Joyanta Sen Email & Phone Number

Dhaka, Bangladesh

Dhaka, Bangladesh

Currently leading the Marketing planning and execution for the Financial Services portfolio, encompassing products such as Savings, Loans, Remittance, Wallet Funding, Insurance etc. Spearheading strategic initiatives to drive growth and enhance customer engagement across various channels.Previously managed the Bill Payment portfolio for 2.5 years, devising strategies for growth mapping, communication, and execution. Successfully implemented strategies to drive business expansion and optimize customer experience.Additionally, oversaw Payroll, Disbursement, and NGO collection, ensuring B2B & B2C communication strategies, seamless execution and adherence to operational standards.Strategized and executed national campaigns, service launches, and customer engagement platforms to drive brand awareness and foster customer loyalty. Implemented innovative content marketing strategies to effectively communicate with target audiences and drive engagement.

Head Office

Gulshan

- Spearheaded the successful rebranding of the organization, implementing innovative creative ideas and maintaining brand guidelines to ensure consistency across all channels.- Excelled in event management, delivering outstanding results in both large-scale events and intimate activations.- Designed and executed activations targeting the right audiences, creating extraordinary customer experiences that drive brand awareness and engagement.- Leveraged social media management skills to elevate brand presence and reach the right audiences, positioning the organization as the best among all financial institutions and banks.- Developed out-of-the-box production materials for Point of Sales Materials (POSM), gift items, and more, enhancing brand visibility and customer engagement.

Dhaka, Bangladesh

Bangladesh

- Led the assigned tasks from the Account Manager and Account Director, providing detailed daily activity reports. - Managed one of the largest conglomerates in the country, Pran, and elevated one of the best smartphone brands, Symphony, during that period. - Successfully orchestrated the re-launch of Gazi TV and skillfully handled the portfolio of Mastercard.- Prepared comprehensive project briefs and presented them to the strategy team.- Crafted and delivered client meeting presentations with precision.- Managed billing processes, adhering to rate cards or retainer fees for financial accuracy.- Effectively communicated daily deliverables to assigned clients.- Executed diverse responsibilities including TVC production, photoshoots, audio-visual productions, and more in my inaugural role.

Bachelor Of Business Administration (Bba), Marketing, 3.61 Out Of 4.00

Certified Supply Chain Analyst, Supply Chain, 90% Marks Out Of 100%

Higher Secondary Certificate, Science, 5.00 Out Of 5.00

Secondary School Certificate, Science, 5.00 Out Of 5.00

Education record

Studied till Class-5. Then transferred to another school