Product & Channel Management :* Identify new-age digital trends and innovations in MobileBanking App* Locating areas of improvement, proposing corrective actions that meets challenges and leveraging growth opportunities by taking buy-in from all stakeholders for delivery and deployment of all Net and MobileBanking App capabilities. * Reviewing existing MobileBanking App offerings across competitors for enhancements as a result of business goals, competitive pressure and revenue opportunities* End to End micro management of projects which involves product roadmap, requirement analysis, scoping solution delivery and monitor key performance metrics to ensure product performance and identify optimization opportunities* Provide strategic assistance for multiple campaigns both organic and inorganic aimed at improving the usage and frequency of online platform* Feedback were analysed and if feasible taken up for development on priority* Handling product maintenance, Live issues, Internal Audit, compliance and providing detailed analysis of issues impacting customers* Managing and driving digital penetration of MobileBanking App across various managed segments of Virtual Channel team* Steering innovation across the Virtual managed team of 3,672 portfolios* Using of technology driven platforms to promote our MobileBanking App to increase usage * Strategic discussion with Regional and Unit Heads to meet YTD plan* Identification of revenue enhancement using Banks digital ecosystem* Identified and build a team of core Evangelist to be brand ambassadors of Digital Channel Platforms.* Increased NetBanking and MobileBanking penetration by 23% and 34% YTD* Increased Bill payment usage by 64% YTDKey Awards : * New MobileBanking App - Innovative Mobile App* " Silver Star Award " - Best execution of performance during launch of New HDFC Bank MobileBanking App

* Managing Key account of Imperia and Preferred managed customers* Formulating and executing YTD business plan, roll-out strategy and implementation plan.* Worked closed with stakeholders in designing, planning & directing on ground roll out which involves pilot runs, post launch audits and follow up for campaign improvement* Responsible for achieving various KPI by managing various sales force comprising of 8 Video Banker and 30 CRE* Cross functional Management; duties include collaborating with various departments with a bottom line focus on profitability* Provide input into developing and modifying systems to meet client's requirement and develop business specifications to support these modifications* Create early budget estimates,prepare budget reviews, develop internal benchmarking data and provide sound financial justification while obtaining budget approval* Formulating sales strategy and refreshing the same through rigorous governance and competition insights* Design and implement sales management process, contests, enablers and performance management framework.Awards : * "Silver Star Award" for Best Lead Generation through Mobile.* "Gold Star Award" for Best YTD Quality Score 2017-18* Topped " NPS score " offering Best Customer Delight at Video Branch for FY 2016-17

Multichannel experience in Customer Relationship Management, Specialization in Strategy execution and Transformation of Digital and Non Digital business platforms which covers entire Customer life cycle from Acquisition, In-life Management and Retention.Managing Churn, delivering revenue, Margin goals and Customer satisfaction for global accounts.Roles and Responsibilities - * Develop and execute on a sales strategy consistent with organisational goals and objectives* Prospect profiling, media monitoring, competitive intelligence and surveillance * Work with the management and delivery team to inform of market needs and priorities that align with company targets.* Develop detailed business plans and strategies for achieving market and individual non-recurring goals* Successful piloted and rolled out a change in Retention strategy which resulted in a 6% reduction in customer churn levels* Led a project to improvise site performance by 10% through targeted performance of management bottom quartile* Led a group of management development candidates promoting them to ATL or TL within a year* Responsible for setting up and implementing new age digital multichannel departments - Web Interact and Video Calling* Implemented various programmes with great success aimed at supporting a transformational change in companies contact strategy though digital* Led the redeployment of our Business Retention department to Glasgow from an offshore partner* Embedded customer centrist culture and reduced Every watch complaints to zero in 2012* Launched 6 months half price proposition, delivered friends and family discount feature, Delivered " Go Binge " services across the digital estate of 3 UK Awards - * " Service Star " for exemplary customer service*Award for " Most valuable contribution " in setting up Business Retention partner in Glasgow.* Internal Awards like." MEX Award " for Most enjoyable experience* " Voice of Customer Champions awards " from Group CEO