Joy Fan

Joy Fan Email and Phone Number

Founder, CEO at re/tell | building the future of neighborhood retail #retailworthsharing @ re/tell
Joy Fan's Location
New York, New York, United States, United States
Joy Fan's Contact Details
About Joy Fan

Joy Fan, a two-time founder with over 17 years of experience in solving retail vacancies, is a trailblazer in the retail and real estate sectors. Her journey began with the creation of the pop-up retail industry in 2012 as a founding member of Storefront, which became the largest global marketplace for short-term real estate. Under her leadership, Storefront acquired over 150,000 brands and was notably acquired in 2016. This platform was instrumental in enabling early digital native brands to expand their footprint offline.As a visionary in the field, Joy is credited with building consumer enablement technology and pioneering the "retail-as-a-service" model. This model has been widely adopted by thousands of direct-to-consumer (DTC) brands, REITs, mall operators, developers, and landlords. Her notable contributions include Bespoke for Westfield, Brandbox for Macerich, 3DEN for Hudson Yards, and Built by B8ta for B8ta, showcasing her ability to innovate and transform the retail landscape.In addition to her entrepreneurial endeavors, Joy is an active committee advisor for Women in Proptech and a member of Mayor Eric Adam's NYC Small Business Advisory Commission. Her involvement in these roles reflects her commitment to fostering growth and innovation in property technology and supporting small businesses in New York City.In response to the challenges posed by the pandemic, which left cities vacant, small businesses struggling, and online brands competing for costly digital ad space, Joy led the creation of re/tell. Re/tell is a B2B marketplace and booking platform that addresses a $120 billion annual opportunity. It matches online/DTC brands with excess space in mixed-use storefronts, providing a solution to the evolving needs of the $17 trillion real estate industry.Under Joy's guidance, re/tell has achieved significant milestones, including an oversubscribed list of brand partners, a growing waitlist, and partnerships with e-commerce marketplaces like Verishop, and etc. Furthermore, the platform has garnered enterprise space partners such as Jamestown, Brookfield, and Westfield. It has also attracted Business Improvement District demand from three major cities and secured an official partnership with New York Mayor Eric Adams and NYC/EDC, driving economic growth and innovation.Joy Fan's career is marked by her forward-thinking approach and impactful contributions to the retail and real estate industries. Her work continues to drive change, paving the way for a more dynamic and integrated retail environment.

Joy Fan's Current Company Details
re/tell

Re/Tell

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Founder, CEO at re/tell | building the future of neighborhood retail #retailworthsharing
Joy Fan Work Experience Details
  • Re/Tell
    Founder | Ceo
    Re/Tell Mar 2022 - Present
    New York, Ny, Us
    Re/tell is a B2B marketplace and booking platform that brings the best online brands to the physical world through shared retail.Our recommendation engine matches brands to underutilized excess space within small business storefronts, streamlining the high barrier of entry into retail into just a few clicks. Think dating app -- between online brands and small businesses. No lease, no broker, no hassle. Instantly book multiple vetted retail spaces for your brand! If you’re a small business owner, receive an additional source of traffic, recurring revenue, and programming for your space with no lift to your team.[Brand Partner Benefits:] - Affordability (Fraction of the cost) - 1/10th the cost of digital channels, 1/100th the cost of opening traditional retail- Accessibility (Easy Adoption) - We remove 80% of operating and marketing resources needed to expand into retail- Analytics (Segmented Audience) - Receive first-party customer data that actually converts - Speed to Shelf (Expedited Path to Purchase) - We shorten the conversion lifecycle by a third- Halo Effect (Easy Expansion) - Test your brand in multiple neighborhoods and markets at once[Space Partner Benefits:]- Recurring Revenue - SMB's can light up any excess space to drive recurring revenue- Low Lift for Staff - Our platform provides qualified brand matches, saving operators and partnerships staff time and ease- New Offering + Customer Delight - Rotation of brands allows for new programming for customers- Product Diversification - A way for SMB's to test different product categories and quickly learn from customers - Attribution - We track brand engagement through our QR partner so that SMB's can understand which products perform bestJoin hundreds of brands to "tell your story.”[https://www.retell.co/]@retell.co#retailworthsharing#spatialequity#communitymeetscommerce#shoplocalglobally#novacancy#zerocarbonfootprint#retailtech#proptech#smbtech
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  • Inbtwn
    Founder | Strategy + Partnerships
    Inbtwn Sep 2018 - Present
    Fractional Chief Strategy, Growth, Operations, Distribution, and Partnerships executive for your brand -- specializing in product, revenue, retention, loyalty, expansion, popup services, and building unique experiences. A clear operating playbook to grow your footprint from pixel to physical and beyond -- from concept to full execution to scaled retail locations.Taking the guesswork out of costs, resources, next steps, and measures of success by bringing a brand into the hands of consumers.Retail made easy, tactile, and fun.FEATURED PROJECTS: Rhone Popup | Buffy Popup | BrandBox by Macerich | 3DEN @ Hudson Yards | INSPR Influencer Summit | Touch of Modern Popup by b8taWHAT WE'RE GOOD AT:Concept Ideation | Budgeting | Location Sourcing + Demographic Analysis | Design + Strategy | Build + Development | Staffing + Training | Resource Partnerships | Logistics + POS | Experiential Marketing | Events Programming | Digital Marketing | Influencer Strategy | Data + Analytics | Retail as a Service | Omnichannel Marketing | Retail Operations
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  • Nyc Department Of Small Business Services
    Nyc Small Business Advisory Commission
    Nyc Department Of Small Business Services Oct 2022 - Present
    New York, Ny, Us
    Mayor Eric Adams established the Commission in Executive Order 15 as part of a commitment in "Rebuild, Renew, Reinvent: A Blueprint for New York City Economic Recovery." The Commission, which will be comprised of small business leaders from throughout the five boroughs, will be tasked with helping the city cut red tape, improving business services and programming, and promoting an equitable, broad-based recovery.The responsibilities of the Commission include:Advising the Mayor on initiatives and methods to improve the business and regulatory environment for small businesses in New York City;Reviewing and proposing recommendations on new and existing policies, local laws, and rules of the City that impact small businesses, including enforcement protocols and effective communication strategies;Providing suggestions on the use of streets, sidewalks, plazas, and other public spaces to support small businesses;Recommending legislative, regulatory, or executive proposals to support small businesses.
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  • Women In Proptech
    Advisory Committee
    Women In Proptech Oct 2021 - Present
    New York, Ny, Us
    Women in PropTech (WiPT) is dedicated to promoting leadership, tackling diversity issues and connecting brilliant individuals working in PropTech globally. With growing chapters in major real estate hubs, including, New York, Toronto and London, WiPT aims to showcase, inspire, connect and educate professionals in the international real estate and technology arena.
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  • Stand With Asian Americans
    Founding Member
    Stand With Asian Americans Jun 2021 - Present
    Founding member and co-organizer. We ask that you join us in ending discrimination and violence against the Asian community and all marginalized communities. Enough is enough. Stand with us.
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  • Flowcode
    Brand Experience | Partnerships
    Flowcode Apr 2019 - Aug 2020
    New York, New York, Us
    Flowcode, founded by Tim Armstrong, (former Google exec / CEO of AOL/Verizon) is building a tech enabled "direct to consumer" economy by transforming traditional media into a performance vehicle using a proprietary technology.Flowcode is the fastest, easiest and simplest way for consumers to use their mobile phones and directly connect with the brands and experiences they love. With scans in all 50 states and 67 countries, Flowcode has been seen or used by over 450M people globally and consumers have scanned the codes across out-of-home, retail, on-pack, print, digital, social, and over 100 TV networks including Disney, MTV, CNN, FOX, ESPN, CNBC, TNT, and TBS.Flowpage lets you quickly link to anywhere on the internet. It’s your digital glossary, your public bookmarks, your front door to the internet. So where will you send people?• Launched the first ever national shopping holiday that celebrated the DTC community with over 150+ brands - promoting consumers to #ShopBetter on November 15th [www.dtcfriday.com].• Led go-to-market strategy for suite of attribution products: Flowcode and Flowpage• Drove increased revenue stream through successful partnership with founding DTC brand partners
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  • Storefront
    Global Chief Creative Officer | General Manager (Us)
    Storefront Apr 2017 - Sep 2018
    Paris, Paris, Fr
    World's largest marketplace for short-term bookings.• Defined and implemented scalable growth strategy for the US Market • Led global creative strategy and execution for channel partnerships and new revenue streams, financial modeling, and data analysis• Opened 5 new markets in 6 months with increased retention rates by 12% - Chicago, Austin, Miami, Dallas, Atlanta• Piloted successful resource partner initiatives in the US market for operational growth; including staffing, photography and demographic data• Identified talent opportunities, and grew the team from 5 to 22 members within 3 months; increased employee engagement, satisfaction and team sales incentives• Led, tested and iterated Storefront brand voice within user journey to drive engagement• Responsible for increased automation and online requests to 150,000 brands by 2018• Placed internal efficiencies within local and global teams -- employee handbook and pop-up guidebook used today• Led US market CRM data analysis and quarterly new market supply strategy• Initiated customer data dashboard product roadmap• US Market P&L and budget ownership; forecasted within 5% margin • Drove 17.7% increased conversion rates within six months of management • Owner of user testing, satisfaction and retention initiatives for product implementation• Worked within global cross-functional teams – Product, Marketing, Growth, Partnerships, HR• Company's spokesperson for US + Global Retail and Real Estate Strategy, Keynote Speaker and Podcasts - including Shoptalk, Marketscale, Chain Store Age, CBS, Fox News, MetaProp, CES• Led Storefront's competitive market advantage through US relationships with landlords, brokers and industry leaders• Led strategic partnerships with Westfield, Brookfields, Macys, Shopify, GogoGuest and Atlas• Positioned brand equity for bridge round in 2018• Drove brand awareness opportunities for global market expansion into Prague, Montreal, Melbourne, Singapore, Macau and Hong Kong
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  • Westfield
    Business Development | Experiential Marketing
    Westfield Oct 2015 - Apr 2017
    Paris, Idf, Fr
    Unibail-Rodamco-Westfield is the premier global developer and operator of flagship destinations. Bespoke, a project of Westfield of San Francisco is a collection of tech-forward spaces, tailored for in-person inspiration [Events | Coworking | Experiences]. Founding Team.• Led the development of Westfield's first ever Experiential Program• Created Brand Equity and positioning for Westfield Experiential• Increased revenue channels and relevant traffic to Westfield San Francisco Centre through strategic hospitality, experiential and tech partners including Hotel Zetta, DayBreakers, Omni• Led sales, marketing, logistics, operations, accounting and budget forecasts for the experiential department • Exceeded annual revenue goals before Q2• Closed Westfield's record breaking sales deal for 2016• Provided creative strategy expertise for experiential programming (included technology demos, brand pop-ups and experiential activations)• Developed the full calendar of Bespoke Experiential activity to leverage Westfield as a retail/tech destination• Created guidelines, tools, and template material to streamline processes for the experiential team • Built out the sponsorship package for Westfield with key tech aggregators, digital agencies, experiential producers and pop-up curators• Developed new consumer engagement opportunities with key technology innovators and e-commerce thought-leaders in the physical retail environment• Obsessed over new customer engagement and education strategy; ie monthly How to Pop-up series, panel events and thought leadership workshops• Strategic Partners included: Salesforce, Indiegogo, Product Hunt, Kickstarter, Foyer Live, Retail Next, Square, RGA, etc
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  • Westfield
    Experiential Marketing | Visual Merchandising Specialist
    Westfield Dec 2012 - Dec 2015
    Paris, Idf, Fr
    • Guided brand vision and integrated marketing strategy campaigns for pop-up clients• Developed brand motivation, generated target demographics, provided cohesive brand messaging, identified brand competitors, identified brand alliances • Ensured that all product categories were given maximum opportunity to sell and maintain high margins through proper floor placement, signage, packaging, window support, and fixture support. • Financially accountable for the budgets for the visual merchandising and brand packaging departments. • Led brand strategy. engaged target audience, provided access to brand alliances, created pop-up strategy for scaling (A/B test markets), identified best locations for pop-ups• Managed budget + ROI for brand activations• Managed hiring, training and development of visual merchandising staff• Secured and managed all vendor relationships and maintains relationship • Created and managed production timelines, event production, sourcing, sponsorship, brand alliances• Managed fabricator timelines, production schedules, load in / load out• On-site manager for Bespoke Grand Opening: support with on-site execution – re-merchandising, problem solving• Built and sustained collaborative relationships at multiple levels in the company• Effectively translated data into actionable insights, strategies and financial plans• Led training and development of onsite visual design team members.
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  • Storefront
    Creative Director Of Retail | Founding Member
    Storefront Oct 2012 - Dec 2014
    Paris, Paris, Fr
    Storefront is the world’s largest marketplace for short-term retail spaces. It's mission is to connect brands, e-commerce businesses and artists with space owners for short- term rentals, creating pop-up stores and events around the world.• First to market platform connecting brands to short-term retail space• Identified brand equity and value props for go to market launch strategy• Placed 500+ brand bookings within one year driving month after month growth• Tested UX alongside brand partners and built longstanding relationships• Convinced Real Estate market to use a license agreement over a lease by building brand demand for short term retail• 2.5M Gross Market Value Growth in less than 1 year• Led series A raise of 7.3M through brand story telling and success stories• Identified requirements for each retail client and provided key product features for booking automation• Managed all communication with the retail client and space owners to execute bookings• Visual curator and merchandising expert for specialty pop-up projects to acquire maximum sales• Connector and liaison for strategic brand and marketing partnerships, including Etsy, Square, Bonobos, Warby Parker, Indochino, Westfield, Brookfield • Improved national brand visibility (ie webinar, newsletter, marketing campaigns) • Provided extra project management bandwidth to team, especially around pop-up launches• Content curator for the Ultimate Popup guide; used today for brand acquisition• Launched San Francisco, New York, Los Angeles markets within 2 years
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  • Woodmont Real Estate Services
    Marketing Director | Asset Management
    Woodmont Real Estate Services Jul 2008 - Oct 2012
    Belmont, California, Us
    Woodmont Real Estate Services is the premier, independently owned Northern California asset and property management company specializing in multifamily and commercial properties.• Asset Manager for all interior on-site design development for 68 residential + commercial properties; 10,000 units• Provided marketing expertise to all site-level staff; led ongoing property marketing management training to all properties • Forecasted quarterly budgets and presented financial plans to owners to create the best value to their property• Supplied best pricing for interior upgrades; furnishing, hardware, appliances, flooring, etc., • Sourced and provided specifications for all 68 properties; interior and exterior
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  • Levi Strauss & Co.
    Creative Visual Manager
    Levi Strauss & Co. Jul 2006 - Jul 2008
    San Francisco, California, Us
    Levi Strauss & Co. is one of the world's largest apparel companies and a global leader in jeans.• Planned, Managed and Executed floor-sets and window installations of a multi-level building; Flagship Store• Guided and managed teams of 100 sales and visual associates through Floor-sets and Window Installs • Created original displays using unique hardware and fixtures and carried display design to Levi’s stores nationwide• Sourced all window and floor-set props and fixtures unique to each install• Hired and led a team of six visual associates; empowered them to multi-task, be self sufficient and innovative• Fashioned creative styling techniques for 100+ mannequins and lead the styling standard for Stores nationwide.• Visually aided the growth of sales up from a 25% sales conversion in 2007 to a strong 35% conversion in 2008 • Developed leading visual solutions for merchandise placement by ensuring product was optimally placed • Trained and educated store team on Levi’s product and seasonal programs; merchandise business analysis.• Shared product sales strategies with management and corporate partners to develop plans for in-store execution• Projected successful fashion trends in order to develop merchandising strategies that reflected customer lifestyle
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  • Saks Fifth Avenue
    Associate Designer
    Saks Fifth Avenue May 2004 - Jul 2006
    New York, Ny, Us
    Saks Fifth Avenue is an American chain of luxury department stores owned, since 2013, by the oldest commercial corporation in North America. Led the subsidiary private label team at Nuages: a Women's Contemporary Knits/Wovens Division.• Liaison that bridged the complete design process with overseas production• Established private label designs and directed collections into Production for Spring/Fall 2005 • Contracted knit design partnerships with; Led knit collections into production Fall 2005/ Holiday 2005/ Spring 2006/• Interpreted design ideas, trends; Developed inspiration/presentation/color boards; Designed and sketched new bodies• Illustrated technical flats; Developed details and decided color ways using Computer Aided Programs • Created and edited technical specs on excel; Generated and approved technical packages for production• Measured prototypes; Reviewed and approved designs at fit meetings; Tracked labdips; Selected fabric quality and trims• Organized and assembled linesheets and lookbooks for sales team and production reference• Directed and participated in design and sales meetings; Oversaw Design Team activities and delegated responsibilities• Communicated with overseas offices and factories in Shanghai; Verified garment requirements
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Joy Fan Education Details

  • University Of California, Davis
    University Of California, Davis
    Environmental Design
  • Peking University
    Peking University
    Communication

Frequently Asked Questions about Joy Fan

What company does Joy Fan work for?

Joy Fan works for Re/tell

What is Joy Fan's role at the current company?

Joy Fan's current role is Founder, CEO at re/tell | building the future of neighborhood retail #retailworthsharing.

What is Joy Fan's email address?

Joy Fan's email address is jf****@****eld.com

What is Joy Fan's direct phone number?

Joy Fan's direct phone number is +141535*****

What schools did Joy Fan attend?

Joy Fan attended University Of California, Davis, Peking University.

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