Driving revenue growth for criminal, family, and civil law divisions.

Design and deploy marketing campaigns that drive qualified demand. Identify opportunities and build multi-channel campaigns that achieve target acquisition costs.Optimize marketing ROI by forecasting, measuring, analyzing, and reporting on the impact of demand generation campaigns. Review, analyze, and present qualitative and quantitative analysis and data to internal and external stakeholders.

Create and Optimize digital advertising campaigns to meet revenue and growth goals. Design scalable digital ad strategies to maximize leads at a low CPL. Utilize Google Ads, Programmatic Advertising, and Social Media Ads while decreasing CPL and increasing qualified leads YoY.

I created, executed, and optimized digital advertising campaigns to achieve lead generation targets directly tied to market growth and revenue goals. I collaborated with different divisions in a publicly traded company to achieve aggressive growth goals in all business divisions of Generac Power Systems. Utilizing Google Ads, Bing, Verizon/Yahoo, Facebook, LinkedIn, and YouTube platforms, I tested and improved upon campaigns to achieve sustained growth.

I created and managed marketing strategies for clients to increase their sales and leads. Using all marketing aspects, I created tactics based on specific goals and ensure their execution. Specialities included inbound strategies (websites, blogs, social media, email), Google Ads, content writing, PR, direct mail, and advertising. My role was to maximize results for our clients and to manage our tactical team and vendors, ensuring our high quality standards are met.

I developed and implemented all earned revenue efforts, including direct mail marketing campaigns, email campaigns, and subscription campaigns.I spearheaded PR efforts, writing all press releases, planning and executing story pitches, and reviewing requests from the media.I managed the Marketing and Operations budget, and allocate money accordingly for ads, direct mail, office supplies, and all other marketing expenses.Supervised interns, and planned the largest annual fundraiser, the gala, spearheading the mobile bidding platform and website.

I increased group sales 30% in my tenure. Single ticket sales exceeded goals each year by wide margins, setting three revenue and attendance records. I developed and implemented strategies to maximize earned revenue in single and group ticket sales for 12 productions a year in 3 performing spaces. I conduct fast paced sales campaigns, utilizing current trends to implement new promotions or strategies. I fostered existing and created new community partnerships; created and increased audience development initiatives; and planned and implemented all marketing outreach. Efforts included a recurring partnership with AARP, a growing LGBT program "Out-n-About,"​ and a strong outreach presence at PrideFest, Garfield Days, and My Best Friend is Straight. I was responsible for writing marketing plans and ensuring their completion. I created the advertizing plan, negotiated contracts, and carried out advertising efforts. I facilitated trade lists, advertisement agreements, third party vendor agreements, and other contracts related to marketing events. I wrote copy for direct mail materials, ecards, and website content. I oversaw the Marketing Coordinator and team of outreach volunteers.