Joy Wang Email & Phone Number

Brooklyn, New York, Us

Brought my idea to market that solved multiple pain points in the nutraceutical industry to achieve better user adherence and repeat purchases. sho® is the "Pez" for vitamins, an invention combining sphere-shaped vegan softgels and a patented, daily-tracking 1-click dispenser, to make supplementation a "simple, healthy, organized (sho)" daily habit.Succeeded in launching and managing a global operation (designed in New York, made in Japan, and selling into China via cross-border e-commerce, combining the best of all the worlds from innovative global supply chain, to cutting-edge digital sales and marketing, through collaborating with industry-leading corporations and agencies, and overcoming regulatory, political, and financial obstacles.

Brooklyn, New York, Us

Introduced global nutritional products to Chinese consumers. Transitioned to become an independent expert consultant in global marketing and entry strategies into the Asian markets, especially China, Japan, and APAC. Affiliated with agencies such as Brand Learning (now Accenture), Oxford Strategic Marketing, and Ashfield Insight & Performance, and delivered training programs for MNCs including Bayer, Pfizer, Novartis, Otsuka, and Kerry Food.

New York, Maryland, Us

Special assignment to lead China entry strategy and executions due to its strategic importance. Introduced two dietary supplement products into China through establishing local business partnership and overcoming regulatory challenges.

New York, Maryland, Us

Led global marketing, innovation, and geographic expansion functions, reporting to COO. Unipharm, Inc. is a privately owned nutraceutical company headquartered in New York with market leading supplement brands in Eastern Europe, Russia, and surrounding regions.

Created global vision and strategy for a particular white space innovation area under Panadol, a $1 billion analgesic global brand. Responsible for executing global marketing initiatives to drive business growth including insight development, brand positioning, innovation, consumer connections, path to purchase strategies, pricing strategy, packaging innovation, P&L forecast, and country rollout alignment.

Managed multiple global brand strategic projects including global marketing launch activations for Panadol pain management, PR initiatives for weight loss brand alli, and delivery format innovation for smoking cessation brand Nicorette (end-to-end process ranging from ideation to development, manufacturing, and launch activations).

Two-time winner of GSK's highest level of global marketing excellence award: 'The Brand Edge Award'. Led all aspects of GSK Japan's $30 million OTC brand, CONTAC, a cold, cough, and allergy portfolio, with double-digit yoy growth in a stagnant industry. Led direct reports and cross-functional teams with responsibilities of P&L, brand planning, demand budgeting, 360 sales and marketing strategies and executions, innovation strategy, and new product launches.

Led launch strategy and executions of Nicorette's ($150 million smoking cessation brand) Lozenge Cherry flavor and Poppac packaging innovations in the US market with new TV campaign and 360 executions.

Conducted market research, analytics, and reporting for Worldwide BusinessDevelopment senior leadership team on various acquisition/licensing prospects (OTCs and Oral Care categories).

Rotation program in the US Pharmaceutical Sales promoting prescription medications to medical professionals. Won two sales competition awards.

Jp

The first local hire to introduce Japan's leading nutritional brand, Meiji Dairies, and its infant formula line of products, into the Eastern Chinese market.

Account managed Japanese real estate investors in the fastest growing finance and trade zone in China.

Mba, Marketing And Strategy

Ba, Japanese Language And Economics