Joy Schmidt Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

• Lead the go-to-market strategy for target personas within accounting - utilities and public sector
• Leverage digital body language to maximize campaign plans for successful lead generation
• Create and execute communications strategy for individual personas/audiences
• Forecast leads and pipeline contribution
• Plan and create content for various audiences (articles, brochures, videos, white papers, webinars, etc.)
• Develop and execute campaign strategy for events, pr, direct mail, email, drip programs, social media, etc.

Greater Atlanta Area

• Primarily responsible for the overall go-to-market communications strategy and execution for the Personas in the office of the COO and Accounting Operations
• Build and execute comprehensive marketing communications plans which support the PowerPlan Lease Accounting & Asset Investment Optimization Solutions
• Create content (e.g. sales enablement documentation, direct marketing, emails, case studies, videos, website copy, speaking opportunities, forum responses, etc) to articulate the benefits of PowerPlan's solutions
• Optimize content across the buyer’s journey through using digital body language (explore new ways to engage and identify customers and prospects, evaluate and test messaging with personas and segment personas based on.
• Optimize lead nurturing workflows to convert leads into customers - measure and analyze all initiatives to report on ROI
• Support PR, events, social media, etc. for marketing communications to the Office of the COO and Accounting Operations

Greater Atlanta Area

• Partnered with the customer sales team to lead account-based, content marketing initiatives around cross-sell and up-sell opportunities across various channels
• Addressed concerns around customer communication engagement by implementing new email best practices
• Develop and launch customer marketing campaigns around customer needs and concerns to establish PowerPlan as an industry thought leader vs. a software vendor
• Planned, promoted and executed events for an executive audience designed around existing customers and industry challenges

Greater Atlanta Area

• Design marketing campaigns based on organizational initiatives aimed to break through clutter
• Launch campaigns to keep customers informed of PowerPlan’s offerings for training programs, webinars, new services, etc.
• Led webinar programs to communicate best practices to large audiences of customers and prospects. This includes the planning phase, speaker selection, content development, event execution and post event follow-up
• Advanced customer and prospect events through planning, promotion and execution
• Helped lead new product launch process, which covers various internal departments
• Built new customer programs to further relationships at various levels

• Launched and managed email marketing campaigns through our marketing automation system (Eloqua)
• Led content marketing initiatives such as webinars and videos and associated campaigns
• Improved and maintained data integrity in Salesforce to track accounts, contacts and campaigns
• Assisted in the creative development of events, associated materials and advertisements
• Wrote, edited and proofread: website content, letters, case studies, emails, presentations and campaign materials
• Assisted in coordinating our large client conference

Greater Atlanta Area

• Developed creative for branding, presentations and event promotions
• Re-branded customer conference event
• Developed new video content, assisted with on-site production and editing
• Wrote and published press releases

Atlanta, GA

• Manage all aspects of Baked Joy as a side business
• Foster customer relationships to drive satisfaction and repeat business
• Responsible for legal business obligations such as incorporation and trademark status
• Handle menu development and ongoing updates with a focus on providing unique breads and desserts
• Responsible for branding in all aspects of the business related to marketing collateral, product packaging, all print and digital media

Research Assistant to the Management Department Chair, who was a dual professor at Berry College & the University of Twente Helped to further develop the Entrepreneurship program at Berry

Helped freshman adjust to life at college during the first quarter of their freshman yearLearned how to relate to a diverse group of peopleHoned communication skills, as well as empathy

Further developed customer relation skillsGained exposure through experiencing the 'backstage' of a classic bakery

Customer service; keeping the computer labs safe.

Assistant to the internal auditorLearned to coordinate with many different accounting departmentsReconciled major accounts each mothData entry – clearing checks, endowment tracking, etc.

B.S. | Campbell School Of Business, Management, Entrepreneurship, Family Studies

Activities and Societies: Omicron Kappa Delta (National Leadership Honor Society), Berry Entrepreneurs, Executive Round Table.

Art Of Persuasion: Communicating With Influence