotional programs. I generated leads through targeted niche direct mail and email marketing campaigns. I successfully sold 5-10 client seminars and over 40 client newsletters per month to members, increasing service bureau monthly revenue. I effectively managed member relationships and created customer loyalty though a custom coaching development program. I supported the launch of new marketing products & services, as well as assisted with regional sales & training events. I was promoted to Lead Coach and then to Communications & Projects Director (SEE ABOVE).
  • Home Storage Warehouse
    Freelance Marketing Consultant
    Home Storage Warehouse Jul 2009 - Jun 2010
    Freelance marketing consultant for an online retailer. Services provided: Marketing Communications, Social Media, Publicity, Email campaigns, Web banner advertisements, Marketing research.
  • Custom Sales & Marketing
    Marketing Manager
    Custom Sales & Marketing Aug 2004 - Jul 2007
    As Marketing Manager, I managed the execution and development of sales at major Michigan retailers and distributors. I generated marketing programs designed to maximize the visibility and sales of brands. I also created vendor promotional programs with trade customers, including building promotional calendars. I supported the launch of new products and seasonal promotions & sales. In addition, I coordinated regional tradeshows and product demonstrations, as well as evaluated current retailer plan-o-grams and recommended new items for distribution. Custom Sales & Marketing, Inc. is a leading food brokerage firm in West Michigan, serving major Michigan retailers & distributors in specialty, gourmet confections & food sales. https://customsalesandmktg.com/

Joy Martinez, Mba Skills

Leadership Marketing Management Marketing Campaign Mangement Personal Development Salesforce.com Online Marketing Marketing Budget Management Data Management Big Picture Thinking Marketing Analytics Content Marketing Campaign Execution Digital Marketing B2b Marketing Lead Generation Marketo Certified Solutions Architect Strategic Planning Process Improvement Strategy Organizational Development Performance Management Marketing Automation Demand Generation Gallup Strengths Entrepreneurship Marketo Marketing Revenue Cycle Management Event Marketing Strategy Leadership Development Campaign Management Marketing Operations Social Media Marketing Mba Cliftonstrengths Email Marketing Strategic Thinking Business Strategy Saas Management Strengths Based Development Project Management Analytical Skills Marketing Communications Marketing Consulting Strengthsfinder Marketing Strategy Copywriting Marketo Certified Expert Strategic Marketing Consultancy

Joy Martinez, Mba Education Details

  • Western Michigan University
    Western Michigan University
    Master In Business Administration
  • Center For Community Leadership
    Center For Community Leadership
    Leadership
  • Central Michigan University
    Central Michigan University
    Bachelor Of Science In Business Administration / Major: Marketing
  • Michigan State University
    Michigan State University
    Veterinary Medicine

Frequently Asked Questions about Joy Martinez, Mba

What company does Joy Martinez, Mba work for?

Joy Martinez, Mba works for Cs2

What is Joy Martinez, Mba's role at the current company?

Joy Martinez, Mba's current role is Adobe Marketo Engage Champion; Adobe Certified Master - Marketo Engage Architect; 8x Adobe Certified Expert - Marketo Engage; Sr. Director of GTM Operations Strategy at CS2, MarTech, Maximizer; MBA.

What is Joy Martinez, Mba's email address?

Joy Martinez, Mba's email address is jo****@****hoo.com

What is Joy Martinez, Mba's direct phone number?

Joy Martinez, Mba's direct phone number is (480) 278*****

What schools did Joy Martinez, Mba attend?

Joy Martinez, Mba attended Western Michigan University, Center For Community Leadership, Central Michigan University, Michigan State University.

What skills is Joy Martinez, Mba known for?

Joy Martinez, Mba has skills like Leadership, Marketing Management, Marketing Campaign Mangement, Personal Development, Salesforce.com, Online Marketing, Marketing Budget Management, Data Management, Big Picture Thinking, Marketing Analytics, Content Marketing, Campaign Execution.

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