Joy O'Brien, Mba Email & Phone Number

Madison, Wisconsin Area

Consult with hospitals and health systems throughout the healthcare industry on how Healthgrades solutions can be used to connect patients and providers. Demonstrate the value of utilizing the Healthgrades platform in identifying business opportunities, acquiring new patients and building lasting relationships with current patients. Be the subject matter expert in CRM and advise on a range of topics from data integration to omnichannel communication strategy and execution. Work with Healthgrades internal teams to enhance products based on voice of customer and provide input to continue to innovate the solutions.

Madison, Wisconsin Area

• Develop strategic marketing plans for hospitals and health systems • Analyze marketing campaign effectiveness and provide ROI reports• Manage Healthgrades’ Screenings & Immunizations product• Mentor newly hired strategic marketing managers and associate marketing managers• Assist management in documentation of current processes and identifying process improvement needs

Madison, Wisconsin Area

• Develop comprehensive marketing plans for hospital and healthcare systems integrating CRM marketing• Work with creative, ISS and print services to implement marketing campaigns• Analyze campaign effectiveness and provide results reporting to clients

Madison, Wisconsin Area

• Accomplished at promoting client satisfaction, account supervision and project management across several accounts• Acted as a catalyst in developing and implementing annual marketing plans • Created media plans and coordinated media buying for a variety of clients • Experienced at performing and integrating competitive research into strategic marketing plans • Responsible for ongoing revenue maintenance and continued organic growth of accounts• Managed daily account activities including billing, budgeting, negotiations, vendor communications and the management of any ongoing tasks related to clients’ agency needs

• Managed member relations and pursued opportunities to expand membership throughout the state of Wisconsin• Conceptualized and created marketing collateral, website and e-newsletter• Assisted controller in developing 2009 marketing budget • Served as staff representative to legislative committee

· Completed SWOT analysis of 7 major competitors in the online incorporation industry· Managed development and implementation of partner-specific landing pages and ad placements throughout website· Developed and fulfilled producer role for the Build Your Business weekly radio show · Recommended and applied pricing promotion for SEM campaigns · Developed email communications for the registered agent auto-renewal program· Created automated upsell messages to boost product diversification

· Managed development, implementation, and marketing of six websites for newly acquired brand · Initiated creation and execution of registered agent welcome kit improving retention rate · Managed marketing budget of approximately $3.5 million and all cost reporting to accounting· Developed and updated content on several corporate websites· Administered marketing task system and delegation of tasks to team members· Served as department’s communication coordinator and acted as point of contact for newly-hired marketing associate

Mba, Business

Bachelor Of Science, Marketing And Human Resource Management