I help startups and companies who are ready to scale determine their optimal go-to market plans, create internal and external playbooks to hit their growth goals and identify the short and mid range organizational structures to ensure success. I also hire and temporarily manage staff, build revenue and expense budgets, negotiate technology agreements, architect revenue technology stacks, create KPI’s and analytics models to measure success and advise on competitive positioning and M&A opportunities.

Lead all global teams, across 13 countries (70 team members) in the areas of:- Inbound demand generation (Paid, Organic, email, Performance Marketing, Sales Enablement)- Revenue Operations (MarTech, SalesTech, Analytics, Agile Marketing, Budgeting and Decision Science)- Brand (Brand Strategy, Brand Marketing, Brand Design, Visual Communications)- Customer Content (Product and Marketing Content, Public Relations, Events, Social, Influencer Strategy)- Product Marketing across established and emerging product lines.

Lead teams responsible for:1. Global Brand Experience - Positioning, Story-telling, Brand Marketing, PR, Visual Communications / Design, Social Media and Web Development.2. Marketing & CX Technology & Analytics - Marketing/Sales Automation, Demand Generation, Campaign Analysis / Insights, ROI reporting and Journey Orchestration. Core systems include Marketo, Bizable, Salesforce (full suite), GA and in-house data platforms.3. Global Go-To-Market: Demand Generation, Acquisition, Retention, Education/Engagement and Expansion across all markets, segments and categories in more than 30 countries. 4. Customer Content & Content Design - across Sales, Product, Customer Success, Marketing.5. Customer Experience, including all Customer Support teams in all operating regions (starting in 2021), Customer Education, Implementations and end to end journey and touch point strategy and department coordination.In my current role, our team has produced 30% YOY conversion rate increases, reduced CAC by 10% and increased revenue by 35% by focusing on what’s most important to our customers, implementing world class revenue management technology and hiring, coaching and developing an amazing set of leaders. Size of Marketing team was 75 and size of CX team was over 250 people.

Lead a large and broad team (60 people) responsible for:- Brand Management & Brand Marketing- Customer Experience- Marketing Technology, Digital Strategy & Transformation- R&D: Insights, Product Innovation and VOC- Product Management & Product Development- Account Implementations- Corporate Social Responsibility- Public Relations, Social Media & Content Marketing- Internal Communications and Employee Engagement- Media Placement and Purchasing- Sales Enablement: SalesForce, Lead Generation & NurtureOur team focused on understanding unmet customer and market needs, creating the product and customer success solutions that enable customers across Nebraska to "Live Fearless" and effectively communicating why BCBSNE was the best and most dependable choice.

Lead Strategic Planning, Product Development and Acquisition & Portfolio Marketing for the Commercial Card division of First Bankcard. First Bankcard is the 6th largest issuer on the Visa Network in the United States and has shown steady double digit growth 4 consecutive years. Our team created and delivered product & marketing programs across multiple distribution channels and product segments using multi-touch point campaigns (including digital, print, in-person sales, social media, in-store/branch and direct mail). Created a patented middle-market business card that drove $20M in incremental revenue year 1 and grew our renewal book of business by 15% CAGR during my tenure.Oversee Branding, Public Relations and all B2B Marketing for First Bankcard, a division of First National Bank. First Bankcard is a top 10 National Credit Card Issuer in the United States and partners with more than 400 Financial Institutions and well known Consumer and B2B Brands to provide Payment Solutions across multiple lines of business.

I took a year off to care for my child, who was born premature and had an extended stay in the NICU. Worked part-time providing consulting services for Fortune 500, Venture Capital, Financial Services and Multi-National Corporations. Areas of focus: Brand Development, Positioning & Strategy, Consumer Research, Accelerated Product Development and Pricing.

Responsible for development, management and oversight of brand strategy, product development, sales and commercialization for a $250 million global portfolio.Directed global brand development, product management, brand & product marketing for the following brands and platforms: Trivial Pursuit, Scrabble, Risk, Jenga, Taboo, Scattergories, Pictionary, The Game of LIFE, Pictureka and the Card category. Brand presence and reach extended to over 130 countries.Managed teams both in the United States and the United Kingdom to achieve double digit sales increases through a combination of breakthrough organic growth, line extensions and brand extensions. This includes activities such as re-branding Scrabble, launching the Trivial Pursuit TV Game Show, developing and commercializing the Subway Scrabble program, Family Game Night, licensing deals and launching multiple brands with Electronic Arts for video, mobile and social networking platforms.Directed all external agency work including TV & Print Advertising, Promotions, Media Placement, and Public Relations.

Managed product development and marketing of the Craftsman Brand of hand tools across retail, catalog, B2B and digital distribution channels. Managed all aspects of 3 separate product lines in 3 distinct manufacturing locations within the US and Asia. Responsible for brand integrity, product development, packaging development and execution, manufacturing standards and forecasting/budgeting for a $150M segment.Danaher Business Systems certified in Accelerated Product Development, Pricing Strategy and Lean Manufacturing.

Product development, account management and marketing management for the Ameriwood Furniture business segment of Dorel. Created the Product Management function for the company: recruited, trained and developed 3 product managers to deliver and execute an insights based roadmap specific to each of our major retail customers and personas.

Managed the housewares segment of the business for the Wal-Mart channel. Total direct segment and P&L responsibility exceeded $300 million annually. Grew the portfolio 12% while in role.

Responsible for category vision and product roadmap for the garage, closet organization and outdoor segments of the Rubbermaid Home products portfolio. Scoped product deliverables including specs, timelines, budget, pricing, placement, promotion, forecasting and manufacturing location.

Managed sales and customer relationships for 15 Lowe's stores in Oklahoma. Served as primary point of contact for store, district and regional managers, selling in promotional programs and gaining additional real-estate for 26 brands of Newell Rubbermaid products.