- Led the OHC portfolio on digital while actively contributing to Pain Management and respiratory verticals and functions - Launched Polident in the India market, which registered best in class awareness & consideration lift which was 46% higher than bechmarks in the OHC category- Build a team of 10 from scratch to service globally aligned accounts t the Groupe level. Involved across various people mgmt. functions

- Worked across FMCG, Tech and Ecomm verticals driving media effectiveness- Drove 3 out of 4 succesful account pitches in the first 6 months- Built and scaled efficient performance marketing models to increase returns by 1.2x

- Develop new business/media strategies, manage client presentations maintaining a 20%+ growth over time- Spearhead in digital innovation by introducing OTT in brands' core media mix and increasing share of SEM by 28% while negotiating and co-ordinating with traditional verticals and managing the digital execution team to ensure proactive client delivery - Design and promote activities that satisfy customer demand and help build client relationships, resulting in positive W.O.M referrals

- Develop strategies that are aligned with client objectives for growth and profitability. Evaluate campaigns against market and competitor trends- Exhibited proficiency in integrating traditional and new media formats to cater a 360 degree approach in providing media solutions across client businesses while identifying revenue opportunities within the client base- Worked across FMCG, Hotels, Apparels, Tech, Ecomm and PSU's accounts

- Established a social media KPI metric to determine the ROI of efforts for social paid strategy, which included high performing campaigns with more than 12% CTR and eventual generation of 8% increase in web traffic in the first 4 months- End to end online campaign delivery with involvement across content, search, social, SEM, programmatic and display- Complete solutions provided to social media accounts including ORM and new audience acquisition strategy by gathering metrics on… Show more - Established a social media KPI metric to determine the ROI of efforts for social paid strategy, which included high performing campaigns with more than 12% CTR and eventual generation of 8% increase in web traffic in the first 4 months- End to end online campaign delivery with involvement across content, search, social, SEM, programmatic and display- Complete solutions provided to social media accounts including ORM and new audience acquisition strategy by gathering metrics on campaign performance- Involvement across FMCG, Real Estate, Houseware, Pharma, Hotel and Entertainment client verticals Show less

- Planned, budgeted and provided strategic inputs to bolster client ROI on media & marketing investments- Provided effective results for brands worked on, in terms of absolute sales growth YOY (Saridon - 28%, JM- 18%)

- Research on market competition to analyze current scenario and built case models to approach clients in the upcoming quarter - Analyzing prospective partners based out of New Delhi to touch base for future business opportunities

- Worked effectively in utilising my skill-set to bolster sales both B2B and B2C.- Handled a Sales project based on Lead generation and Key Opinion Leader search and evaluation.- Was responsible for Sales forecasting, which allowed inventory optimization.