Joy Robles Email & Phone Number

CLIENTS | PROJECTSShade Systems Inc. . FL • Cafe Umbrellas new product marketing and launch: web and print • Product and site photography direction and coordination • Shade Systems (main) products marketing (print/web) collateral design and development : ads / brochures / product info/sales sheets--------JDS Solutions . CA • Campaign campaign development and implementation for brochures, presentations, advertising program--------Bowery Pictures . NY • Special events program design • Event branding : identity, visual style, and instructional templates. • Collateral design : print and multi-media promotions programs, posters, banners, tickets, dvds, broadcast--------Karisma Hotels . FL • Promotional travel and luxury resort ad campaigns--------CXHabitat . FL • New product branding and launch for architectural housing system--------Miami Beach Dance Festival . FL • Special events program design • Event branding : identity, visual style • Event collateral design : print and multi-media promotions, programs, posters, banners

Ocala . Fl

BRAND DEVELOPMENT | COMMUNICATIONS DESIGN | ART DIRECTIONWebsite Design Direction :: • Design and coordination of website information architecture and visual presentation, product and company content, photo procurement and editing. • Visual and content distribution and direction to web developers. • Led formation of print and digital creative materials and accessories essential for clear communication of product specifications, availability, and industrial design innovations.--------Media Design, Direction and Case History Development :: • Research, schedule, direct, and coordinate ground and aerial photography with regional photographers and site managers. • Write project briefs for photo calls. • Ad systems, sales tools and collateral development and implementation. • Develop and write monthly product press releases. • Conduct interviews with clients and integrate positive feedback into media. • Production schedule tracking and feature product follow up for project case histories and marketing media. • Video and site direction for product and company promotion. • Developed and coordinated feature stories and articles with trade publication editors.

Miami . Fl

Zyscovich Brand Identity | Creation, Implementation and Quality Control :: • Collaborated with Zyscovich Architects’ principals to visually redefine the firm and its services, clarify its mission and goals, and revitalize the firm’s profile. • Rebranded and facilitated branded program throughout all internal/external communications and promotions. • Guided project managers in implementing branding standards, proposal and presentation templates, internal/external forms for production efficiency and design consistency.--------Zyscovich.com :: • Created informational architecture for extensive site redesign of Zyscovich.com • Managed new media creation with copywriters, architects, marketing directors, photographers, developers/designers for website content and presentation of 130+ projects. * Zyscovich.com won the Regional 2008 Gold Addy Award for Best B2B Website. Web design/developers: Factory Interactive (Miami, FL).--------Branded Environment Design | Cobb Theatres: CinéBistro (Miami | Vail | Atlanta) :: • Conceptualized and facilitated production of branded environments/graphic murals for dinner theaters. • Managed and coordinated with clients, architects, general contractors, graphics vendors for specifications and design/production of murals. * CinéBistro, Miami won the 2008 International Interior Design Associations (IIDA) Award for Best Hospitality Project.--------Branded Environment Design | City of Coconut Creek :: • Coordinated with Landscape Director to develop a branded signage program for the City of Coconut Creek: street signage, event graphics, street post designs.

Nyc

Book Design :: • The One Show Annual 2005_Advertising’s Best Print, Design, Radio, and Television. • One Show Rx 2003 and 2004_The Best in Pharmaceutical Advertising. • One Show Interactive 2002, 2003, and 2004_Advertising’s Best Interactive and New Media. • A Brand Apart (book design management and production) Book design by Duffy & Partners: Illustrating foremost innovations in Brand design and strategy.--------Magazine and Editorial Design :: • one. a magazine (6 bi-monthly issues)--------Event Graphics (signage, posters, programs) :: • One Show 2005 • One Club Traveling Show 2005 • One Show Rx • One Show Festival 2004 • One Show Rx 2003 and 2004

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Heiskell Awards 2003 and 2004 :: Humanitarian awards program design sponsored by TimeWarner. Certificate award design, and all promotional collateral: posters, banners, programs, invitations, web advertisement.

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Project Manager of Visual System Development for Scotchgard, 3M :: • Logo refinement • Branding system development for packaging and print collateral • Trademark supportive graphic development • Direction/management of visual system guidelines

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e3 Inc :: design and production of logos, brochures, ads, banners, and posters for Xerox.--------Estee Lauder :: Product logo refinement for advertising campaign.--------Siegal and Gale :: Environmental graphic design exploration of S&G reception area. Branding and implementation design.--------Razorfish :: Visual system exploration for SAP industries.

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Creative director and co-curator of artists’ group events specializing in site specific issue oriented art installations. Multidisciplinary installations merged music, performance, installations, and video works. Sites ranged from gallery spaces, video art venues, parks, and pedestrian walks.-------- ● Site scouting and permitting ● Proposal development ● Project and event planning ● Photography/video documentation for print and web ● Coordination of multimedia collaborations with artists and site directors.--------Projects :: ● D1 : Front Room Gallery : Brooklyn (Williamsburg) Installations based on the history/game of darts. ● D2 : R&B Space : DUMBO (Brooklyn NY) Environmental roof and basement installations and projections. ● D3 : Bonsai232 : private garden space (NYC) Garden installations, Downtown NY. ● D4 : Paddleboat courts and Fireboat House : East River Park (NYC) Site specific installations for revival of distressed park area. ● D5 : Pier 40 Marine and Aviation Building : West Side Highway (NYC) Site specific installations for Hudson River Park Day. ● D6 : FUN : Chinatown (NYC) Video, performance, installations, music. ● D7 : Grand Street Park : Williamsburg (Brooklyn NY) Protest (installations) against power plant. ● D8 : Pier 40 Marine and Aviation Building : West Side Highway (NYC) Site specific installations for Hudson River Park Day. ● D9 : Remote Lounge : Downtown (NYC) A creative outlet to 9.11.2001. Exquisite Corpse video collaboration of 60 artists in 4 cities (New York/Vienna/Tokyo/Aachen) with simultaneous web stream of EC video projects and 4 international event sites.

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Fathom.com ::Logo exploration for Columbia University’s online learning network.--------Informix :: Visual system design development and application to folder, annual report, brochures, stationery, advertisements, and posters.--------New York Institute of Technology :: Logo exploration for educational institution.--------Industry2Industry ::Visual system design for web-based sourcing (businesses, governments, utilities) and software tools company: web, annual report, brochures, stationery, folder, advertisements, and posters.

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Visual system design development, project presentations, vendor management, photography/press supervision, project management for branding extensions (stationery systems, brochures, ads posters, newsletters, catalogs, premiums, signage, vehicular graphics).--------Projects :: ● Fort James: Paper products manufacturer/US ● Suvinil: Paint manufacturer/Brazil

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U S West Dex:Project management, design implementation, and illustrations for US west coast telephone book visual systems: logo exploration, branding standards (design, development, and copywriting), advertising, stationery, print literature, and signage.--------Diefenbach Elkins:Design implementation and management of 2 language presentation/capabilities package (folder, brochure, case study highlights, proposal cover, stationery).

Nyc

Implementation and design for corporate image company: corporate manuals, logos, brochures, newsletters, and signage. photoshoot supervision for print collateral. --------Projects :: Bell Atlantic, Continental Airlines, Handok, Praxair, St. Paul Insurance, Flagstar.