Joy Chao Email & Phone Number

Greater Los Angeles Area

Greater Los Angeles Area

Oversee all marketing communications-related activities for the Los Angeles Gladiators of the Overwatch League.Establish strategy and goals for marketing team at the beginning of each season. Lead daily scrums and hold quarterly reviews to benchmark progressTrack weekly and monthly analytics to measure performance of content creation, distribution strategy, and digital marketing initiatives.Construct press releases for player acquisition and movement announcements.Develop team media & player behavior expectations, media trained players and coaching personnel.Coordinate all press opportunities, including features in CBS Evening News (6.7M views), CBC-The National (1.2M views), and more.Plan all logistics for and promote all team community events, including handling all logistics, creating schedule, hosting the event, and arranging media coverage. This includes 6 arena activations (200+ attendees) and 3 GameStop watch parties (100-200+ attendees).Build and recruit local fan community (Gladiators Frontline), created a recruitment event with 150+ attendees, bolstering the Frontline by 50+ members. Coordinated a feature with Intel about Gladiators Frontline, featured on broadcast on Twitch & ESPN.Collaborate with partners such as Omen by HP, T-Mobile, and GameStop to create cross-promotional opportunities for both brands. Set up a community contest and event for fans to play Overwatch with the Gladiators and Los Angeles Rams football team on live stream (6k+ live viewers, 19k views on VOD).Serve as project manager and production for content creation- videos, photoshoots, etc.Source and develop merchandise for custom team apparel, event giveaways, etc. Coordinate apparel creation and marketing with Fanatics, ULT, MetaThreads, and assorted companies. Manage merchandise inventory and distribution internally and externally.Lead a 12-person marketing team, conducting all hiring and onboarding.

Greater Los Angeles Area

Handled digital marketing, website, and all social channels for professional esports team in the North American League of Legends Championship Series (NA LCS).Managed a team of content producers to develop creative assets and content for team and game promotions.Arranged giveaways & community events, including at the IMAX VR Center and the Los Angeles Clippers.Handled promotion and distribution of team merchandise.

Greater Los Angeles Area

Maintained official social media platforms and website for a professional esports team in the NA LCS.Ran online sweepstakes and assorted fan-growth programs, leading to an average growth of 398%.

San Francisco Bay Area

Maintained and updated content to optimize SEO & increase company ranking on Google search results by fixing 404s, refreshing old content, and tagging.Wrote blog series introducing product to beginners, promoted on various channels and gained above-average views (700+)Created and managed daily company content on multiple online marketing and social media channels (FB, Twitter, G+, LinkedIn)Developed year-long promotional strategy for perennial content, adopted for company practice.Conducted research on target markets for sales enablement and outbound marketing usage.Created & maintained product case study slides for usage in sales pitches to potential clients.

Malibu, Ca

Developed pilot program to plan, promote, and manage first on-campus farmers' market, resulting in hundreds of staff and student attendees.Created efficient data tracking system through Excel for university-wide program incentivizing employee activity and wellness, increased participation by 116%.Sourced vendors and created promotional materials to plan, publicize and run annual faculty & staff Wellness Fair of 150+ attendees.Researched competiting universities' health insurance packages to complete extensive benchmarking. Planned, prepared, and supported campus events to educate employees in leadership and wellness.

Malibu, Ca

Developed branding for low-income start-ups using Photoshop, Illustrator, and Canva.Set up marketing plan for low-income start-ups.Researched and identified competitors, conducted SWOT analyses and created customer profiles.

Cupertino, California

Developed and implemented first marketing plan for visualtag.co. Analyzed competitors and researched leading marketing techniques, created proposals for CEO.Coordinated a team of 3 other interns in marketing and graphic design.

Santa Clara, California

Provided customer service to clients and augmented overall store revenue.Consistently a weekly top seller.

Buenos Aires, Argentina

Provided English & Spanish administrative professional support for faculty and staff. Planned 2 major international trips, translated documents, and created informational program content.

Los Angeles

Augmented competitive and creative solutions for a new marketing tool for Apple. Translated multimedia advertisements from Chinese into English.Facilitated data prioritization activities and maintained advertising log of competitors

Thousand Oaks, Ca

Assisted low-income pre-kindergarten students in the development of basic reading and writing skills.Supplemented lesson plans and provided 1 on 1 assistance to students.

Bachelor Of Arts - Ba, Integrated Marketing Communications

Certificate Of Conflict Management