Joy Schoffler Email and Phone Number
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Joy Schoffler, Principal of Distinctive Edge Partners, is an award-winning global communications strategist with decades of experience building, scaling, and protecting global public and private brands.Distinctive Edge is a full-service communications, marketing, and events management firm serving clients across the aerospace and defense industry. It pairs deep industry expertise with creative strategies to help clients build and maximize value, improve operations, and turn risks and threats into opportunities. They are connectors that thrive on bringing the right people together to create opportunity and maximize ROI for their clients. Joy brings a deep history of helping clients achieve business goals. Clients she has worked with have raised billions in capital, gone from start-up to exit, built and scaled cutting-edge technologies, executed profitable M&As, grew international sales and distribution channels, closed major customers, and created significant shareholder value.She has worked across industries ranging from aerospace, defense, cybersecurity, AI, financial services, and real estate. Joy founded and sold strategic communications firm Leverage PR, which worked across technology and financial services, promoting global innovation, representing SXSW, the Economic Ministries of Japan, APEX Brazil, and numerous financial services firms, resulting in significant AUM increases.As an investment leader, Joy was a partner at Ascendant Industries, evaluating middle-market cybersecurity, defense, maritime, and engineering technology deals. She served as the Chief Strategy Officer for Casoro Capital. There, she built and led the investor relations team, which was responsible for raising capital for direct investments ranging from $18-80M, and was responsible for building an award-winning, tech-enabled, public non-traded REIT, Upside Avenue. As Director of Acquisitions for The PPA Group, she underwrote and acquired $250M in real estate and helped grow the firm from 4 to 75 employees—making the "Inc. 5000" list twice.Past and current board positions include Foundation for the Future, SXSW & AARP Accelerator, FinTech Professionals Association, and four years at CFIRA working with the SEC and FINRA on JOBS Act implementation, enabling online investing as we know it today.A sought-after speaker and media contributor, Joy won numerous awards, including Women Communicators' "Outstanding Communicators," CEO Magazine "Entrepreneur of the Year," and the Austin Under 40 award. Joy served as an officer in the Army Reserves & Texas State Guard.
Distinctive Edge Partners
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Founder And PrincipalDistinctive Edge Partners Aug 2021 - PresentAustin , Tx, UsDistinctive Edge Partners is a full-service communication, marketing, and events management firm, specializing in industrials, aerospace, and defense.Comprised of award-winning, executive-level communications, investor relations, marketing, and event management strategists with vast experience building infrastructure, systems, and teams for public and private global brands and government agencies.We have launched innovative new technologies, managed financial, corporate, and crisis communications for Fortune 500 global public companies, run communications, IR and team integration efforts for billions in M&A transactions, and developed global marketing and communications programs leading to major revenue growth. We take an integrated approach to public relations and marketing—designed to build and maximize value, improve operations and turn risks and threats into opportunities. We design communications strategies to impact opinions and outcomes, then place our clients in positions of power in front of key stakeholders who matter most to get results.We bring a deep understanding of what is needed to achieve success and the experience to make it happen.To learn more about our work please visit http://distinctiveedge.partners.
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Co-FounderSdi Events Oct 2021 - PresentSDI Events brings the right ideas, connections and technologies together, hosting the SDI Ignite Space and Defense Innovation Showcase and the highly-curated invite-only Space and Defense Innovation VIP Reception.The showcase features cutting-edge technology demos from emerging and established space and defense companies and an award ceremony where the most innovative technologies will be celebrated.The invite-only reception brings innovators together for an exclusive event featuring forward-thinking leaders in the space and defense innovation sectors to facilitate expanding networks with ideal contacts.
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AdvisorAdvisor And Lp Investor Mar 2017 - PresentJoy brings an influential network and vast experience scaling hyper-growth organizations. As an LP investor, Joy has built a portfolio of technology, cybersecurity and real estate investments. Her investments include positions in a number of emerging growth companies including Inveniam Capital Partners, New Chip, Finagraph, Energy Funders, EquityNet, Upside Avenue and Cujo among others. Joy is an advisor and mentor to numerous boards. Past and current board positions include: SXSW & AARP Accelerator, FinTech Professionals Association and spent 4 years with CFIRA working with the SEC and FINRA on JOBS Act implementation, enabling online investing as we know it today.In addition to building and selling Leverage PR, Joy played a key role in building and executing strategies which enabled the companies she worked with to experience exceptional results. Firms she worked with have, collectively raise hundreds of millions in capital, gone from start-up to exit, built and scaled cutting edge technologies, built and scaled international sales and distribution channels, closed major customers and created massive share-holder value.
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Accelerator Advisory Board MemberSxsw Interactive Jul 2016 - PresentHelp to identify cutting edge technology companies for SXSW Accelerator, using deep knowledge of existing startup landscape and industry news. -
PartnerAscendant Industries Aug 2020 - Jul 2022New York, Ny, UsAscendant Industries focuses on opportunities where it can support senior management to drive rapid growth and profit improvement through capital infusion, technology innovation, and organizational expertise. The firm was built to identify and invest across a number of key verticals including, maritime, logistics, industrials, defense, cybersecurity, and professional advisory. -
Ceo And FounderLeverage Pr, A Caliber Corporate Advisers Company Oct 2010 - Feb 2020Austin, Texas, UsJoy founded and sold Leverage PR, a public relations firm serving clients in financial services, technology, and real estate sectors—where she played a pivotal role creating the strategy which helped financial services companies, technology firms, foreign economic ministries and brands like SXSW achieve strategic objectives through targeted business, marketing and communication advisory.Having led a team of marketing, comms and investment relations professionals, Joy built strategy for nearly every type of corporate communications, IR, digital and traditional marketing campaign that can be imagined. With a data driven approach Joy set a high bar teaching her team KPI driven strategies which resulted in uncommon outcomes. A fund she represented say a 947% increase in AUM, another had a 500% increase in investor sign ups. Case studies can be found here https://www.leverage-pr.com/our-work/ A proven strategist with a passion for helping executives build and scale teams, companies Joy has worked with have achieved exceptional outcomes. Results include: over one billion in capital raised, multiple exits, cutting edge technologies built and scaled, profitable M&A strategies executed, international sales and distribution channels built and scaled, major customers and partnerships closed. Most importantly, massive share-holder value was created.After seven years in business, Leverage PR was acquired by New York based Caliber Corporate Advisers, a strategic marketing communications firm focused on financial, technology and professional services.With a passion and expertise for bringing influencers together, her firm has managed media for high-profile events, including SXSW, Finovate, Empire Startup’s FinTech Week, Kingonomics – which included a “Shark Tank” casting call – and an investment summit with events on Capitol Hill and the White House. -
Chief Strategy OfficerCasoro Capital Oct 2017 - Mar 2019Austin, Texas, UsCasoro Capital is a real estate focused private equity and single-family office focused on creating partnership opportunities that are suitable, attractive, and efficient for high-net-worth individuals, family offices, and institutions.As part of the executive team, Joy was in charge of the capital development group within Casoro. This included raising capital for direct investments ranging in value from $18 to $80 million and the development and management of their Public, Non-traded REIT, Upside Avenue. Within Casoro Joy managed capital raising efforts with accredited investors, RIA’s and built channels into new family offices and institutional investors. During her tenure the firm raised capital for over $135 million in multifamily real estate. Joy additionally rebranded and repositioned the firm to better attract new family office and institutional partnerships. She did this through:Carefully crafted messaging and marketing programsSecuring prestigious board positions for leadershipSecuring speaking engagements at family office and wealth management conferencesSecuring media coverage that placed them in a leadership position and led to inbound leadsJoy served as a key spokesperson furthering company goals and built-out a comprehensive investor management system which increased conversion and lower cost of investor acquisition. -
Chief Strategy OfficerUpside Avenue Oct 2017 - Mar 2019Austin, Texas, UsUpside Avenue provides investors and financial advisors access to a professionally managed, diversified portfolio of income-producing multifamily real estate, with enhanced liquidity when compared to traditional private investments. As Chief Strategy Officer, Joy was in charge of all aspects of building, deploying and managing Upside Avenue’s tech-enabled, Public Non-trade REIT. Responsibilities included technology selection and deployment, creation of a compliant marketing strategy, marketing related compliance filings and management of direct reports and vendors. Built at a fraction of the cost of competitors, Upside Avenue won CRE’s best new online capital raising platform award and had exceptional media coverage. The REIT allowed Upside’s parent company to develop solid investor acquisition channels for retail (including a specialized self-direct IRA program), RIA’s (including inclusion on Schwab’s alternatives platform) and institutional investors. In addition to building the REIT Joy served as a spokeswoman for the REIT, ran investor relations and built-out a comprehensive investor management system. Joy’s work created a system with increased conversion and lower cost of investor acquisition. -
Executive ChairFintech Professionals Association Jun 2014 - Jan 2019The FinTech Professionals Association’s mission is to bring the traditional financial services world together with new and emerging financial technology companies to expand opportunities, share ideas, network and shape the future of the industry. Our goal is to create a vibrant online community that aggregates FinTech-centric events, news and resources from around the globe while creating a vast network of established and emerging professionals.
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Incubator MentorEnvestnet | Yodlee Feb 2014 - Nov 2018Berwyn, Pennsylvania, UsDesigned with developers, innovators and entrepreneurs in mind, Envestnet | Yodlee Incubator is a six-month incubation program. The Envestnet | Yodlee Incubator helps you launch disruptive products that leverage transactional financial data.Admission is highly selective and participants are expected to push hard on all elements of their business, from concept to completed product. -
Board Member/ Sr. ContributorCrowdfund Beat Media Group Jan 2014 - Dec 2017Cheyenne, Wyoming, UsCrowdFundBeat International is an online source of news, information and resources for Crowd-funding. We publish latest news and expert view related to the crowdfunding industry in the US, Canada, UK, Italy, Germany, Italy and France and on a daily basis. With support of a group of crowdfunding professionals and experts, We are including an editorial column to our journal, in order to present a better perceptive on this new industry to our readers. At crowdfundbeat.com we think of our effort as an educational and informative service to the crowdfunding community. -
Board MemberCrowdfund Intermediary Regulatory Advocates (Cfira) Jan 2013 - Jun 2016Crowdfund Intermediary Regulatory Advocates, or CFIRA, was established following the signing of the Jumpstart Our Business Startups (JOBS) Act. CFIRA is an organization formed by the crowdfunding industry’s leading platforms and experts. The group will work with the Securities & Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), and other affected governmental and quasi-governmental entities to help establish industry standards and best practices. For more information, visit www.CFIRA.org.
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Advisory Board MemberSxsw V2V Feb 2015 - Sep 2015
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Executive Committee MemberCf 50 Jul 2013 - Mar 2015CF50 is the premier international organization of 50 leaders in the crowdfunding space that have demonstrated considerable leadership and initiative in creating a sustainable ecosystem for the future of capital formation.
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Board MemberAthletes For Change Oct 2011 - Jun 2014At Athletes for Change (AFC), we believe that teens in crisis deserve a loving, supportive environment where they can benefit from the guidance of caring professionals in a home-like setting. In addition to licensed therapists and counselors, AFC has the commitment from the professional athletic community to mentor our students and act as positive role models. Athletes for Change, was started by former NFL Philadelphia Eagles football player Dennis DeVaughn and his wife Maureen to bring together the professional sports community to improve the lives of troubled teens in the juvenile system.
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Executive Board MemberCrowdfunding Professional Association Dec 2012 - Feb 2014The mission of the Crowdfunding Professional Association is to facilitate a vibrant, credible and growing crowdfunding community through programs and initiatives focused on providing a unified voice which advocates on behalf of all participants in the crowdfunding environment.
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J9- Strategic Initiatives OfficerTexas State Guard Dec 2008 - Jan 2012Austin, Texas, Us -
Communications Director For Rep Dan FlynnTexas House Of Representatives Dec 2010 - Jul 2011Austin, Tx, UsServed as a communications director through the 82nd legislative session, developing strategy to increase constituent outreach. Work included the development of a comprehensive social media plan, ongoing advisory on media issues, website and social media rebrand, development of strategies for future fundraising campaigns and press release review. -
Director Of AcquisitionsThe Ppa Group Mar 2007 - Mar 2009
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Finance Officer2122Nd Us Army Reserves 2001 - 2006
Joy Schoffler Skills
Joy Schoffler Education Details
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Pacific Lutheran UniversityEconomics
Frequently Asked Questions about Joy Schoffler
What company does Joy Schoffler work for?
Joy Schoffler works for Distinctive Edge Partners
What is Joy Schoffler's role at the current company?
Joy Schoffler's current role is Aerospace and Defense Industry Connector | Strategic Communications, Marketing, and Events Management for Business and Program Growth | Board Advisor.
What is Joy Schoffler's email address?
Joy Schoffler's email address is jo****@****-pr.com
What is Joy Schoffler's direct phone number?
Joy Schoffler's direct phone number is +151280*****
What schools did Joy Schoffler attend?
Joy Schoffler attended Pacific Lutheran University.
What are some of Joy Schoffler's interests?
Joy Schoffler has interest in Pr For Crowd Funding, Crowd Funding Pr, Austin Pr Firm, Social Media Strategy, Start Up Marketing, I Enjoy, Pr For Start Ups, Press Releases, Children, Publicity For Crowdfunding Campaigns.
What skills is Joy Schoffler known for?
Joy Schoffler has skills like Start Ups, Entrepreneurship, Social Media Marketing, Strategy, Public Relations, Social Media, Leadership, Business Development, Marketing Strategy, Strategic Planning, Marketing Communications, Crowdfunding.
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