Joy Ofodu Email & Phone Number

- Produce and star in original branded content across 100 projects for Fortune 500 partners and Black-owned businesses, including: DirecTV, Adult Swim, MAX, Shine App, Netflix, The Foolies, Anima Iris, Tampax, Instagram, Disney, Dove, Warner Brothers- Perform voiceover in 30+ productions or projects from: Skybound Entertainment, Mighty Express, Pikwik.

- Lead and support the development of consumer campaigns across product marketing, media, partnerships, experiential, editorial and creative- Define the development of brand campaigns and go-to-market strategy for our global brand campaign and tentpole moments - that meet our short and long-term business goals- Manage and brief agency partners and enable.

- Oversee Growth acquisition campaigns in 10 markets with diverse casting to grow Instagram’s MAP - Managed over $2.96M of marketing budget with 12 agencies and partners (including Deloitte, WPP Group, Mother) - Developed brand and outreach strategy and creative development of BHM Starter Pack for 200 partners and community members - Led development of BHM.

• Supported project management across PMM, brand, creative, research and media teams to lift Instagram Stories usage
• Led brand sponsorship and experiential activation at Afropunk, IG’s first onsite festival presence for 50,000+ consumers- Co-created and supported the launch of inaugural cross-functional Black History Month.

Los Angeles, CA, US

• Wrote weekly articles highlighting the USC student experience for thousands of readers
• Managed social scheduling and sharing of articles across Twitter, FB, IG via Hootsuite
• Pitched 10+ story ideas to USC University Communications
• Awarded "Staff Pick" for "Truths from a Sober Trojan" and "Top Pick" for "Best Flicks from the BSA Labor Day BBQ"Read all: https://trojans360.tumblr.com/tagged/joy-ofodu

Los Angeles, CA, US

• Served as a resource, role model, and peer educator to 42 residents in the Honors community
• Promoted student development on Floor 7 through social and educational programming along themes of Community, Social Responsibility, Inclusion, Integrity, Scholarship and Wellness
• Honored and supported the department’s commitment to creating inclusive communities
• Responded to emergency situations that included psychological, physical, maintenance, and natural/environmental crises
• Recognized as the Most Outstanding Residential Community at USC and of the Pacific Region (British Columbia, Yukon Territory, Australia, as well as Alaska, Washington, Oregon, California, and Hawaii) by the National.

Los Angeles, CA, US

• Provided recommendations on best practices and develop new and innovative ideas to increase productivity and morale
• Informed over 200 prospective students and families annually through social/digital media and tour strategies
• Implemented content strategy to drive publicity and social media visibility of the office’s 14 degree programs
• Produced undergraduate recruitment videos and graduate head shots for online profiles
• Executed clerical tasks (phones, photocopying, filing, shipping, mail merge)

• Identified and surfaced user trends, major U.S. teen moments and influencers within Instagram teen communities
• Increased efficiency of global emerging account discovery by collaborating with leads in U.S., Mexico, Indonesia, London
• Curated and communicated product feedback to internal product stakeholders

• Collected and reported research intel on College Communities at USC to WayUp and Facebook Product and Marketing teams
• Designed and launched creative activation opportunities to integrate College Communities into USC’s campus culture
• Created highly relevant campus groups to drive engagement among students and organizations

San Francisco, CA, US

• Created social content strategy for charitable initiatives and brand partnerships
• Designed printed materials for UK events (i.e. Star Wars Celebration and GOSH Mini-Celebration)
• Helped coordinate events and toolkits for upcoming conventions (i.e. SWCE, GOSH)
• Lead tours of Lucasfilm's historic LDAC site for VIPs and outside guests
• Performed administrative and clerical tasks - CrowdRise prize coordination and fulfillment, shipping, copies, Star Wars franchise calendar updates, storage/swag room organization

Oakland, California, US

• Supported online (email and social) and offline marketing projects in PR, Brand and Acquisition departments
• Worked closely with the CMO to curate content from around the web, implement best social practices and identify new market opportunities
• Grew thredUP’s presence across social media platforms including Facebook, Pinterest, Twitter, YouTube and Instagram
• Designed and monitored 20+ inaugural Twitter ad campaigns to drive conversion, improve SEO and reduce CPA

Los Angeles, CA, US

• Grew the @naacpimageaward account 1,500 followers to a total of 22,800
• Promoted #ImageAwards to a nationwide Trending Topic with 36,000 total tweets
• Gained the attention of celebrity nominees (i.e. Laverne Cox, The Rock, Anthony Anderson) brands/sponsors (i.e. NAACP, Nielsen Knows, Wells Fargo, Chiraq, Straight Outta Compton, Creed, Empire on FOX) and media outlets.

Los Angeles, CA, US

• Assessed top grossing films and television programs for their representation of characters in comparison to real world demographics
• Identified gender imbalance in behind-the-scenes roles in the entertainment industry
• Analyzed media trends and patterns in film and television using Microsoft Excel to record data
• Discussed data with faculty members and other researchers to determine results to be reported in CARD 2016

Los Angeles, CA, US

• Shared job, fellowship and internship opportunities with 2,200 undergraduate/graduate students through Symplicity database
• Conducted career-related research projects and hosted career events onsite
• Handled sensitive contact information for hundreds of employers in entertainment, media, marketing fashion and journalism industries
• Scanned and prepared resume packets for potential employers and corporate partners; human resources
• Packaged gifts for VIP Annenberg guests, moderators and panelists

Oakland, CA, US

• Managed team of 11-16 young innovators weekly and designed activities and theatrical/musical performances for camp
• Empowered campers by encouraging curiosity, risk-taking
• Collaborated with staff and parents to ensure excellent customer service, camper care, feedback and satisfaction

Master Of Science - Ms, Marketing

Bachelor'S Degree, Communication