Joy Orande Email and Phone Number

Accounts: Ronald McDonald House Charities, JetBlue, STARS Lottery, Bimbo Canada, SamsungAwards: 2x Silver Anthem Awards in Health Campaign - Non Profit Community, and Health Campaign - Non Profit Fundraising Categories

- Strategize and execute brand activations for native and direct advertising partners- Analyze reporting and post campaign performance reviews - Manage production and studio department to provide high quality content creation

Accounts: Lexus Dealer Association, Lexus National- Account lead managing strong relationships with clients and cross-functional departments to create, produce, and execute fully integrated monthly retail campaigns for 30+ Dealer locations across Canada- Achieved 7 consecutive record sales months, and a record breaking year with 32% YoY sales growth in 2021

Fully Integrated Accounts: - Ford Canada (Tier 1: Escape, Explorer, Mustang Mach-E, and Bronco)- PepsiCo Canada (Gatorade, bubly, Pepsi, 7UP, Tropicana)- Responsible for identifying inefficiencies in day-to-day work, and provided solutions of change, immediately as they occur while being the day-to-day project contact with clients, creative teams and other agency partners to facilitate the process of developing great work- Ensured that every dollar was tracked in the budget for multiple campaigns. Communicated the variances or risks when overseeing the financial operations for the account by opening and following up on estimates, PO’s, and running billing meetings- Prepared competitive ad activity scans, monitoring industry news publications, researching competitive brands, online tools and Google alerts to submit reports and analysis on emerging trends and competitive developments- Organized and ensured successful delivery of projects, from the briefing all the way to launch and measurement, anywhere from preparation of key presentation documents, assist in planning preparation and strategy sessions, attend and participate in studio briefings, to trafficking final creative assetsCertifications: - Facebook Blueprint CertifiedEvent Planning: - Organized fundraising of United Way of Greater Toronto- Raised awareness to gather and deliver donations for Ford of Canada’s yearly Dress for Success clothing driveExperience in: - TV (including cut-downs and manifestos)- Video adapts for social (Instagram and Facebook stories, Facebook Carousels) and pre-rolls- Launch and retargeting banners - OOH/DOOH- Digital Display/Programmatic -In Arena Blackout- Quibi

- Created lasting impressions and meaningful connections with customers on the floor by curating specific product collections for each customer- Efficiently worked in a self directed environment by setting up merchandise displays, activities, and processing of customer sales and inquiries

Accounts: GlaxoSmithKline (ProNamel, Sensodyne, Biotene, Abreva, Voltaren, Spectro and Polident)- Produced and managed social and digital campaigns by being responsible for work-back plans and ensuring that work was delivered ahead of forecast. This includes getting the responses needed from the Client side and being on top of any delays on the outsourced side, including work with French translation and production- Improved project lifecycle for creative campaigns and projects for clients- Managed the relationship, budget, briefs, timelines and execution of the design and rework of digital assets for use in the Canadian market- Collect, synthesize and analyzed research and campaign data to distill insights for competitive audits and tactical recommendationsExperience in:- Youtube Pre-rolls- Banners/ native ads- Website updates and articles

Accounts: Carlson Wagonlit Travel and IESO (Save on Energy) - Specialized in administrative duties such as weekly status reports, client billing, internal job management, proofing studio work and helping with the coordination of internal meetings- Conduct research and draw commercially relevant insights from emerging industry trends, technologies, and business models

Created websites for The Centre for Women's and Gender Studies, Faculty of Education and Department of Labour Studies- Managed social media planning for execution of marketing strategies and community engagement across Facebook, Twitter and Snapchat platforms- Created reports and campaigns for student-centered initiatives resulting in an increase in student retention- Developed departmental and faculty websites to create a user friendly experience

- Researched new partnership opportunities for OTEC expansion and developed accompanying communication lists through CRM database (ACT)- Managed social media accounts and assisted in the publication of articles, community development proposals and training materials

- Created, curated and managed content to appeal and engage with current and prospective volunteers across all social media platforms resulting in recruitment of outreach participants